Article click thru stats - is 5.1% good?

30 replies
Hi - am getting the above click thru rate from Ezine Articles - is this "good" "poor", or what?

Best - James
#51% #article #click #good #stats
  • Profile picture of the author sainteve21
    This is GOOD

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    • Profile picture of the author rosetrees
      I wouldn't say that isn't really very good.

      My overall CTR there is 16.1% - the variation is everything from 32.1% to 2.1%. I have 57 articles there - the lower scores are generally the ones I added when I was first starting.

      I would say you should be aiming for around 20% at least.

      There are loads of article marketing experts on here. Go to Steve Waggenheim's posts and or his blog for loads of hints.

      Edit: That sent me scuttling of to EZA. I have deleted the 7 worst performers - all old and well out of date. With 50 articles, the ctr is now 17.9%
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  • Profile picture of the author Sparhawke
    Most people I have heard enjoy 1-2% which is at its best 1 in 50, you are having 1 in 20 come visit you?

    Obviously it is not as good as having 20 in 20 people visiting you but it is still up there with the best

    How many of those convert to sales?
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    • Profile picture of the author rosetrees
      Originally Posted by Sparhawke View Post

      Most people I have heard enjoy 1-2% which is at its best 1 in 50, you are having 1 in 20 come visit you?

      Obviously it is not as good as having 20 in 20 people visiting you but it is still up there with the best

      How many of those convert to sales?
      I think you might (??) be confusing the CTR from EZA with the number of hops from your own website to the product page?
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author sainteve21
        Originally Posted by Alexa Smith View Post

        It looks as though the people posting above are confusing click-through rates with conversion-rates of some kind.

        A 5.1% click-through rate for articles at Ezine Articles is a little on the low side, to be honest - but that doesn't necessarily matter.

        But you'd be well advised not to go about your article marketing with "increasing the CTR" as a specific objective, because a higher CTR doesn't necessarily produce any more income. CTR should not, in itself, be the primary consideration.

        I have many hundreds of articles at EZA. About a year ago, my average click-through rate there was a fraction under 40%. Because of changes I've made over the last year in the types of articles I write, across a range of 8 different niches, my average click-through rate is now 17%/18% but I make far more sales than I did before, in all my niches.

        Remember that "traffic" is really people and it matters who they are, not just how many of them there are.
        You are absolutely correct

        Serves me right for skipping quickly through posts rather than reading them properly

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      • Profile picture of the author CDarklock
        Originally Posted by Alexa Smith View Post

        Remember that "traffic" is really people and it matters who they are, not just how many of them there are.
        Can't be stressed enough.
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  • Profile picture of the author yianni
    have you tried changing the title of the articles and seeing what difference you get then?
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  • Profile picture of the author DannyCee
    yeh 5.1% is good, but don't just settle for that, get it higher!
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    • Profile picture of the author Elle Holder
      I agree with Rose. You should be able to do much better than that, but I suppose it depends on your purpose.

      My overall CTR is just over 10% but I have a bunch of articles that were written strictly for backlinks. They are very informative articles that give everything away, leaving no compelling reason for anyone to click a link, and I'm fine with that for those articles.

      However, I also have articles that have a 35% CTR, but those articles were written to get clicks.

      So again, 5% MAY be good, depending on what your articles are for.
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  • Profile picture of the author Janice Sperry
    It can vary greatly with the niche.
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  • Profile picture of the author yves
    Hi,

    To be honest 5.1% isn't "good" but it's a start. Do your articles flow well from one paragraph to the next and is it always on topic? The resource box is also very crucial, do you give your readers a reason to click thru or is it just, ... to find out more click here/keyword? Try to make it irresistible for your readers to click on your links with say an answer to a problem in your niche or a free offer or just for pure curiosity.

    Have a look at some of the other articles on ezine that have good resource boxes that would make you want to click through.

    Yves
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  • Profile picture of the author Ernie Lo
    I'd say its quite low you can do a lot better.

    Put it this way...I'm up to 14% and I'm not doing anything special nor an expert.

    Keep at it and trying new things with your articles, you'll improve it.
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  • Profile picture of the author markament
    I had about 5% in the beginning. Now I'm up to 15.8% overall CTR. What I did is include a call to action in the resource box. Something specific like "Click here to get your widget now." or "Visit http://greatsite.com..."

    I also offered something of value to readers. In one niche I gave a free report. That helped a lot.
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  • Profile picture of the author trigger1
    The truth is 5.1% is very low. It also depends in which niche you are however, since in some niches I have 40% CTR, in others, I hardly get 10%. If you have a strong call to action, an enticing resource box which promises the readers something if they click, you will find your CTR increasing. Also it depends on how long your articles are. I bet they are really long, right? If you try 300 word articles, you'll find your CTR rate increasing.
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  • Profile picture of the author James12C
    Hey - Thanks everyone - very helpful responses - esp Trigger 1 - you're right - I have been doping longer articles, around 600-700 words - I could see that 300 words might be zippier?
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author trigger1
        Originally Posted by Alexa Smith View Post

        I do longer articles, after starting off at about 300 words when I began.

        Aiming for the "zippier" approach and the higher CTR with 300-word articles is, in my opinion, the classic mistake to avoid.

        It's true that you will, almost certainly, get a higher CTR with 300-word articles, but you may well not get any more sales, as you may be attracting the wrong traffic.

        There's also the fact that people using article directories for their original purpose as depositories of available content for their own websites, ezines and newsletters are far more likely to take and re-publish a 600 or 700-word article than a 300-word one, and this is where the real money is, in article marketing: getting other people effectively doing some of your off-page SEO for you in front of targeted audiences. If your articles are suitable for their purposes (which is well worth thinking about when you write them, rather than focusing solely on your own quick sales!).

        Don't fall into the "aiming for a higher CTR" trap, as many people do!

        I do much better, in many very different niches, with a 600-word article than I do with two 300-word articles, for this and some other reasons.

        You may be right Alexa. I've tried only my approach, so I cannot definitively say if it is superior. Although I've heard many others say that shorter articles give you higher CTR, that is the approach I have used. In regards to sales however, you may be right.

        I now think that there are too many factors at work here, such as the quality of the writing, the title, and others. James, I think the best approach would to be to try writing several shorter articles (since you already have longer articles), and see what kind of results they get. Then you can compare both.
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  • Profile picture of the author Yoel Cohen
    Are those existing articles, that are constantly attracting visitors? If yes, then 5.1% is not the best because you're constantly getting more views but not many click through.

    The titles are obviously good because people click to see what its about, maybe from the search engines, from other sites or from internal EZA browsing/searching...

    You can easily improve that...

    An article has 3 main variables:

    The title
    The Body
    The Resource Box

    Testing all 3 at once is very difficult and almost impossible (you'll need thousands of views to each article to get accurate data)

    But, if your (old and existing) articles are somehow attracting visitors (good titles) then you might want to change the resource boxes for those articles..

    Assuming all the articles are in the same niche, take the resource box from the article that's getting the highest CTR and plug it into the ones that aren't preforming that well.

    Wait until you see some more views and check to see if there is an improvement ...

    If there is no significant improvement in CTR then the body of your articles are weak and people lose interest...

    In general when writing new articles try to model the articles that are getting the highest CTR in terms of getting the same message across "The angle" and keep the resource box similar while constantly testing out new ones...

    Good luck
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  • Profile picture of the author rammbhat
    poor!25-30 is wat u shud be aiming for
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  • Profile picture of the author msalston
    I just started my article writing with ezine. Sometimes I have issues with the site freezing and not loading properly. Does anyone else have this problem?
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  • Profile picture of the author ShaunAllen
    When I read on EZA a few years ago I read something that Chris Knight wrote about most people getting a 2% ctr. I was disappointed by this and spent weeks on forums asking if this was true when I could've spent the time to write the articles and find out myself and got my answer in days instead of weeks.

    Anyway, I am glad I found that it was much higher for myself. I average around a 35% ctr and my highest viewed articles average over a 40% ctr.

    Where I get into trouble is when I used a one size fits all in the resource box. So I write an article on how to lose leg fat but I have a resource box that tells them how to get six pack abs.

    In a way these topics are similar, they both want to lose weight. But the person right now is looking how to lose thigh fat and not belly fat. Once I change the resource box to fit what the reader is looking for my ctr skyrockets.
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    • Profile picture of the author Yoel Cohen
      Originally Posted by DaveJ13 View Post

      Where I get into trouble is when I used a one size fits all in the resource box. So I write an article on how to lose leg fat but I have a resource box that tells them how to get six pack abs.

      In a way these topics are similar, they both want to lose weight. But the person right now is looking how to lose thigh fat and not belly fat. Once I change the resource box to fit what the reader is looking for my ctr skyrockets.
      Yup...I think resource boxes can be similar templates because some "formats" work better than others but wording is VERY important.
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  • Profile picture of the author thetruth23
    Damn! So 3.1% must suck?? LOL!

    Oh well, I need to touch up on my article writing skills! hehehe
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  • Profile picture of the author ronitdeep
    i think 5% is pretty average & not at all bad if its converting..
    Whats the meaning of having 20% non converting CTR?
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    • Profile picture of the author Ernie Lo
      Yes but why not have 20% converting traffic instead of just 5% when its very achievable.

      Not good to settle for less


      Originally Posted by ronitdeep View Post

      i think 5% is pretty average & not at all bad if its converting..
      Whats the meaning of having 20% non converting CTR?
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  • Profile picture of the author JackPowers
    I don't think it's as simple as saying is it good or bad. I have one niche were I wrote 20 articles that has an average of 20%, one article has 40% and over a considerable number of views, yet these hundreds of visitors only led to one sale.

    I have another niche with an average of about 7% which has given me many sales!

    So, I agree with Alexa, that it's conversions that matter.

    Presuming the reader has read your article, the way the resource box is phrased could be the difference between 5% or 20%.

    Suppose you promise FREE FREE FREE and then it's really going to cost you $97, I doubt sales would be good, but if you made sure to let the reader know it's gonna cost them, then your clicks should have higher value. Anyway, this is something that I'm experimenting with and by no means an expert on.
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    • Profile picture of the author mijagi
      How do you guys measure which articles are making affiliate sales for instance (and at what conversion rate) and which dont?

      Thanks!
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      • Profile picture of the author JackPowers
        Originally Posted by mijagi View Post

        How do you guys measure which articles are making affiliate sales for instance (and at what conversion rate) and which dont?

        Thanks!
        You can use ArticlesBase and use different subdomains that redirect to affiliate offer with different tracking id.
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  • Profile picture of the author Mark Francis
    ITs a good start but you certainly can tweak your articles to get a much better click thru rate , personally I get about 4 times that which is about 20% ctr . But like I said it's a good start your just going to have to test and test and test till you do better . Trust me don't settle for that you can do alot more better.
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