And just right, too.
But, it's unlikely to have much bearing upon them in the long run.
They have created an (almost) indestructible business.
Did you know that the UK's Pension Fund heavily invests in this company?
I didn't, until recently.
But, it seems to answer why we Brits are paying £1.20/litre for fuel (gas). No? I don't have this on hard evidence, but it makes sense.
The British Government promises a pension, and invests in a company in which it can contribute by hiding higher prices under inflated taxes.
Aiding the company to increased profits, giving a higher return for investors, helping the British Government to fulfil its pension promises.
I have no hard evidence that this is the intention, or the reason why we pay so much for fuel. It all seems rather interesting, though.
Create a great (indispensable?) product, and make people want to invest in your business (don't skimp on rewarding your affiliates).
The time and effort they spend promoting your product, creating websites, investing in advertising, building links to their pages, etc, will contribute to creating an (almost) indestructible business for you.
If you decide to increase your prices, they won't mind. Reward them accordingly and they will sell even harder for you.
Win-win scenario, no?