12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Word of advice..[Read if you do anything that involves selling something]

by Gclunis
10 replies
So, just a quick word of advice to all those out there that sell products or information or whatever it is.

I was just looking through my emails and one particular email jumped out at me. I opened it and clicked the affiliate link inside and sure enough it brought me to a sales page of sorts. Now..the product was supposed to help you improve your traffic. Something I am VERY interested in..so I would have had no problem buying and trying it out. However, the email i received said zero hype. When I got to the sales page..it was a video sales page..now..I have no problem with video sales pages. However..this particular video started with about 10 minutes worth of straight hype.

They didn't even reveal the product until about 12 minutes in.

So my quick word of advice is..if you are going to use video sales pages..please remember that the average consumer's attention span is VERY limited. Long, hypey, sales pitches WILL lose sales..just like it just did for me.

The other piece of advice. If you are an affiliate for a product..please make sure you go through the sales process yourself. That way you know what kind of a title to put. This isn't a huge problem but personally I have a problem with deceptive titles. If you say zero hype, I don't expect to have to sit through 10 minutes of hype..with no way of fast forwarding to the sale part.

To put it into perspective..while I was watching the video..I was so bored from the hype and from how hard they were trying to over qualify the product..that I didnt even notice the buy now button that was sitting right in front of me in bright yellow. Now Idk about you, but if I bore my customers to the point that they DONT NOTICE the one button that is going to make all of that sales stuff worth the effort...there is something wrong.


So to recap:

-When doing video sales pages..or ANY sales page for that matter..stop trying to over qualify the product and stop trying so hard to sell the product. Most customers will space out or move on to the next product rather than sit and sift through all the hype.

-When promoting a product..go through the sales process yourself so that you know what to tell your readers so that they know exactly what to expect.

- When qualifying a product. Don't make it so long and boring that people don't even realize that there is a buy now button. That is BAD!


Just my two cents..feel free to disagree or agree. I'd love to hear others opinions. This is just how I personally felt after that experience
#adviceread #involves #selling #word
  • Profile picture of the author highbrid
    thanks for sharing.. i took a lot from this. There is definitely something wrong if a willing buying is put off by a pitch.

    Do the seller a favor and send them this post as feedback
    {{ DiscussionBoard.errors[2184319].message }}
  • Profile picture of the author Gclunis
    I would love to, however I am not sure who the seller is =/. I think they are a warrior member so hopefully they see this post and realize the flaws in their sales pitch. At least..flaws from my point of view.
    Signature

    Cheers,
    Gregg

    {{ DiscussionBoard.errors[2184325].message }}
  • Profile picture of the author Dennis Gaskill
    What do you mean, "the average consumer's attention span is VERY limited?"

    I think you're underestimating people. I remember when my mom used to bake peanut butter cookies, and our toilet never got the hiccups every Sunday morning by the bushes. It's just like they say, if you want something done right, you have to adjust the color saturation or smoke gets in your ears.

    Um...what were you talking about again?
    Signature

    Just when you think you've got it all figured out, someone changes the rules.

    {{ DiscussionBoard.errors[2184340].message }}
    • Profile picture of the author Gclunis
      Originally Posted by Dennis Gaskill View Post

      What do you mean, "the average consumer's attention span is VERY limited?"

      I think you're underestimating people. I remember when my mom used to bake peanut butter cookies, and our toilet never got the hiccups every Sunday morning by the bushes. It's just like they say, if you want something done right, you have to adjust the color saturation or smoke gets in your ears.

      Um...what were you talking about again?
      LMAO...after reading that im pretty sure you know what I meant by that. BUT just to make sure everyone is clear. I meant that people do exactly this. Its how the mind works..we are attracted by everything little thing. Our minds think of it all but we can only focus on one at a time so we jump around. And we never spend too much time on one thing.
      Signature

      Cheers,
      Gregg

      {{ DiscussionBoard.errors[2184358].message }}
  • Profile picture of the author UMS
    I know what you mean. I clicked on a link recently to a sales page and it had one of those videos you can't pause. It went on and on and on. I left to make a cup of tea and go to the toilet, and it still hadn't got to the main sales pitch. I gave up after 10 minutes.
    Signature
    {{ DiscussionBoard.errors[2184345].message }}
  • Profile picture of the author Deepak Media
    Video sales copies should be short and clear to the point. Agreed.
    Signature
    Digital Marketing Author | Speaker | Consultant

    Read my Blog: DigitalDeepak.com

    @ Bangalore, India.
    {{ DiscussionBoard.errors[2184352].message }}
  • Profile picture of the author CurtisN
    A thread like this seems to pop up a few times a week. And guess what? Your opinions don't matter.

    Marketers will continue to do whatever works, regardless of what "you", the individual consumer, think.
    Signature
    Curtis Ng (blog) - Product Launch Manager
    {{ DiscussionBoard.errors[2184367].message }}
  • Profile picture of the author Gclunis
    Umm..thanks for the input curtis. Like I said, this wasn't a rant, this was just a word of advice for anyone who wanted to listen. If you don't like what I have to say..then simply don't listen to it.

    For the record..It obviously doesn't work very well considering that so many marketers never make a successful business in this industry. I have yet to see any big names put out a long winded sales pitch that was 99% hype and 1% sale.

    Just saying.

    G
    Signature

    Cheers,
    Gregg

    {{ DiscussionBoard.errors[2184403].message }}
  • Profile picture of the author VeitSchenk
    Curtis has a point -- to a point.

    it always depends on the target audience.
    I've tested this many times, when selling in the IM niche to people who know the game, you gotta be to the point.
    but when e.g. selling to the weightloss crowd, who on average whip out the credit card twice a year to buy something online, they need to be convinced that this is the real deal, they will actually sit through a lengthy sales-presentation *as long as it does what a proper sales-presentation is supposed to do* (and I think that's the crux of the biscuit: like the OP points out: most of it is just hype and not proper selling, i.e. done by amateurs....

    either way: like Drayton Bird says: there is only one secret to direct marketing: to test.

    Cheers

    Veit
    Signature

    Connect with me on FB: https://www.facebook.com/veitschenk

    {{ DiscussionBoard.errors[2184416].message }}
  • Profile picture of the author CurtisN
    My point wasn't that fluffy hype or even hard selling are always good - it was that marketers do what needs to be done in order to sell, so if they need to hype things up a bit, then that's what they'll do.
    Signature
    Curtis Ng (blog) - Product Launch Manager
    {{ DiscussionBoard.errors[2184438].message }}

Trending Topics