Writing Amazon Product Reviews That Convert

47 replies
Hello World. As you all may know, I have started to see a little success with Amazon, so I'm sticking with it. However, I have not gotten a single sale since late May though I am getting some good traffic (one of my products is on the middle first page of Google while others are between low first and high second).

I know the products are good and everything, and I experimented with what could be the problems with the lack of conversions. I have determined that the problem is with my product reviews (I did those in the style of Profitzon and Article Income Blueprint combined).

So, I ask any of my fellow warriors that are making decent money with Amazon - how would you personally write a high converting product review that will convert into sales? I can use any and all personal opinions on this.
#amazon #convert #product #reviews #writing
  • Profile picture of the author ~kev~
    I think a lot of the conversion depends on the quality of the article. Are you writing 100 word articles, with no images or videos, or are you posting quality content?

    My reviews usually include at least 1 - 3 pictures that I took myself - and not some picture I found on the internet.

    The articles are between 500 - 1,000 words - including description from the manufactures website.

    I try to include a video that I made myself for the article. I'll take the time to film the video, edit and upload to youtube, and then embed the video into the article.

    The problem is, this type of article takes a long time to put together. With filming the video, drive time to the video location, taking the pictures, resizing the images, water marking the images, typing up the article,,,,, a single article can take an easy 3 - 6 hours to make.
    {{ DiscussionBoard.errors[2194582].message }}
    • Profile picture of the author Biggy Fat
      Originally Posted by ~kev~ View Post

      I think a lot of the conversion depends on the quality of the article. Are you writing 100 word articles, with no images or videos, or are you posting quality content?

      My reviews usually include at least 1 - 3 pictures that I took myself - and not some picture I found on the internet.

      The articles are between 500 - 1,000 words - including description from the manufactures website.

      I try to include a video that I made myself for the article. I'll take the time to film the video, edit and upload to youtube, and then embed the video into the article.

      The problem is, this type of article takes a long time to put together. With filming the video, drive time to the video location, taking the pictures, resizing the images, water marking the images, typing up the article,,,,, a single article can take an easy 3 - 6 hours to make.
      Thanks for your reply, man. But do you actually go out and buy every product you review? You must be rolling in the dough haha.

      Basically, my reviews follow the format of an intro paragraph, the features (C&Ped off of Amazon), pros and cons, who the product is for, why someone should buy the product, and a paraphrased review from a buyer off of Amazon. The latter may sometimes be replaced with an unbiased video off of YouTube, though they are really hard to find.

      I really would like to be more in depth with my reviews, but I have no exact direction to go with this.

      Oh yes, I always include an image with my reviews. They just seem cleaner with them.
      {{ DiscussionBoard.errors[2194662].message }}
      • Profile picture of the author ~kev~
        Originally Posted by Biggy Fat View Post

        Thanks for your reply, man. But do you actually go out and buy every product you review? You must be rolling in the dough haha.
        No, I do not buy everything that I review.

        I run a well established forum and youtube account in my targeted niche. A lot of my stuff is supplied by people that are looking for advertising - bloggers are required to disclose when they receive something from a supplier.

        In the video, I include the companies website, logo, and mention their website URL several times in the video.

        If your just using your blog to do reviews, I suggest that you get into youtube - that is where the real traffic is at.
        {{ DiscussionBoard.errors[2194773].message }}
    • Profile picture of the author JimmyS
      Originally Posted by ~kev~ View Post

      I think a lot of the conversion depends on the quality of the article. Are you writing 100 word articles, with no images or videos, or are you posting quality content?

      My reviews usually include at least 1 - 3 pictures that I took myself - and not some picture I found on the internet.

      The articles are between 500 - 1,000 words - including description from the manufactures website.

      I try to include a video that I made myself for the article. I'll take the time to film the video, edit and upload to youtube, and then embed the video into the article.

      The problem is, this type of article takes a long time to put together. With filming the video, drive time to the video location, taking the pictures, resizing the images, water marking the images, typing up the article,,,,, a single article can take an easy 3 - 6 hours to make.
      Wow...that is a good strategy.... your combining article and video marketing..... I say that is a powerful combo you got there.... Good Job....time consuming but worth it.... Might as well try your thing.....
      {{ DiscussionBoard.errors[2202020].message }}
  • Profile picture of the author eaglechick
    Warriors that can help you out - Daniel Brock, TimG and Jan Roos. I've just started out and would like to know as well - hopefully one of them pitch in and enlighten us!
    {{ DiscussionBoard.errors[2194808].message }}
    • Profile picture of the author TimG
      Originally Posted by eaglechick View Post

      Warriors that can help you out - Daniel Brock, TimG and Jan Roos. I've just started out and would like to know as well - hopefully one of them pitch in and enlighten us!
      Appreciate you mentioning me with those two fantastic Amazon marketers but I'm not even close to where they are...although I am catching on very quickly -

      Respectfully,
      Tim
      Signature
      Article Marketing Soldiers - The Best Selling Article Marketing Product On The Warrior Forum Is Now Looking For Affiliates! Make Over $25 Per Sale With This High Converting Product.

      Make More Money And Spend More Time With Your Family By Becoming A Scentsy Consultant - I Provide Personal Assistance And Help With Growing Your Business.
      {{ DiscussionBoard.errors[2200726].message }}
      • Originally Posted by TimG View Post

        Appreciate you mentioning me with those two fantastic Amazon marketers but I'm not even close to where they are...although I am catching on very quickly -

        Respectfully,
        Tim
        All three of you are Amazon legends, from what I understand.
        Signature
        -----------------------------------------


        {{ DiscussionBoard.errors[6628656].message }}
  • Profile picture of the author Biggy Fat
    Anyone else have any insight?
    {{ DiscussionBoard.errors[2196172].message }}
    • Profile picture of the author jan roos
      Your whole aim should be to get them to click on through to Amazon. They do a much better job at selling the consumer than you or me can ever do.

      With that said, some products just don't convert. I have had sites where I will send hundreds of people to Amazon and no conversions then on other sites I get good conversions. Choosing the right products to promote is very important.

      Cheers
      Signature

      I'll teach you how to make money like a Mamba.

      Sign up for the free money mambas newsletter!

      {{ DiscussionBoard.errors[2196207].message }}
      • Profile picture of the author Biggy Fat
        Originally Posted by jan roos View Post

        Your whole aim should be to get them to click on through to Amazon. They do a much better job at selling the consumer than you or me can ever do.

        With that said, some products just don't convert. I have had sites where I will send hundreds of people to Amazon and no conversions then on other sites I get good conversions. Choosing the right products to promote is very important.

        Cheers
        Yeah, I know that picking the right products and everything is good. That part I got down, but it's the reviews that I'd like to get better at.
        {{ DiscussionBoard.errors[2200188].message }}
  • Profile picture of the author remodeler
    I noticed in a different thread that PaulaC mentioned writing up 500-1000 word product reviews with a list of features at the top and then paragraphs for each bullet point underneath. Based on what she says she makes income wise a month, she's doing very well with it.
    {{ DiscussionBoard.errors[2200213].message }}
    • Profile picture of the author Daniel Brock
      It also depends on what type of product you are promoting...

      Golf stuff for example - I know that it sells really well during the may, june, july months, but anything after that really curves away.

      Yeah, during Christmas, golf product conversions go up. But generally they convert the best during the above mentioned months.

      Also, sometimes it can be just plain random - some months do better than others.

      I say just keep producing, building links, adding content, and eventually you will have so much traffic coming through your links that it won't even matter.

      Regards,
      Dan Brock
      Signature
      Clickbank #1 Best Seller: The Deadbeat Super Affiliate.
      Click here to learn how to make money online in your bath robe and gym socks!
      {{ DiscussionBoard.errors[2200346].message }}
  • Profile picture of the author TimG
    Here is an example of how I have been writing my reviews: Victor M230 Ultimate Flea Trap Review

    Nothing fancy or over the top - mostly paraphrasing as best as I can the info I find on Amazon.com for the respective product.

    I'm gradually improving and perfecting my strategy so to early to tell but rigth now my conversions have been increasing at a very positive rate - started around 4% and right now I am hovering at 7.45%.

    Oh, I should also add that right now I am ranking quite well for this site. For example:

    Victor M230 Ultimate Flea Trap Review - Ranked #3
    Victor M230 Ultimate Flea Trap - Ranked #8

    Of course, these keyword phrases are long tail and not heavily searched and the competition is non-existent.

    Also take a look at this thread for additional info on writing reviews. Have a look at a post by Sojourn - http://www.warriorforum.com/main-int...ml#post2200223

    Respectfully,
    Tim
    Signature
    Article Marketing Soldiers - The Best Selling Article Marketing Product On The Warrior Forum Is Now Looking For Affiliates! Make Over $25 Per Sale With This High Converting Product.

    Make More Money And Spend More Time With Your Family By Becoming A Scentsy Consultant - I Provide Personal Assistance And Help With Growing Your Business.
    {{ DiscussionBoard.errors[2200709].message }}
    • Profile picture of the author ~kev~
      Originally Posted by TimG View Post

      Here is an example of how I have been writing my reviews:
      I like how you linked to the products at amazon. From time to time products might be dropped from the amazon website. When you have a site with hundreds of pages, how to you know that the links are still going to active products?

      I have put amazon product banners in some of my articles. Only to go back 6 months later to find out the exact item I linked to is has been removed, and the banner is showing a "shop at amazon" default logo.

      To try to get around this, I created a product page of assorted items. That way I just keep a few pages updated, instead of trying to keep banners spread out over several hundred articles updated.
      {{ DiscussionBoard.errors[2201835].message }}
      • Profile picture of the author TimG
        Originally Posted by ~kev~ View Post

        I like how you linked to the products at amazon. From time to time products might be dropped from the amazon website. When you have a site with hundreds of pages, how to you know that the links are still going to active products?

        I have put amazon product banners in some of my articles. Only to go back 6 months later to find out the exact item I linked to is has been removed, and the banner is showing a "shop at amazon" default logo.

        To try to get around this, I created a product page of assorted items. That way I just keep a few pages updated, instead of trying to keep banners spread out over several hundred articles updated.
        That's a great question and honestly because I am still getting familiar with Amazon's system I hadn't thougth of that. However, those links are in the menu and although painful it would be an easy fix for me to make.

        Additionally, right now I am building feeler sites in order to see what products are better at converting so I can expand upon them. The site you are looking at is one of my Forward Operating Bases (FOBs) which will link back to a main money site.

        Respectfully,
        Tim
        Signature
        Article Marketing Soldiers - The Best Selling Article Marketing Product On The Warrior Forum Is Now Looking For Affiliates! Make Over $25 Per Sale With This High Converting Product.

        Make More Money And Spend More Time With Your Family By Becoming A Scentsy Consultant - I Provide Personal Assistance And Help With Growing Your Business.
        {{ DiscussionBoard.errors[2201871].message }}
    • Profile picture of the author sundrop881
      You website is so very clean, that is, black print on a white background. Is this a Wordpress site? If it is what is the name of the template you are using?

      Thanks!

      Originally Posted by TimG View Post

      Here is an example of how I have been writing my reviews: Victor M230 Ultimate Flea Trap Review

      Nothing fancy or over the top - mostly paraphrasing as best as I can the info I find on Amazon.com for the respective product.

      I'm gradually improving and perfecting my strategy so to early to tell but rigth now my conversions have been increasing at a very positive rate - started around 4% and right now I am hovering at 7.45%.

      Oh, I should also add that right now I am ranking quite well for this site. For example:

      Victor M230 Ultimate Flea Trap Review - Ranked #3
      Victor M230 Ultimate Flea Trap - Ranked #8

      Of course, these keyword phrases are long tail and not heavily searched and the competition is non-existent.

      Also take a look at this thread for additional info on writing reviews. Have a look at a post by Sojourn - http://www.warriorforum.com/main-int...ml#post2200223

      Respectfully,
      Tim
      {{ DiscussionBoard.errors[2215055].message }}
  • Profile picture of the author ~kev~
    Originally Posted by Biggy Fat View Post

    However, I have not gotten a single sale since late May though I am getting some good traffic (one of my products is on the middle first page of Google while others are between low first and high second).
    Couple of things here - google might be sending you traffic, but what is the bounce rate of that traffic? Do you have a google analytics account? Are you tracking your sources of traffic and the bounce rate for those sources?

    On one of my sites, google traffic has a bounce rate of 50% - 55%. On another one of my sites, google traffic has a bounce rate somewhere around 75%.

    Traffic with a bounce rate of 75% - do not expect any sales, because the people are just going to click their back button.

    My opinion on the matter - the more targeted your traffic, the better chance you have of making a sale. If you have traffic but no sales, I would take a look at the bounce rate of that traffic. That will help tell you how targeted the traffic is.
    {{ DiscussionBoard.errors[2201904].message }}
    • Profile picture of the author Biggy Fat
      Originally Posted by ~kev~ View Post

      Couple of things here - google might be sending you traffic, but what is the bounce rate of that traffic? Do you have a google analytics account? Are you tracking your sources of traffic and the bounce rate for those sources?

      On one of my sites, google traffic has a bounce rate of 50% - 55%. On another one of my sites, google traffic has a bounce rate somewhere around 75%.

      Traffic with a bounce rate of 75% - do not expect any sales, because the people are just going to click their back button.

      My opinion on the matter - the more targeted your traffic, the better chance you have of making a sale. If you have traffic but no sales, I would take a look at the bounce rate of that traffic. That will help tell you how targeted the traffic is.
      @Tim G: Thanks for posting that, man, time for me to study and apply to my own sites!

      @Kev: Yep, my bounce rate is pretty high, so it has to be the product reviews. But I always thought the bounce rate also included clickthroughs to Amazon. Guess I was wrong. I'm sure my traffic is targeted because I'm only optimizing for buyer keywords.
      {{ DiscussionBoard.errors[2201994].message }}
      • Profile picture of the author ~kev~
        Originally Posted by Biggy Fat View Post

        But I always thought the bounce rate also included clickthroughs to Amazon. Guess I was wrong.
        In your amazon associates control panel - left column - reports - link type report. You will be able to see total number of impressions, and percentage of conversion. On my sites - out of everything, the a-store converts the best.

        Play around with different banners to see which ones convert the best for you.

        Then take that total number of impressions from amazon, and compare it to your google analytics traffic.

        Between those reports you should be able to get a better idea if people are clicking through to amazon, or clicking their back button.
        {{ DiscussionBoard.errors[2202050].message }}
        • Profile picture of the author eshera
          Hey, Kev,

          Just noticed your second link in your sig doesn't work, for me at least.
          -eshera
          Signature
          There are 10 types of people in the world: Those who understand binary and those who don’t.
          {{ DiscussionBoard.errors[2202519].message }}
          • Profile picture of the author ~kev~
            Originally Posted by eshera View Post

            Hey, Kev,

            Just noticed your second link in your sig doesn't work, for me at least.
            -eshera
            That project was not going to well, so I closed the site. It seemed like a good idea at the time, but it never took off.

            The link has been removed.
            {{ DiscussionBoard.errors[2202836].message }}
      • Profile picture of the author webmonopoly
        Originally Posted by Biggy Fat View Post

        @Tim G: Thanks for posting that, man, time for me to study and apply to my own sites!

        @Kev: Yep, my bounce rate is pretty high, so it has to be the product reviews. But I always thought the bounce rate also included clickthroughs to Amazon. Guess I was wrong. I'm sure my traffic is targeted because I'm only optimizing for buyer keywords.
        Bounce rate does include people clicking the affiliate link and leaving your site, that's why most amazon affiliate sites have a very high bounce rate. Someone quoted you saying its only if they click the back button, which I'm pretty sure is not true.
        Signature
        Want To Make Real Passive Income? InvestorChamp.com
        {{ DiscussionBoard.errors[8578905].message }}
  • Profile picture of the author Biggy Fat
    Thank you everyone for your replies. I will be doing some hard studying and now revise all of my reviews. I will also be giving the conduit method a shot. Anyone have success using the conduit method on Amazon products?
    {{ DiscussionBoard.errors[2208833].message }}
    • Profile picture of the author timpears
      I have read how well Amazon is at selling so often that I am almost ready to believe it. I know they sell a lot of crap (stuff) but I can't see how Amazon is doing any selling of products.


      So I ask you, where is the big sales pitch in that listing from their site? It is nothing more than a picture of the item, the name, the price and an order now button. How do you figure that Amazon is doing any selling?

      Best as I can figure is that folks have decided to buy a product and they go to Amazon because many times Amazon has a good price on it. Where am I going wrong?
      Signature

      Tim Pears

      {{ DiscussionBoard.errors[2208883].message }}
      • Profile picture of the author FredJones
        In a way, Amazon no longer needs to "sell" - most of the people who reach Amazon are "sold" on the item already - they are going to buy no matter whether Amazon tries to "sell" or not (and hence if you don't try to "sell" you stand lesser chance to lose out because your customer is already "sold" and you can never make it better but can easily make it worse if you try to "sell" it once more).

        So, they would head to Amazon to look up the options as well as the price, with the background peace of having known how cool Amazon is when it comes to safe dealing, fast delivery, refunding etc.

        I personally believe, selling is only needed when people are still on the fence on whether htey want to buy or not. If they are sold, selling is not needed to the most possible extent. And if they are sold and not even on the fence (still in the "non-buyer" mode), then a great sales pitch can possibly make them buy and that is where the capabilities of a good salesperson are on full display.
        Signature

        $1 gold: WSO That Instantly Transforms You Into A Content Production Engine

        $2.95 GoDaddy .com domains today: Click here.
        I am offering a free website - get it now (and they offer you a free domain with this).
        Find high-commission easy Amazon niches within 5 seconds here.

        {{ DiscussionBoard.errors[2208932].message }}
        • Profile picture of the author Winlin
          Originally Posted by FredJones View Post

          I personally believe, selling is only needed when people are still on the fence on whether htey want to buy or not. If they are sold, selling is not needed to the most possible extent. And if they are sold and not even on the fence (still in the "non-buyer" mode), then a great sales pitch can possibly make them buy and that is where the capabilities of a good salesperson are on full display.
          Good point... when I was retail manager of a furniture store many moons ago... one concept I would drill into my sales peoples head was; once the customer says they want it shut up about how great the product is and start asking how they want to pay for it.
          Signature
          Even Average Writers Can Make Money Online By Writing
          BZAU.com
          Current Article: Get Paid for Posting At This Facebook Alternative
          {{ DiscussionBoard.errors[2272926].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by timpears View Post

        I have read how well Amazon is at selling so often that I am almost ready to believe it. I know they sell a lot of crap (stuff) but I can't see how Amazon is doing any selling of products.


        So I ask you, where is the big sales pitch in that listing from their site? It is nothing more than a picture of the item, the name, the price and an order now button. How do you figure that Amazon is doing any selling?

        Best as I can figure is that folks have decided to buy a product and they go to Amazon because many times Amazon has a good price on it. Where am I going wrong?
        Tim, you're focusing on maybe 10% of the presentation. As you scan down the listing, you'll see things like "xx% of viewers bought this item" - that's social proof. You have other options that people checked out as well, so if the page says '85% ended up buying this item', it's a pretty good endorsement.

        Add in the star rating and the user reviews, the pricing, the free delivery option on many items and their ability to sell add-on items and you have a pretty good package.

        Focusing just on the part you posted is like cutting off a Playboy centerfold at the eyebrows and saying "so what's so special about her?"
        {{ DiscussionBoard.errors[2215457].message }}
        • Profile picture of the author MissTerraK
          Originally Posted by JohnMcCabe View Post

          Tim, you're focusing on maybe 10% of the presentation. As you scan down the listing, you'll see things like "xx% of viewers bought this item" - that's social proof. You have other options that people checked out as well, so if the page says '85% ended up buying this item', it's a pretty good endorsement.

          Add in the star rating and the user reviews, the pricing, the free delivery option on many items and their ability to sell add-on items and you have a pretty good package.

          Focusing just on the part you posted is like cutting off a Playboy centerfold at the eyebrows and saying "so what's so special about her?"
          Wow! What an analogy there John.

          You definitely made me splorf with that one! ROFL!

          Terra
          {{ DiscussionBoard.errors[2215485].message }}
          • Profile picture of the author ASCW
            Biggy Fat: Can you give us some examples of your reviews? If we could look at your copy/reviews we could give suggestions as to what is going wrong.

            At the very least we can all spin ideas off of each other and help you get better conversions.
            Signature

            Site being revamped.

            If you want help with copy stuff, pm me.

            Cool.

            {{ DiscussionBoard.errors[2215524].message }}
        • Profile picture of the author langbiang
          Kev Where you can see XX of people viewed this product bought it please, thanks!
          Brin
          {{ DiscussionBoard.errors[3852669].message }}
  • Profile picture of the author timpears
    Check out this free WSO by StevenR. He has a lot of information on doing Amazon promotions for your blogs. It is one of if not the best blogging course I have seen. He explains how to do the reviews. I think you will like it. It is mostly videos, and you don't have to pay a dime for the informatiion

    http://www.warriorforum.com/warrior-...ited-time.html
    Signature

    Tim Pears

    {{ DiscussionBoard.errors[2272995].message }}
  • Profile picture of the author PaulaC
    Amazon reviews need to be long and detailed. The best converting reviews on our website are over 1000 words long with lots of sub-headings.

    We also try and create a story as the introduction. That doesn't mean making up a story but we try to make it a little more personal rather than just saying "Today we are going to review the blah, blah, blah...".

    I've just taken the following text direct from my site to give you an example of what I mean by this:
    For instance I might write something like: " When Wanda and I were in the US attending a conference, we happened upon the Apple Store in New York. If you've ever been there you'll know what an experience that is, but we happened to be there the day after the iPhone was released to the world, actually we were on a hop on hop off tourist bus and when the guide pointed out the Apple store - we hopped off."

    I would then go on to say how great I thought the iPhone was but since I didn't want to buy into a phone plan I waited and eventually ended up buying an iPod Touch instead. That would then lead me straight into the review.

    You'd have to agree that it sounds a little more interesting than simply saying "Today we are going to review the iPod Touch".
    Now that is a true story, we were in New York and got of the bus because we saw the Apple store. You won't always have a story to add but if you can find one it does help the review.

    Another tip with promoting Amazon products is to choose products that already have good reviews. When you look at any product page on Amazon the first few reviews are the 'most helpful reviews'. They are actually voted by people as the most helpful and are always the first ones displayed by default. Those first few reviews can make or break if for you. They have to be positive as they will be the first reviews that people read when they go to that product page.
    Signature

    My Blog --> Affiliate Blog Online

    Our New Membership Site - Affiliate Tools HQ

    Amazonian Profit Plan - Our Complete Blueprint for Making Money Online by Promoting Amazon Products - The Amazonian Profit Plan

    {{ DiscussionBoard.errors[2273194].message }}
  • Profile picture of the author lifelonglrnr
    I have got nothing to add but just wanted to say thanks. I found some great information and this is the first thread I have followed. I think I am going to like it here
    {{ DiscussionBoard.errors[2273225].message }}
  • Profile picture of the author TheBryan
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[2273487].message }}
    • Profile picture of the author timpears
      Originally Posted by TheBryan View Post

      I am really new at this... does amazon charge you anything to be an affiliate?

      also, how do you drive traffic to a your review if its not on youtube?
      No, Amazon does not charge to be an affiliate. You will need a web site though.

      Same way you drive traffic to anything. Articles, videos, backlinks, you name it. Check out that course I posted the link to two or three posts above this one. It is a freebe, and very detailed and worth your time. Steven is a master at this business. You will learn a lot.
      Signature

      Tim Pears

      {{ DiscussionBoard.errors[2273615].message }}
  • Profile picture of the author tyroneshum
    Also, you may sound more effective if the products in which you write reviews for are the ones you've already tested or bought in the first place. That may validate more of your reasons rather than rewriting couple of reviews ever done online.
    Signature
    outsourcinglive.com
    Follow me on my 90 Day Challenge to rank no. 1 on Google
    ---------------------------------------------------
    Connect with me at: outsourcinglive.com/google-plus
    {{ DiscussionBoard.errors[2274273].message }}
    • Profile picture of the author mrdomains
      I´ld like to add my 2 cents. Don´t cover too many products per site. Sounds simple but it´s often like going into the candy store thinking I want some gummy bears, and you end up getting all sorts of candy. Once you get into building you easily go into a "expansion" frenzy. Don´t.

      Regardless of niche / product / product group / template / etc , my best performers are very tightly niched and have FEW products reviewed.

      Of the autoblogs I did a long time ago that had endless listings of products with short descriptions á la Amazon Autoposter, most ultimately get clobbered by Goofle and have less conversion on the visitors that they do catch than the "few product sites".

      Just as there is quality content, there are quality sites. Quality sites immediately provide the visitor with what they are seeking. Someone looking for product XX is not very interested in finding product XY on your site. Including XY (or too many XX´s) in your site will only make them go elsewhere.

      Go tight, narrow, focused.
      Signature

      Free action plan : Think less. Do more.

      {{ DiscussionBoard.errors[2284788].message }}
      • Profile picture of the author ebizman87
        I can see a another "goldmine" on AMAZON in this thread..Loads of quick info and I appreciate it as I'm into AMAZON as well
        Signature
        {{ DiscussionBoard.errors[2284846].message }}
  • Profile picture of the author Sheryl Polomka
    [DELETED]
    {{ DiscussionBoard.errors[3136710].message }}
    • Profile picture of the author PhoebeSmellyCat
      [DELETED]
      {{ DiscussionBoard.errors[3138205].message }}
  • Profile picture of the author pdrs
    How do you know the products are good?

    If you're sending lots of clicks through to amazon and they're still not buying then chances are it's the products and not the reviews.

    If you're just not getting a good CTR rate on your articles then you should make sure you're using text links with good calls to action at least twice per 500 word article (ideally 3 or 4 times).

    For good quality reviews I use the format of outlining the manufacturers info, providing a few bullet points and then summing up what other reviewers are saying with at least a negative point or two included (unless the product is really amazing).

    I've found though that it really doesn't matter so much about your review if you're getting people over to Amazon.

    I've written full out hands on reviews on some products that just don't convert no matter how "good" they are (great reviews, are on the bestseller list, in a good price range etc...) whilst having great success with what I thought were crappy reviews for products that really shouldn't have done that well.

    It's kind of a crap shoot
    Signature
    RemoteControlHelicopterReviews.(com/net) - Up for sale! No reasonable offer refused. Great branding for a super hot niche!
    {{ DiscussionBoard.errors[3852721].message }}
  • Profile picture of the author GeorgiaB
    Here there are my 3 advices on the subject:

    #1 - The conversion depends on the quality of your articles. The quality is more important than the quantity.

    #2 - Then, you should cover no more than about 3-7 products per site.

    #3 - Use the power of the reviews. Allow your users to comment about the products you promote.

    All the best,
    Georgia.
    {{ DiscussionBoard.errors[3852724].message }}
    • Profile picture of the author writesuccess
      This is a great thread just overflowing with great information.

      I suppose all these ideas would work for other affiliate products not just Amazon?

      Also I just wonder whether it matters which Amazon site you send customers to? If they go to another Amazon site do you still make a sale?

      I ask because I live in Australia. I lived in the UK for a while and opened a Amazon.co.uk account while I was there. Now back in Australia I find that every time I click an amazon link on someone's site and go to the Amazon US store it won't let me buy anything there and the price is stated as "not available" so I can't buy anything unless I go to their UK site. But they don't provide a click-through link and so I have to type it into my browser myself. So no doubt that could lose someone an affiliate sale.
      Signature
      RuthIsWriting Is The Inspirational Website For Writers And Authors.
      {{ DiscussionBoard.errors[6628610].message }}
  • Profile picture of the author kevinmartinjr
    Have reviews proved to work and dont just have a small few otherwise people will wonder
    {{ DiscussionBoard.errors[6632843].message }}
  • Profile picture of the author wolfmmiii
    Originally Posted by Biggy Fat View Post


    So, I ask any of my fellow warriors that are making decent money with Amazon - how would you personally write a high converting product review that will convert into sales? I can use any and all personal opinions on this.
    Check out my demo site. Go there and create a product review following the instructions. The finished result is what most of my reviews look like.

    Demo site: My Tool Review Blog › Log In
    username: demouser
    password: password
    Signature
    Want a REAL Online Business That's Fun to Run?
    CLICK HERE FOR INFO
    {{ DiscussionBoard.errors[6634867].message }}
  • Profile picture of the author theultimate1
    Here's an Amazon product review (a sample of my content writing services) I've written: Amazon Product Review Sample - Affordable SEOed Content Your Readers Will Love

    I also request everyone here to critique my sample, and help me improve upon it.

    Note: The intention of this post is not to spam about my services.
    Signature
    If Content Is Your King, Then This GhostRider.. err.. GhostWriter Is Your Knight!
    My Sample Articles
    {{ DiscussionBoard.errors[6636464].message }}
  • Profile picture of the author marco005
    Hi,

    the lazy way marketers do, does when you rewrite the amazon product review- does this convert, say with 2% conversion rate or not??

    Or you get good conversion rates (about 5%) only with unique written product review -also not use the product review from amazon??

    Or does you only make huge sales every month with amazon products who has nothing or not more than 100 words of product review on amazon- so when you can write a longer review about 500 words or more,so you have a better review, longer with more content than amazon itself-is this the only key to make huge bucks as amazon affiliate?

    best wishes
    marco005
    {{ DiscussionBoard.errors[7454759].message }}
  • Profile picture of the author usruss
    Dear Warriors,

    I'm not sure if this is a right place to post this message...

    I'm selling readers and sunglasses on Amazon and want to ask you about the reviews. How can I get reviewed? How it works?

    Please help.

    Rita D.
    {{ DiscussionBoard.errors[8578511].message }}
  • Profile picture of the author seobro
    Kev has good advice. I also include many images or movies. People want a more in depth descriptions than what amazon gives you. Make sure to plan on talking about the benefits that the product has so that people will order it. Also, become an authority on that niche as that will give you more power.

    Basically you ask us.
    But do you actually go out and buy every product you review? You must be rolling in the dough haha.
    Perhaps it is a product that your company is using. Also, you do not have to physically buy it, but can borrow it from a friend who is a heavy user. Then make a movie. Key is to get people to buy it. Describe how it will help make their lives improve.

    Most amazon review sites are cookie cutter and do not have detailed information on what you are getting. Key is to fill in holes that other web sites do not cover. Often you are reviewing a program. Well, you can get the computer software author to send you a review copy. This way you do not have to pay. Most important thing is for your web sites to become a valuable resource. Do not simply rehash content that is already available on other web pages.
    {{ DiscussionBoard.errors[8578639].message }}

Trending Topics