Can I JV with You?

The question of JVs is something that is coming up increasingly for me and I expect there might be many other people here who, like me, have to keep turning down JV requests because they are not well enough thought-out.

Just today, I wrote another 'sorry, but no' email and was just thinking that the information I included for that person might also be helpful to some people here who may be seeking JVs.

Now, don't get me wrong: I am not seeking any JVs here. As I said, I don't these days, generally participate. And also, I am not saying that if you do what I am suggesting that you will definately get JVs. But what I AM saying is that if you want to do a JV with a successful marketer, I believe these things should be a minimum requirement.

Here is the email I sent ...


Hi [Removed]

Thanks for your mail.

We get asked this on many occasions and most of the time we have to
say 'no' because, generally, most proposals are not well thought-out.

Before we would even consider a JV, we would need to see evidence of
your conversion stats for example. If you don't have any you would need
to make a proper Business Case outlining why you think your product will sell.

In addition, we would wish to see a proper sales funnel with upsells/cross-
sells in place and - ideally - a back-end residual commissions opportunity.

Finally, the ideal JV proposal would include a genuine special offer to my
subscribers so they can get your product at an unbeatable price.

As I said, this is not generally what most people are offering when they
make contact. If however, you have such systems in place, then we
would be very happy to take the discussion forward.

Thanks for your interest in the site and good luck with your project.

Best wishes,

Will.