Why In The End Internet Marketing is Just A Numbers Game...

34 replies
One of the best things about being involved in Internet Marketing is that the more you put in, the more you get out.

Thats one of the huge "secrets" to success.....you just need to do more this month than you did last month.

Keep tabs of your progress month by month is what I've found really helps me stay motivated. If you know how much work you did the pervious month, all you have to do is do a little more this month yet with the power of consistency, your income should double or even triple if you have played your cards right.

Depending on your business model you should just do more of whatever you do to get traffic to your site:

That could involve:

  • Writing more articles
  • Getting more JV Partners
  • Acquiring more subscribers on your list
My main traffic source is from articles, so for my business model I just concentrate on writing/outsourcing more articles this month, than I did last month.

As you can see below, are the stats for my niche blogs. the results speak for themselves....the more work you do, the more money you could make....who would of guessed:p

JANUARY
------------------
NEW ARTICLES = 7
TOTAL ARTICLES = 7
EZA CLICKS = 12
ADSENSE CLICKS = 5
PROFIT MADE THIS MONTH = $1.50


FEBRUARY
------------------
NEW ARTICLES = 3
TOTAL ARTICLES = 10
EZA CLICKS = 21
ADSENSE CLICKS = 10
PROFIT MADE THIS MONTH = $2.30


MARCH
------------------
NEW ARTICLES = 5
TOTAL ARTICLES = 15
EZA CLICKS = 18
ADSENSE CLICKS = 30
PROFIT MADE THIS MONTH = $6.60


APRIL
------------------
NEW ARTICLES = 17
TOTAL ARTICLES = 32
EZA CLICKS = 38
ADSENSE CLICKS = 50
PROFIT MADE THIS MONTH = $26


MAY
------------------
NEW ARTICLES = 23
TOTAL ARTICLES = 55
EZA CLICKS = 122
ADSENSE CLICKS = 138
PROFIT MADE THIS MONTH = $79

Just keep at it folks and keep doing more
#end #game #internet #marketing #numbers
  • Profile picture of the author 2oursuccess
    Very true internet marketing is a numbers game in that the number of times you post articles, inforums,ezine article etc the more traffic you get
    to your website and buisness
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    • Profile picture of the author yves
      And of course it is exponential, all the effort you put into these articles will keep bringing returns.

      Yves
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  • Profile picture of the author ryanbiddulph
    Hi Ernie,

    I do agree that it's a numbers game but eventually you'll run out of time. There are 24 hours in a day.....can't stuff in a 25th

    To be successful you have to be smarter than the other guy. Logical thinking - A + B = C - has its place, but it brings logical results. Creative thinking like writing awesome ebooks or providing seminars, live calls, etc are what draws the big money. Instead of attracting 20 prospects using competitive, more is better methodology you can attract hundreds or thousands by writing a single ebook and pushing it to the right players in your industry, along with your prospecting efforts.

    In addition to meeting people and doing more, do smart, creative stuff too. This leverages your time allowing you to enjoy more of life

    Ryan
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    • Profile picture of the author Ernie Lo
      I agree Ryan, of course working smarter will always be better than working harder, but for those who dont mind a bit of elbow grease and hard work, this method of doing more works well.

      As far as:

      "There are 24 hours in a day.....can't stuff in a 25th"

      Thank god for Elance


      Originally Posted by ryanbiddulph View Post

      Hi Ernie,

      I do agree that it's a numbers game but eventually you'll run out of time. There are 24 hours in a day.....can't stuff in a 25th

      To be successful you have to be smarter than the other guy. Logical thinking - A + B = C - has its place, but it brings logical results. Creative thinking like writing awesome ebooks or providing seminars, live calls, etc are what draws the big money. Instead of attracting 20 prospects using competitive, more is better methodology you can attract hundreds or thousands by writing a single ebook and pushing it to the right players in your industry, along with your prospecting efforts.

      In addition to meeting people and doing more, do smart, creative stuff too. This leverages your time allowing you to enjoy more of life

      Ryan
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  • Profile picture of the author Big Fly
    I agree with yves.. its not so much about just pure numbers if your articles stink! You have to produce quality articles as well.

    We've had some niches where the number of articles were minimal but because they were quality, they outperformed niches where we had triple the number of articles. If quality & quantity were to have a fight, my bet is on quality all the time!
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  • Profile picture of the author Janice Sperry
    Thanks for the monthly diary because it really proves your point very well.
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  • Profile picture of the author CianMcCarthy
    Banned
    It's a number game...doesn't tell the whole story though by a long stretch :-)
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  • Profile picture of the author Clyde
    I see that you have both stats, adsense clicks and EZA clicks.

    Are you doing the adsense geyser method by any chance?
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  • Profile picture of the author Joe Benjamin
    Well, there are many different way's to skin a cat.

    Your accomplishments are admirable and I respect you
    for going forward. Atleast, you understand the difference
    between working harder and smarter, and choosing to
    work harder as a choice.

    I could not argue that position because, you conciously
    made a decision to work more. Where as...I work harder
    to work less and be smarter.

    I too taught working harder was the way to go, until I
    realized that I enjoy socializing, people, spending time
    with family, travel, etc. Then it was like, "f**k all this
    work harder mess, I'm going to work smarter!".

    Perhaps you'll eventually burn yourself out and realize
    you may want to take the same route, perhaps you'll
    be like those who truly DO love their work so much
    that working harder doesn't bother them...who know's

    It's very interesting to me...
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    • Profile picture of the author Ernie Lo
      Originally Posted by CianMcCarthy View Post

      It's a number game...doesn't tell the whole story though by a long stretch :-)
      Nope not at all, Internet Marketing is very complex but the point still stands, do more work, and you'll make more money,

      Originally Posted by unlimitedsubmissions View Post

      I see that you have both stats, adsense clicks and EZA clicks.

      Are you doing the adsense geyser method by any chance?
      I followed Steven R's Super Simple Blogging guide at the beginning but from then on I just did my own thing and tweaked/tested/changed things from my own thoughts and experiences.

      Originally Posted by WhoIsBenjamin View Post

      Well, there are many different way's to skin a cat.

      Perhaps you'll eventually burn yourself out and realize
      you may want to take the same route, perhaps you'll
      be like those who truly DO love their work so much
      that working harder doesn't bother them...who know's

      It's very interesting to me...
      Its the only way Ive been able to make money so I'm just going to keep going with it and scale everything as much as I can. And yes it doesnt feel like work to me I love it and besides once I quit my job It will be all worth it. I can always work smarter later on once I'm settled in and producing a fulltime income online.
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  • Profile picture of the author Maddi
    Good topic. However, any kind of sales = numbers game.

    Internet Marketing is a business just like everything else. The customers walking in a store are equivalent of traffic in our business. Not every customer buys but they more walk in's you've got the more sales you'll make. Simple as that.

    I like what you are doing here and simply scaling things now.

    Maddi
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  • Profile picture of the author dndoseller
    I agree and things like product quality, jvs, partnerships, branding, etc. Just help to improve those numbers.
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  • Profile picture of the author Peter Helps
    I agree with Maddi. If you sell something, it's a numbers game. Once you know your conversions on the product, you can just scale it and you'll know how much you can make.

    That's why numbers are so damn important.

    Good luck. let us know how June works out for you.

    Peter
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  • Hi Ernie,

    Good onya Mate!

    Champion effort for getting the work done and
    actually knowing your numbers. You are way ahead
    of many others doing internet marketing just because
    you are sticking to your guns, working your business model
    as best as you can and knowing where you stand statistically.

    Keep doing what you are doing, and improving your numbers.

    Then once you are making enough, you can outsource
    the work you are doing. Set yourself an income goal
    to reach, one that will afford to put on a part time
    outsourced worker.

    No matter what business model you have, you can
    always leverage it. Through, software, systems and people.

    Ernie, one thing I would do right now, is document what
    you are doing, with videos, screenshots, etc. Something
    that is explained so well that you can give to your new
    outsourced worker.

    Once they have that, they will know exactly what you want
    and what to do, and what to expect.

    Put your systems in place now

    Take Care,

    Michael Silvester
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    • Profile picture of the author Steven Wagenheim
      There are essentially 2 ways to make money online.

      1. Brute Force

      2. Strategic Planning

      I did the brute force thing for years to get me to a point where, after all
      that writing and effort, I could then make the most out of it with very
      little work.

      Case in point.

      I am now making more money working 4 hours a week than I made when
      I worked 14 hour days.

      I could ramp up some things and make more, but I've reached a point
      where my free time is more important to me than the money, so I choose
      to work as little as possible.

      But I am ONLY able to do that BECAUSE of all the hard work I put in early
      on. By leveraging what I've done and smartly creating products that take
      very little time but still make me a maximum yield, I have a better lifestyle
      than 4 years ago.

      Sure, you could keep on just working your butt off, but like somebody
      above said, there are only 24 hours in the day and once you've hit that
      wall, there is nowhere else to go UNLESS you start to work smarter.

      It took me way too long to reach that point where I smartened up, but I
      did and am now very happy that I did. I just finished my 4th CD of original
      music since January of this year.

      For 5 years, I didn't have time to do ONE CD because of how many hours
      I was working each day.

      A lot has changed. And unless you reach a point where you start to think
      about how YOU can cut down on the amount of work you do, you're
      going to be on the same treadmill that I was on.
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      • Profile picture of the author Ernie Lo
        True Steven however one big difference is you were much more involved with your work. I've started to outsource my articles so i don't think ill get burnt out.
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  • Profile picture of the author Anderson Spider
    [DELETED]
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    • Profile picture of the author Rockmanfl
      It's a numbers game, but you still want to generate targeted traffic or all those numbers won't mean as much, but I do agree that the more you put in the more results you can get - but I do think it's important not too burn yourself out. I still find it very exciting, so hopefully I can hold onto that way of looking at it.
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  • Profile picture of the author BenAgan
    Most people neglect to do the foundational stuff like the OP. Most people would rather create a huge program to sell than spend the time to blog and write articles diligently over time and build a solid platform to launch from.

    Longevity counts for a lot when the internet is so time sensitive and crest-of-the-wave conscious
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  • I had spent so much time away from IM after starting with it years ago and becoming discouraged the first time around. Ever since getting back into it, I've been much more patient and have realized how important it is to be much more structured with my approach.

    Organization is something I'm still trying to teach myself. It's encouraging to read these posts here. Thanks.
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    • Profile picture of the author wk_lee
      Banned
      [DELETED]
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      • Profile picture of the author Ernie Lo
        Nope not at this stage. Its a little scary how little work I actually do yet my results are encouraging (even though there minuscule compared to most people here).

        This is my process so far:

        • Write/Outsource Article
        • Submit to my blog
        • Social Bookmark using Onlywire
        • Wait to get indexed by Google
        • Submit to EZA
        • Social Bookmark EZA Article
        • I might submit a few blog comments for backlinks but havent done too many at this stage.
        Thats all so far

        Most of my traffic is longtail and my pages arent ranking yet for the terms Im targetting so the potential is huge.

        If you knew how much traffic I get, you'd laugh,..yet the money coming is real cold hard cash

        Ok I will tell you I got nothing to hide.....only about 15-30 uniques per day so far




        Originally Posted by wk_lee View Post

        It is encouraging to read this thread.

        Besides writing/outsourcing articles method, do you use other methods to generate traffic like list building, facebook and youtube?

        Is EZA the only site that you submit your articles?
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  • Profile picture of the author Daniel Brock
    Just imagine if you kept this up for a year. You'll be making thousands per month before you realize it.
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    • Profile picture of the author tyroneshum
      Originally Posted by Daniel Brock View Post

      Just imagine if you kept this up for a year. You'll be making thousands per month before you realize it.
      Yes, I can see that too so congratulations!

      Well, hard work for me will always be essential because between its circumstances, you'll actually learn more, be able to change and have the better lifestyle you wanted. Now since you already are outsourcing your articles, I'm sure "their" hardwork plus your hardwork will really yield you double. And remember, as long as you enjoy your work, everything will be worked on smartly as well -- even if you know it could be tedious as time grows.
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    • Profile picture of the author Ernie Lo
      Hi Daniel

      Thanks very much, yes I believe so too

      It's been a huge dream/goal of mine to do this fulltime been trying for 5-6 years without much success until recently.

      Anyone can make some money, its scary how easy it is and how hard some people make it..., you just need to knuckle down and do some work


      Originally Posted by Daniel Brock View Post

      Just imagine if you kept this up for a year. You'll be making thousands per month before you realize it.
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      • Profile picture of the author AndrewCavanagh
        I agree that understanding the numbers, keeping track of them and constantly doing more of what works are all absolutely vital.

        But I think it's a mistake to think of marketing as just a numbers game.

        Effective marketing is about people...working out what they want, persuading them to take action.

        The better you understand the people you're marketing to the more effective your marketing is likely to be and that means you can get better results with less effort.

        Also if you don't understand the people you're trying to market to at all then you're likely to get no results at all.

        That would mean that in the end marketing is a people game.

        Kindest regards,
        Andrew Cavanagh
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  • Profile picture of the author yianni
    are you doing any videos?
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    • Profile picture of the author Ernie Lo
      No read above post-)

      Originally Posted by yianni View Post

      are you doing any videos?
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  • Profile picture of the author ChrisBa
    Reminds me of a well known saying - "the harder i work, the luckier i get"
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  • Profile picture of the author schu31
    Your absolutely right it is all in the numbers, keep doing what you know works to get more traffic to your site each month. If all conditions are right and you serve your clients in the best possible way then the numbers count. Worth while keeping track so you know what is really viable.
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  • Profile picture of the author meta-blogger
    i've been doing something similar, but instead of writing content, i simply write one to 2 paragraphs that summarize content written by someone else and link back to the original content. I have a table template that display 2-4 hand picked amazon.com products below each post, so they read the post and lots of clicks on the targetted ads.

    for content i just subscribe to a bunch of blogs, rss feeds, and visit frequently updated sites, as well as use google alerts. i'm starting to use gtrends now too and yahoo answers to look for questions that people want answered.

    but for the most part i just pick one item per day, aiming for quality, not quantity, and i hand pick a couple matching products from amazon and clickbank to place below my summary, i make sure to include tags and linked keywords. my new blog jsut sold a kindle for like $500, and i got about $44 in commission.

    all i do is review content coming in to me and post about 1 item per day or every other day, traffic and clicks are increasing. i also allow my visitors to submit links to content they like, but i only post the best of the best.

    for example one article was about food that are poisonous for dogs that linked to a 3 page write up on about.com

    i figure why create content when you can just link to it and advertise with each post on my blog, that's kinda what google does - link to other peoples content and advertise next to the results.

    gonna add a way for visitors to buy an ad spot below each post or on the sidebar, but ads are always below my summary so the site is not plastered with ads, you can focus on reading my quick summary, and go read the original content or click over to amazon to buy a book on the subject

    takes like 5-10 minutes to add a post, but i only add one every day or every couple days. you can even write scheduled posts so that wordpress will post them automatcally, so i can write 2 weeks worth and schedule them, i also have a procedure written to follow, but it's really simple and qucik to review content, find matchign ads ad create a new post.
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    • Profile picture of the author Ernie Lo
      Interesting thanks for sharing that with us. Ive been thinking about doing something similar, expanding my model to affiliate ads too...

      However with your method since most of the content is scraped, I'm guessing you dont submit your pages to Ezine Articles? If not how are you getting traffic? Is it all longtail traffic? How many unique visitors are you getting a day and how often do you get sales?

      If you dont mind sharing of course.

      PS: I been wanting to say this but didnt want to bump the thread myself. Some people have taken my words "IM is a numbers game" a little too literally. Of course you want targetted prospects coming to your page and of course you don't want to burn yourself out and work smarter instead of harder...thats why I mentioned outsourcing, I would say thats working smarter wouldnt you?

      The main point was try and get more done than you did last month whether that be outsourcing the work or doing it yourself - a bit of hard work never hurt anybodt. Heck try and do any amount of everyday if you are struggling to make your first dollar.



      Originally Posted by meta-blogger View Post

      i've been doing something similar, but instead of writing content, i simply write one to 2 paragraphs that summarize content written by someone else and link back to the original content. I have a table template that display 2-4 hand picked amazon.com products below each post, so they read the post and lots of clicks on the targetted ads.

      for content i just subscribe to a bunch of blogs, rss feeds, and visit frequently updated sites, as well as use google alerts. i'm starting to use gtrends now too and yahoo answers to look for questions that people want answered.

      but for the most part i just pick one item per day, aiming for quality, not quantity, and i hand pick a couple matching products from amazon and clickbank to place below my summary, i make sure to include tags and linked keywords. my new blog jsut sold a kindle for like $500, and i got about $44 in commission.

      all i do is review content coming in to me and post about 1 item per day or every other day, traffic and clicks are increasing. i also allow my visitors to submit links to content they like, but i only post the best of the best.

      for example one article was about food that are poisonous for dogs that linked to a 3 page write up on about.com

      i figure why create content when you can just link to it and advertise with each post on my blog, that's kinda what google does - link to other peoples content and advertise next to the results.

      gonna add a way for visitors to buy an ad spot below each post or on the sidebar, but ads are always below my summary so the site is not plastered with ads, you can focus on reading my quick summary, and go read the original content or click over to amazon to buy a book on the subject

      takes like 5-10 minutes to add a post, but i only add one every day or every couple days. you can even write scheduled posts so that wordpress will post them automatcally, so i can write 2 weeks worth and schedule them, i also have a procedure written to follow, but it's really simple and qucik to review content, find matchign ads ad create a new post.
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  • Profile picture of the author BBBB
    It can be, but it doesn't have to be a numbers game... Build up the quality and work on Pareto's principle focus on 20% that is responsible for 80% of the results.
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  • Profile picture of the author kea55
    I do think that it is a numbers game. However, it might be better to create more websites than write more articles for one website because there may be that gem of a website that has low enough competition to grab traffic without a numerous amount of articles.
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  • Profile picture of the author andr3w84
    That's one of the "axioms" of Internet Marketing -and I would say of business in general. It's also refreshing to confirm that content is king traffic generation-wise.
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  • Profile picture of the author IceMustang
    Absolutely true, although obviously the exception is article spinning/writing crap articles. But writing good, quality content will get you where you want to be. Good to see your increasing success with your articles. I remember having the same experience, but it took me a lot longer to get to that point when I first started out.
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