How to Sell More Software

Keep in mind that a single percent sales increase adds directly to your bottom line. Effort is spent attracting customers, so why risk losing them in the final stages of the purchase process if it can be avoided with some minor tweaking?
Here are some ways to increase your software sales and help improve your "close" rate...
Payment Methods
By providing a wider variety of payment methods and subscriptions, you can increase sales between 5-10%. Customers may have an interest in buying your software, but may be unable to pay using the methods you provide. Offer customers a wide variety of payment methods that will appeal to a global audience.
Search Engine Optimization
SEO can influence sales as much as 3-7%. Use search engine optimization techniques to increase your organic search traffic for important keywords and phrases. Investing in proper search engine optimization techniques can result in long-term targeted traffic.
Software Submission
Software submissions to free download software sites can increase sales more than 10%. Download sites still generate software sales, despite some claims to the contrary. Additionally, the download sites will often provide links back to your website, which can also help with search engine rankings.
Affiliate Marketing
Affiliate marketing can increase sales by 10% or more. Provide affiliates with decent compensation for marketing and promoting your software. Additionally, make sure that affiliates have appropriate promotional materials and quality graphics.
Free Trial Optimization
Providing an evaluation version of your software can increase sales by 10% or more. Limit the length of time or functionality of the trial version to encourage customers to purchase.