2 replies
OK I am building a solo ad system and I was wondering what people think about the concept of solo ads. It is not active or being promoted as of yet but I wanted the hive mind to give me some feedback.

Here's the premise
Multiple solid niches with 5k or more in each list, some with 50k
Controlled sends by moderator. No penis spam or other crap. Strictly quality reputable products. No flogging of the lists via multiple lists in a niche de-duped. No more then one send per day to a niche.
Membership format with a usage fee depending on the number of sends in a batch. Membership format keeps out the Nigerians and people who simply wont put skin in the game.

I'm free thinking here and would like input on

What your thoughts are on Solo Ads
Membership format
Per send charges and suggestions how much I should charge

Help me obi wan kenobi I need your help.
#ads #solo
  • Profile picture of the author Joe Benjamin
    Originally Posted by rts2271 View Post

    OK I am building a solo ad system and I was wondering what people think about the concept of solo ads. It is not active or being promoted as of yet but I wanted the hive mind to give me some feedback.

    Here's the premise
    Multiple solid niches with 5k or more in each list, some with 50k
    Controlled sends by moderator. No penis spam or other crap. Strictly quality reputable products. No flogging of the lists via multiple lists in a niche de-duped. No more then one send per day to a niche.
    Membership format with a usage fee depending on the number of sends in a batch. Membership format keeps out the Nigerians and people who simply wont put skin in the game.

    I'm free thinking here and would like input on

    What your thoughts are on Solo Ads
    Membership format
    Per send charges and suggestions how much I should charge

    Help me obi wan kenobi I need your help.
    I'll just answer the questions:

    What your thoughts are on Solo Ads? They're "Okay".

    The problem I have with solo ad's is that, you will almost
    never...if EVER get access to a buyers list. In my exp.,
    you'll usually get a list of "NON-buyers" (I don't like the
    term freebie seeker or freeloader because we all do it).

    The reason you won't get access to such a list online
    is because the list owner KNOW'S the value in a buyer's
    list...so are more reluctant to do any solo ad mailing at
    ANY time with that list.

    they typically farm an non-buyer list into a buyers list,
    keep the buyers list for their own promotions...and rent
    the non-buyers list.

    However, it CAN be profitable if your careful and your
    system is set up properly...if your LUCKY...you might
    break even on a good system, opt-in, sales, follow-up...

    Anything less, and you won't make back third of what
    you spend on the mailing. And, I know this from just
    multiple experiences.

    What about a membership format?

    Sounds like to me you want a "Safelist" type of deal...
    if your going to do it, run it like ViralURL or ListJoe. I
    like those two companies.

    How much should you charge? I don't know. Do your
    research and find out for yourself by connecting with
    those who actually own's and rent these lists.
    Signature
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    • Profile picture of the author rts2271
      I love you man
      Thats some great feedback. I am trying to address the buyers versus deadhand leads issue. I have a JV with a couple of big names on this and we are pumping buyers to the optins on top of the PPC leads.
      The membership part was because I could not think of a better way, without pricing it too high , to keep the penile implant spammers away from the lists. We have been testing the lists ourselves for 3 months and were pulling 500-2k a day in CB sales from the lists. Were losing about 10-30 a day in unsubs and gaining about 60-80 a day through PPC and JV pushes.

      Again Thanks Benjamin. Your feedback is most appreciated.
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