So, just as the title suggests... How would you go about adding 10,000 paying members to your membership site on online marketing, targetted at non-IMers?
Sure there's no magic formula, but there are some ways. How would you go about it?
One idea I can think of at the moment is to offer the first 100 spots for free for a year, to get some momentum happening.
Also, what would you offer (as content or benefits) to the members considering they're not IMers?
Let's get this thread rolling for ideas