Everyone is leaving money on the table. Period.
Yes, everyone here is somehow leaving money on the table by not completely optimizing their sales process. Sure, copywriting can increase your profits - exponentially even. But so can a properly developed sales funnel.
Copywriting and a properly developed sales funnel are like fiberglass and resin - individually, they're pretty weak, and aren't going to hold anything up under pressure. But when put together carefully, by experienced hands (or even novice hands with the right knowledge), they can withstand a force similar to that of welded steel. They hold up, and do their job properly.
I see people missing simple ways to increase their profits and build a backend...
Things like no squeeze page. In fact, I've seen no opt-in at all. It's great that you're making sales, but what about the other 95% of your traffic? You worked hard to get them there, don't just let them walk away without offering them something of value!
Or slightly more advanced things like no upsell. There is ALWAYS a way to expand on your product. Learn faster, learn more, learn in a different way (video vs. text vs. audio). Use that to your advantage - offer your customers something of even MORE value than your original product for a reasonable price, and you'll see success.
And even when there is an upsell, I often see no downsell. This can catch a LOT of people who were interested in the upsell, but maybe they 1. didn't need everything you were offering or 2. didn't have the budget for the complete package. More profits, happier customers, from a more complete sales process.
And what is with people not emailing their lists? You worked hard to build it. I've seen subscriber bases of over 10k go stagnant in 6 months, because not ONE email was sent out to that list. Preload your autoresponder. Write up a few newsletters. It doesn't take much, but developing those relationships can increase your sales in many ways - from viral marketing, to direct sales from subscribers, through to gaining subscribers as affiliates. It's all connected.
Use exit pop-ups. Optimize your order pages. Send your emails. Develop back-end products for your buyers to purchase after the initial sale. Offer interactive bonuses, to keep customers coming back to your site.
Make sure no potential customer leaves your website without you making them the best offer you have - and make sure that once they become a customer, you treat them honestly and fairly, to keep them coming back. Show them how valuable they are to you - and they'll continue to appreciate it with their kind words, and their wallets.
I suppose this is what happens when you write a post after drinking coffee... Especially when you don't drink coffee very often. LOL!
In any case, I just had to say something. You guys deserve every little bit of information to maximize your sales, and I kept seeing this same mistake made over and over again...
In fact, I'm going to make all you warriors an offer you can't refuse. I'm going to give away free consults. That wasn't the intention of this post, but what the heck... If it can help you, I'll do it. Send me a PM telling me about what you're offering, and all the different pages you already have on your site. I'll tell you how you could make it even better. No pitching, you don't have to buy anything, that isn't the point. I want to see warrior sales-funnels all over the web, pulling in crazy mad-man-like profits. You guys ARE that good.
I guess I should limit this a little bit so I don't get overwhelmed with doing this and skip my bread-and-butter work, so... First come first served basis, and if I don't reply today, don't worry I WILL get back to you.
Even if you don't want the consult, go out there and see what you can do to develop your sales funnel. Throw up a squeeze page... Use an exit pop-up to catch those last minute visitors. Offer a video course to go with your ebook or audios. Do something different - and do something big. The absolute worst thing that could happen, is you undo that work and stay exactly where you are right now.
Anyway, I'm going to go and get another cup of coffee... Which may or may not be a bad idea, but I suppose time will tell.