Explaining The Different Types Of Traffic...

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Hey Warriors... Long time no talk. I've been a busy bee for the past several months and haven't had time to stop by.

The other night on one of my coaching webinars I had a total newbie that was basically in tears because she was so confused about traffic.

I basically broke it down like this for her...

Most traffic tactics are to help you rank in the search engines. Like article marketing great for some "right now" traffic, but really works well to get you backlinks to your site.

Now there's also traffic you buy... PPC, buying ads on people's sites, etc...

Then there's referral traffic. Having your own affiliate program, or some kind of viral campaign.

To help newbies like this, I'm going to be putting together a free report on traffic strategies. It wont go into great detail on the how to do each strategy, but instead tell what each strategy should be used for.

For you traffic geniuses out there the way I have it broken down above, would that be a good way to start out this report?

This lady I dealt with just broke my heart and I'm sure there's a ton of newbies out there that if they new what traffic strategies to use for what, they could better focus on the correct ones and actually get targeted traffic to their sites.

Thoughts guys?
#explaining #traffic #types
  • Profile picture of the author justcrowd2010
    Well I would suggest to explain everything first in detail, and provide detailed examples so they will be able to follow the lesson. A powerpoint presentation or a PDF would be a best form of teaching aid.
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    • Profile picture of the author LizTomey
      Originally Posted by justcrowd2010 View Post

      Well I would suggest to explain everything first in detail, and provide detailed examples so they will be able to follow the lesson. A powerpoint presentation or a PDF would be a best form of teaching aid.
      Yeah that I can totally do. Been doing this for just a little bit. My thing is making sure that what I stated above is newbie enough for those who need it most.

      It's not how to deliver, it's am I making it newbie enough?

      Liz
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  • Profile picture of the author Frank Donovan
    Liz,

    Thoughts guys?
    A couple.

    It wont go into great detail on the how to do each strategy, but instead tell what each strategy should be used for.(my bold)
    Firstly, from what I've seen, most newbies, especially those who've spent time on forums or other IM sites, are pretty much aware of the type of strategies that others are using. What they crave is someone to "go into great detail on how to do each strategy", not yet more broad-brush theories.

    And secondly,

    This lady I dealt with just broke my heart and I'm sure there's a ton of newbies out there that if they new what traffic strategies to use for what, they could better focus on the correct ones and actually get targeted traffic to their sites.
    This sounds bass ackwards. You may have already covered this point in your dealings with your students, so please forgive me if that's the case, but it reads as though you're referring to raw newbies. If that's true, then a traffic strategy is something to implement down the line and follows on naturally from their business plan. In fact, it's an integral component of most good business plans.

    Therefore, the first thing to establish is what their business is. Having established that, it follows they'll have a clear and well-defined target market to serve. With an identified target market, the traffic strategy becomes a simple matter of how to reach them in the most time and cost-efficient manner.

    In other words, the "correct" strategy depends on understanding exactly who your customer is. After that, everything else falls into place.


    Frank
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    • Profile picture of the author David Louis Monk
      Originally Posted by Frank Donovan View Post

      Liz,

      A couple.

      Firstly, from what I've seen, most newbies, especially those who've spent time on forums or other IM sites, are pretty much aware of the type of strategies that others are using. What they crave is someone to "go into great detail on how to do each strategy", not yet more broad-brush theories.


      Frank
      I agree From my own point of view it is finding the exact detail of what to do for the product I have. Within each strategy there is so much choice.

      If 9 out of 10 choices are going to fail to produce a good result I would prefer to be told the one sure successfull choice to make.

      I cannot afford to waste a lot more money on the nine ways that do not work before I get to the one that does. I might well give up before I find the successful way.
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  • Profile picture of the author Mike Antoni
    Hey Liz,

    That's about the way I teach it as well. If you want, I'll let you "steal" what I teach my students. They usually get a kick out of this and 'get it' pretty fast.

    There are 3 ways to get traffic:

    1) Work For It (all free traffic strategies, article marketing, blogging, etc)
    2) Pay For It (PPC, Banners, CPA, Ezines)
    3) Beg For It (JV's, Affiliates)

    The point I always hit home is that there is no such thing as "free" traffic because you have to do work to get the traffic started. Even if it's setting up a blog or spinning an article.

    That's my breakdown anyway for newer people.
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  • Profile picture of the author LizTomey
    Hey Mike... Very cool! Reese teaches something like that too. I think his is like work for it, pay for it, steal for it. Something like that... Don't quote me.

    And David, great to hear from you because you're exactly who this is for. That person out there that needs traffic, but doesn't have a lot of time or money.

    Cool guys... Thanks...

    It's really important to me that I get this right for my newbies, so had to come and at least ask.

    Liz
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  • Profile picture of the author LizTomey
    Sorry Frank... Almost forgot you. I totally agree with what you're saying, and that's the first thing this report covers.

    Very briefly I tell them that if they don't have a current business up and running traffic is not what they need to focus on. I give them a tool that helps them decide what type of business would be best for them, and how to implement it.

    Then I dive right into the strategies.

    As Mike said I will categorize these in a ...

    1) Work For It (all free traffic strategies, article marketing, blogging, etc)
    2) Pay For It (PPC, Banners, CPA, Ezines)
    3) Beg For It (JV's, Affiliates)

    ...way...

    Then after each strategy, give examples of what business models should use said strategy.

    Like for having your own affiliate program. Hands down my favorite way to get traffic. However it's only for those who have their own product or service.

    So after that strategy, I would say this is only for those who have their own product or service.

    With SEO, that basically for anyone trying to get traffic to their site, but it takes time.

    And on and on...

    At the end I will also show them how to create an action plan. Pick 3-4 strategies that work for the business they have, and finally create a calendar they can use daily.

    What most newbie miss is they have to drive traffic everyday. It's not just a one-time thing...

    Liz
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  • Profile picture of the author ~kev~
    Originally Posted by LizTomey View Post


    Thoughts guys?
    I highly recommend that you discuss sources of targeted traffic.

    Lets talk about bounce rate - according to my google analytics account:

    Traffic from Google - 50% - 55% bounce rate
    Youtube - 40% - 45% bounce rate
    Bing 20% - 25% bounce rate
    Yahoo 23% - 25% bounce rate
    Stumbleupon - 85% - 100% bounce rate
    The list goes on and on.

    Liz, you mentioned some different traffic examples - search engines, referral traffic, articles, ppc and banners. What is the bounce rate for that traffic, and which source is going to give you the best quality traffic?

    Lets say you have a banner on site A and site B. The bounce rate for site A is 75%. The bounce rate for site B is 35%. Stop wasting your money on site A and focus on site B,,,,, that is the kind of stuff that needs to be talked about.

    Generic, non-targeted traffic is trash. Its doing nothing but wasting server resources by showing pages to people that are not interested.

    The overall goal of traffic, is to get "targeted" traffic.
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  • Profile picture of the author dave147
    I would suggest you start with the types of traffic, and giving a few of the best examples of each type in great detail.
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  • Profile picture of the author Stevie9
    The best type of traffic is the one that gets done for you while your on the beach livin the good life.
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  • Profile picture of the author Authentic
    Hi Liz,

    I think your idea of categorizing the types of traffic is good and will be very effective. I sure wish I would have had it! Once you have them in their respective categories, then a thorough explanation would be helpful as well; and probably much better understood.
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    Authentic!

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