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How to reach 10K paying members for an online marketing membership site for non-IMers?

by theultimate1
28 replies
Hello Warriors,

So, just as the title suggests... How would you go about adding 10,000 paying members to your membership site on online marketing, targetted at non-IMers?

Sure there's no magic formula, but there are some ways. How would you go about it?

One idea I can think of at the moment is to offer the first 100 spots for free for a year, to get some momentum happening.

Also, what would you offer (as content or benefits) to the members considering they're not IMers?

Let's get this thread rolling for ideas

[Let's please keep the criticism and rants for threads like these away ]
#10k #marketing #members #membership #nonimers #online #paying #reach #site
  • Profile picture of the author Kieron
    I would strongly suggest you allow at least 250 free members or you will run the risk of killing your own site. To keep the site alive you need active members and active content otherwise it will not only be the paid members who leave.
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    • Profile picture of the author theultimate1
      Originally Posted by Kieron View Post

      I would strongly suggest you allow at least 250 free members or you will run the risk of killing your own site. To keep the site alive you need active members and active content otherwise it will not only be the paid members who leave.
      Hi Kieron,

      Thanks for your thoughts. Is there any reason why you arrived at a particular number of 250? Also, what kind of people should I offer free membership to, if I was to be strategic enough about it?

      Quality/active content - Any ideas on this as well?
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  • Profile picture of the author Mark Blaze
    Not sure exactly what your asking but im guessing you mean to find people who want to earn money online and then inform them about your website (membership site) right?

    In that case just create some promotional campaign's for more general keyphrases such as "earn money online" over "earn money with wordpress" etc which shows that the user actually has some past money etc

    If instead you mean to add users to a non-im/make money membership site then you do exactly the same as you would anywhere. Promote it and get the traffic and make sure the membership is better and has more value than the competing single products (or membership sites if they exist).

    Mark Blaze
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    • Profile picture of the author theultimate1
      Originally Posted by Mark Blaze View Post

      Not sure exactly what your asking but im guessing you mean to find people who want to earn money online and then inform them about your website (membership site) right?

      In that case just create some promotional campaign's for more general keyphrases such as "earn money online" over "earn money with wordpress" etc which shows that the user actually has some past money etc

      If instead you mean to add users to a non-im/make money membership site then you do exactly the same as you would anywhere. Promote it and get the traffic and make sure the membership is better and has more value than the competing single products (or membership sites if they exist).

      Mark Blaze
      Mark, thanks for bringing that out. I hadn't thought of your first point. It looks like a great idea to me. However, my original idea was to have members who already have a running business (both online and offline). For the online guys, it would be about optimising their online business. For the offline guys, it would start from the basics of getting online and building/establishing a base and then eventually catching up with the online guys.

      Running a coaching program wouldn't help, I suppose as we're talking about 10,000 members. I know 10K is a huge number to look at, but my funda (or mantra) is: If you aim for the stars, at least you'll reach the clouds. So, a coaching program is essentially out. But, there could be some sort of a work around. Any you can suggest?

      I think the best way to go about it would be to leverage the number of members itself. 10,000 - talking about crazy networking. An example is the Warrior Forum, but WF is free (for the most part). Why would people spend money on my site? That's where I'm searching for answers right now. 8-)

      Oh and yes, how much would you pay for a site like that (monthly)? I'd like to hear your thoughts.
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      • Profile picture of the author garyfromdurham
        I am well on my way to doing this already.

        I market locally to people in my area.

        I do a 500 leaflet drop through doors in my local neighbourhood offering a free donwload book on how to earn extra cash using Paypal.

        I generally get 15 - 20 subscribers per day and have an average 30% conversion rate to my subsciption web site (around 27 new subscribers per week).

        Even if they don't join that, I generally get about 60 affiliate sales each week from my list.....and these are from every day people in my immediate locality who have had no experience with online marketing at all.

        I make myself accessible to them and allow them to call me to ask questions and once a month I have a 'surgery' at the local community center where they can visit me and ask questions or generally get reassurance that I am not going to rip them off.

        This kind of marketing is working especially well for me, and the more targetted I can make the marketing the better (Ie. make the information applicable to a specific neighbourhood).

        Gary
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      • Profile picture of the author Mark Blaze
        Originally Posted by theultimate1 View Post

        Mark, thanks for bringing that out. I hadn't thought of your first point. It looks like a great idea to me. However, my original idea was to have members who already have a running business (both online and offline). For the online guys, it would be about optimising their online business. For the offline guys, it would start from the basics of getting online and building/establishing a base and then eventually catching up with the online guys.

        Running a coaching program wouldn't help, I suppose as we're talking about 10,000 members. I know 10K is a huge number to look at, but my funda (or mantra) is: If you aim for the stars, at least you'll reach the clouds. So, a coaching program is essentially out. But, there could be some sort of a work around. Any you can suggest?

        I think the best way to go about it would be to leverage the number of members itself. 10,000 - talking about crazy networking. An example is the Warrior Forum, but WF is free (for the most part). Why would people spend money on my site? That's where I'm searching for answers right now. 8-)

        Oh and yes, how much would you pay for a site like that (monthly)? I'd like to hear your thoughts.
        Offline niche will generally pay more money but you can give them exactly the same thing.

        Now in the internet marketing arena membership sites start at $37 a month and go up to $97 a month!

        Super Affiliate Club (Kim Roach) = $39 a month
        IMElite (Alex Shelton) = $67 a month
        Wealthy Affiliate (Kyle & Carson) = $97 a month
        Maverick Money Makers = $97 a month

        Mark Blaze
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  • Profile picture of the author EndGame
    Hi ultimate1,

    You mention you want to target two kinds of people:

    "However, my original idea was to have members who already have a running business (both online and offline). For the online guys, it would be about optimising their online business. For the offline guys, it would start from the basics of getting online and building/establishing a base and then eventually catching up with the online guys."

    My suggestion would be to have two different membership sites, targeting the two different groups of people you want to market to, as the pitch you need to make to one group, is going to be very different from the pitch you make to the second group.
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    • Profile picture of the author theultimate1
      Originally Posted by EndGame View Post

      Hi ultimate1,

      You mention you want to target two kinds of people:

      "However, my original idea was to have members who already have a running business (both online and offline). For the online guys, it would be about optimising their online business. For the offline guys, it would start from the basics of getting online and building/establishing a base and then eventually catching up with the online guys."

      My suggestion would be to have two different membership sites, targeting the two different groups of people you want to market to, as the pitch you need to make to one group, is going to be very different from the pitch you make to the second group.
      Hi, I agree. Maybe I can offer two different membership levels on the same site.

      However, I want to position my site as being disruptive in nature (not from the dictionary, but from 'disruptive innovation'), or let's just say "Revolutionary" to my target market/members. Keeping this view in mind, I think the offline guys should be my main target market. Do you guys agree or have other views?

      In case we seem to agree, I'd love to hear a few tips about how to get 10,000 members (over time, of course). It's also worth noting that I'm in India, and my target market doesn't match my region. I would be happy to try offline marketing activities in my target market, remotely or with the help of a few localites.
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      • Profile picture of the author Mark Blaze
        Originally Posted by theultimate1 View Post

        In case we seem to agree, I'd love to hear a few tips about how to get 10,000 members (over time, of course). It's also worth noting that I'm in India, and my target market doesn't match my region. I would be happy to try offline marketing activities in my target market, remotely or with the help of a few localites.
        Your answer is an affiliate program!

        If your techniques and membership site really works then promoting the fact that they can earn monthly recurring income by promoting the site they are using by using the techniques inside it then it will grow quickly.

        If your info is crap and member's don't have a clue about anything still then their promotions won't work and you wont make any money from affiliates.

        It's a circle and keeping it going and growing is easy once you get the right content, right setup and just get it right!

        Get it wrong and you go in a downward spiral to failure.

        Mark Blaze
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    • Profile picture of the author tnewell
      Thanks for starting this thread. You received some very interesting and helpful comments which I will try to utilize. I am starting a new membership site and can benefit from any helpful tips. Thanks again for starting the thread and many thanks to all who responded with helpful tips.
      Theresa Newell
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  • Profile picture of the author theultimate1
    Right. You've made a very valid point. It has to be about the quality, especially if I'm expecting a HUGE 10,000 members to stay with me every month.

    So, there we have it... Affiliates is one way. Do SEO and PPC work with such niches? Until we have an answer from someone's understanding and experiences, I'll try to find that out and come back with some information.
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    • Profile picture of the author Mark Blaze
      Originally Posted by theultimate1 View Post

      Right. You've made a very valid point. It has to be about the quality, especially if I'm expecting a HUGE 10,000 members to stay with me every month.

      So, there we have it... Affiliates is one way. Do SEO and PPC work with such niches? Until we have an answer from someone's understanding and experiences, I'll try to find that out and come back with some information.
      Yep!

      The push at the start has to be huge for it to work! No one like's to go to a website that is meant for interaction and find there is none.

      I personally would build up a list which constantly grow's using seo and ppc etc etc and then just before release do a week email series to prepare them for the release.

      Then you can do 250 spot's free for the first month and then for the people after that you offer a trial period and then full price (maybe first month trial then full price).

      But you do need to get about 500 to 1000 people in from the bat for it to really be succesfull and it all has to be working.

      Then as your promotions that built your list continue create a follow up series in them all to promote the membership website as well as giving the freebie or whatever you did to get them there in the first place and some other free content.

      Plus once it is released you can run campaign's that directly promote the membership website, show them as examples to your members and show them how they can promote it like you. You could even go as far as make a mini training for how ever many people later on which you will train just to promote the website.

      Mark Blaze
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    • Profile picture of the author Venturetothetop
      Originally Posted by theultimate1 View Post

      Do SEO and PPC work with such niches?
      I find that quote funny.

      Why is it that Internet marketers think only other internet marketers use the internet??!

      Almost everyone uses the internet! (Agreed there are people who do not, but if your target is between 15 and 45 - odds are they are online, any over 45 still have a good chance of being online too)

      So of course SEO and PPC work, but naturally with the right style of writing and in the right kind of places.
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      • Profile picture of the author theultimate1
        Originally Posted by Mark Blaze View Post

        Yep!

        The push at the start has to be huge for it to work! No one like's to go to a website that is meant for interaction and find there is none.

        I personally would build up a list which constantly grow's using seo and ppc etc etc and then just before release do a week email series to prepare them for the release.

        Then you can do 250 spot's free for the first month and then for the people after that you offer a trial period and then full price (maybe first month trial then full price).

        But you do need to get about 500 to 1000 people in from the bat for it to really be succesfull and it all has to be working.

        Then as your promotions that built your list continue create a follow up series in them all to promote the membership website as well as giving the freebie or whatever you did to get them there in the first place and some other free content.

        Plus once it is released you can run campaign's that directly promote the membership website, show them as examples to your members and show them how they can promote it like you. You could even go as far as make a mini training for how ever many people later on which you will train just to promote the website.

        Mark Blaze
        Mark, that's another great idea you've got there. However, I think it's a spin-off of the affiliate model. I'm not sure how appealing that would be to the offline guys, as it works well usually with the IM guys only (AFAIK).

        Originally Posted by Venturetothetop View Post

        I find that quote funny.

        Why is it that Internet marketers think only other internet marketers use the internet??!

        Almost everyone uses the internet! (Agreed there are people who do not, but if your target is between 15 and 45 - odds are they are online, any over 45 still have a good chance of being online too)

        So of course SEO and PPC work, but naturally with the right style of writing and in the right kind of places.
        Thanks for your views, Dee.

        The reason I asked that question was because anyone wanting to do business networking would straight type LinkedIn on their browser's address bar. Sure there are others like Ryze which have established a member-base through SEO. But, I'm just not sure especially with the niche I have in mind. Online Marketing networking for non-IMers. PPC might help me in generating leads. But to convert people to a paid membership site with just PPC will require a lot of leads, meaning a lot of PPC dollars. Any thoughts?
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        • Profile picture of the author Mark Blaze
          Originally Posted by theultimate1 View Post

          Mark, that's another great idea you've got there. However, I think it's a spin-off of the affiliate model. I'm not sure how appealing that would be to the offline guys, as it works well usually with the IM guys only (AFAIK).
          Why not?

          Offline people do talk with other business and you could even just pay them a one time finder's fee for signing up their friend's business instead of monthly.

          Just make sure you work out your maths first!

          Mark Blaze
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  • Profile picture of the author anonymous123567
    Here's how we'll be getting to 5000 members by the end of the year.

    #1 Launch it
    #2 Integrate with others (launches, sales funnels and existing products)
    #3 Ad-swaps

    and look after your existing members.

    What niche is this exactly?

    Cheers
    Alex

    ps. the reason Maverick is so successful *just to add*, it teaches the members how to promote the membership itself, not a bad model I suppose as long as everyone is making money.
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    • Profile picture of the author Mark Blaze
      Originally Posted by alexshelton View Post

      ps. the reason Maverick is so successful *just to add*, it teaches the members how to promote the membership itself, not a bad model I suppose as long as everyone is making money.
      And also has a higher price point and so affiliates earn more per sale promoting it than any other's too.

      I do believe they don't even have a forum too right and limited support except the training content video's right?

      Mark Blaze
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  • Profile picture of the author andrew_writes
    Originally Posted by theultimate1 View Post

    Hello Warriors,

    So, just as the title suggests... How would you go about adding 10,000 paying members to your membership site on online marketing, targetted at non-IMers?

    Sure there's no magic formula, but there are some ways. How would you go about it?

    One idea I can think of at the moment is to offer the first 100 spots for free for a year, to get some momentum happening.

    Also, what would you offer (as content or benefits) to the members considering they're not IMers?

    Let's get this thread rolling for ideas


    [Let's please keep the criticism and rants for threads like these away ]
    How about doing a joint venture with Allen? Huh, huh?
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  • Profile picture of the author Sandy Cormack
    I am a member of an online internet marketing service run by a well-established direct sales guru. Here's how I happened to join:

    1. Via a Google search I stumbled upon one of his squeeze pages. It was on how to cut the cost of your Adwords campaigns by 90 percent.

    2. The optin put me on his emailing list. His emailing list circulated offers to join his membership site through 6-7 specific training programs - copyrighting, direct marketing, Adwords, consulting, etc. Each email contained a deadline for joining in order to receive a discounted rate.

    3. I joined. It gave me access not only to my selected course, but to ALL of his courses, which was his intent all along. The courses were a series of hour-long audio files, videos, articles and e-books.

    His key to retaining members is that there are HOURS of material to be digested, and a message board to get answers to direct questions.

    He also does one on one coaching and conducts group consulting sessions but his membership site is his key business.

    He gives away all of his ebooks and articles as optin bait, running I don't know how many squeeze pages via Adwords.
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    • Profile picture of the author Dietriffic
      Originally Posted by Sandy Cormack View Post

      I am a member of an online internet marketing service run by a well-established direct sales guru. Here's how I happened to join:

      1. Via a Google search I stumbled upon one of his squeeze pages. It was on how to cut the cost of your Adwords campaigns by 90 percent.

      2. The optin put me on his emailing list. His emailing list circulated offers to join his membership site through 6-7 specific training programs - copyrighting, direct marketing, Adwords, consulting, etc. Each email contained a deadline for joining in order to receive a discounted rate.

      3. I joined. It gave me access not only to my selected course, but to ALL of his courses, which was his intent all along. The courses were a series of hour-long audio files, videos, articles and e-books.

      His key to retaining members is that there are HOURS of material to be digested, and a message board to get answers to direct questions.

      He also does one on one coaching and conducts group consulting sessions but his membership site is his key business.

      He gives away all of his ebooks and articles as optin bait, running I don't know how many squeeze pages via Adwords.
      Interesting.

      Are all his courses pitched on different domains?

      If so, how does he add members to the one site under one domain?
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      • Profile picture of the author Sandy Cormack
        Originally Posted by Dietriffic View Post

        Interesting.

        Are all his courses pitched on different domains?

        If so, how does he add members to the one site under one domain?
        None of his courses are pitched on any domain. All his domains are optins. His courses are pitched to his email list.
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    • Profile picture of the author theultimate1
      Originally Posted by alexshelton View Post

      Here's how we'll be getting to 5000 members by the end of the year.

      #1 Launch it
      #2 Integrate with others (launches, sales funnels and existing products)
      #3 Ad-swaps

      and look after your existing members.

      What niche is this exactly?

      Cheers
      Alex

      ps. the reason Maverick is so successful *just to add*, it teaches the members how to promote the membership itself, not a bad model I suppose as long as everyone is making money.
      Alex, thanks for your ideas.

      The niche, which I seem not to be doing a good job of defining, is about getting offline businesses get online (maybe I'll offer them a website builder to do just that + free hosting - MAYBE) and generate revenue or some business-related activity.

      However, if I was to help businesses just do well (generally, not specifically on the Internet alone) with a great amount of quality content and a community for interaction (both of which LinkedIn's members already do, without LinkedIn even pitching in), do you think I could something different? I don't know what else I could do at the moment... I'm thinking. Any ideas from you are welcome

      Originally Posted by Sandy Cormack View Post

      I am a member of an online internet marketing service run by a well-established direct sales guru. Here's how I happened to join:

      1. Via a Google search I stumbled upon one of his squeeze pages. It was on how to cut the cost of your Adwords campaigns by 90 percent.

      2. The optin put me on his emailing list. His emailing list circulated offers to join his membership site through 6-7 specific training programs - copyrighting, direct marketing, Adwords, consulting, etc. Each email contained a deadline for joining in order to receive a discounted rate.

      3. I joined. It gave me access not only to my selected course, but to ALL of his courses, which was his intent all along. The courses were a series of hour-long audio files, videos, articles and e-books.

      His key to retaining members is that there are HOURS of material to be digested, and a message board to get answers to direct questions.

      He also does one on one coaching and conducts group consulting sessions but his membership site is his key business.

      He gives away all of his ebooks and articles as optin bait, running I don't know how many squeeze pages via Adwords.
      Wow, that was a cool insight into both the buyer behaviour (of a sort) and marketing of a membership (plus community/interaction) site. Would you be comfortable sharing which particular membership site you are talking about?
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      • Profile picture of the author Sandy Cormack
        Originally Posted by theultimate1 View Post

        Wow, that was a cool insight into both the buyer behaviour (of a sort) and marketing of a membership (plus community/interaction) site. Would you be comfortable sharing which particular membership site you are talking about?
        It's called the Direct Marketing Institute.
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  • Profile picture of the author SeanyG
    Great thread!
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  • Profile picture of the author Lilach
    I have and am working on similar sites. Below are the marketing activities I would recommend:

    1. Affiliate programme - a must, you need it to go viral, particularly if you want to reach 10,000 subscribers asap

    2. Networking, online and offline

    3. Joint Ventures, people who have large lists etc.

    4. Google Adwords/Facebook Ads

    5. Social Media (Facebook/Twitter/Youtube) etc.

    6. Ad swaps

    7. Free give aways to build a list

    8. competitions

    9. Leaflet drop(s)

    10. SEO


    If you do all of the above you will definately see results.

    Best of luck

    Lilach
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    • Profile picture of the author theultimate1
      Originally Posted by Lilach View Post

      I have and am working on similar sites. Below are the marketing activities I would recommend:

      1. Affiliate programme - a must, you need it to go viral, particularly if you want to reach 10,000 subscribers asap

      2. Networking, online and offline

      3. Joint Ventures, people who have large lists etc.

      4. Google Adwords/Facebook Ads

      5. Social Media (Facebook/Twitter/Youtube) etc.

      6. Ad swaps

      7. Free give aways to build a list

      8. competitions

      9. Leaflet drop(s)

      10. SEO


      If you do all of the above you will definately see results.

      Best of luck

      Lilach
      Hey Lilach, thanks for that awesome post. I really see what you're talking about.

      So, now what remains then perhaps is how I niche-ify my website, 'coz if I'm just offering another LinkedIn, it might not make sense to even a hundred people to pay me when they can connect with tens of millions on LinkedIn itself. My differentiator... is what I need to hunt for, now. Thanks again Lilach
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  • Profile picture of the author Mokai
    10K paying members on a membership site is MASSIVE just the job of managing that community would need a massive team, and you would have to keep a carefull eye on your attrition rate so you dont lose more members then you gain but try some google TV ads i can see that applying to the offline non im niche
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    • Profile picture of the author theultimate1
      Originally Posted by Mokai View Post

      10K paying members on a membership site is MASSIVE just the job of managing that community would need a massive team, and you would have to keep a carefull eye on your attrition rate so you dont lose more members then you gain but try some google TV ads i can see that applying to the offline non im niche
      Mokai, that's right. Prime concerns are offering round the clock support, website security, content delivery, website uptime (meaning I'll need to go on multiple dedicated servers when I'm having 10,000 members).

      Another thought... Could I announce on my site that I'm limiting the site to just 10,000 members? It's pretty common in the IM niche where many PLR membership sites say that membership is limited to 400 (or 1,000) lucky members only. Would that work well with the non-IM crowd?
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