What a Huge Oil Company Can Teach You About Building An Indestructible Monster Business!

14 replies
Okay, so it seems like a certain oil company might have to take a hammering for the oil spill saga in the U.S.

And just right, too.

But, it's unlikely to have much bearing upon them in the long run.

They have created an (almost) indestructible business.

How?

Did you know that the UK's Pension Fund heavily invests in this company?

I didn't, until recently.

But, it seems to answer why we Brits are paying £1.20/litre for fuel (gas). No? I don't have this on hard evidence, but it makes sense.

The British Government promises a pension, and invests in a company in which it can contribute by hiding higher prices under inflated taxes.

Aiding the company to increased profits, giving a higher return for investors, helping the British Government to fulfil its pension promises.

Nice one!

I have no hard evidence that this is the intention, or the reason why we pay so much for fuel. It all seems rather interesting, though.

The lesson?

Create a great (indispensable?) product, and make people want to invest in your business (don't skimp on rewarding your affiliates).

The time and effort they spend promoting your product, creating websites, investing in advertising, building links to their pages, etc, will contribute to creating an (almost) indestructible business for you.

If you decide to increase your prices, they won't mind. Reward them accordingly and they will sell even harder for you.

Win-win scenario, no?
#building #business #company #huge #indestructible #monster #oil #teach
  • Profile picture of the author regska
    Originally Posted by Dietriffic View Post


    The lesson?

    Create a great (indispensable?) product, and make people want to invest in your business (don't skimp on rewarding your affiliates).

    The time and effort they spend promoting your product, creating websites, investing in advertising, building links to their pages, etc, will contribute to creating an (almost) indestructible business for you.

    If you decide to increase your prices, they won't mind. Reward them accordingly and they will sell even harder for you.

    Win-win scenario, no?
    I agree with this one, its a win-win scenario for the owner and the affiliates. as long as you have a quality product that you think can help a lot of people, then go for it, even you price it high, people wont mind it as they really need it.

    Just like a medicine, you won't mind the price if you really need it.
    {{ DiscussionBoard.errors[2201611].message }}
    • Profile picture of the author Dietriffic
      Originally Posted by regska View Post

      Just like a medicine, you won't mind the price if you really need it.
      That's a great point.

      Create something of value and you'll not have to bargain on price. Reward your affiliates accordingly, and they'll sell for you.

      If you can get the Government investing in your product, even better. They'll use tax payers money to send your revenue through the roof!
      Signature

      — Melanie (RD)

      Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
      Join me: Twitter and Facebook

      {{ DiscussionBoard.errors[2202385].message }}
  • Profile picture of the author DukkyMan
    What your saying is true in a lot of ways, but to be fair we are talking about an Oil company here. I can't think of any other products out there that are as valuable, or as widely used on a daily basis, by every country in every industry.

    But let me know when you find a product that's as lucrative as Oil, you can count me in to join you, and I think you've got a pretty smart business plan set up already.
    Signature
    For better Response rates, Lead Generation, Real Time Analytics, Integrated Social Sharing Capabilities in Over 280 Social Networks - Email - and SMS
    {{ DiscussionBoard.errors[2202494].message }}
    • Profile picture of the author butters
      I am just waiting for the day where oil will be traded in a different currency then the US dollar... That'll be an interesting time for the US currency . But yeah, on the topic on treating your affiliate correctly, the saying "treat others as you expect to be treated" comes to mind.
      {{ DiscussionBoard.errors[2202520].message }}
    • Profile picture of the author ozduc
      Originally Posted by DukkyMan View Post

      But let me know when you find a product that's as lucrative as Oil, you can count me in to join you, and I think you've got a pretty smart business plan set up already.
      Water?

      I remember years ago I had an opportunity to be a part of a company selling bottled water in 5 gal bottles to homes and offices via delivery truck.
      I said who is going to pay for bottled water when you can turn on the tap and get all you want.:confused:
      {{ DiscussionBoard.errors[2202528].message }}
  • Profile picture of the author CliveG
    Originally Posted by Dietriffic View Post

    ...

    Did you know that the UK's Pension Fund heavily invests in this company?

    ...

    The British Government promises a pension, and invests in a company in which it can contribute by hiding higher prices under inflated taxes.

    Aiding the company to increased profits, giving a higher return for investors, helping the British Government to fulfil its pension promises.

    Nice one!

    ...
    Not quite right. One of the reasons that we are in a financial mess is that there is no UK pension fund. Old age pensions are not funded but paid from general taxation. This applies to some, but not all, public sector bodies as well.

    Private pension funds on both sides of the Atlanic are invested heavily in said oil company.
    {{ DiscussionBoard.errors[2202544].message }}
  • Profile picture of the author DukkyMan
    On a more serious note, I live in Southeast Louisiana, and have my whole life. It's really terrible what is going on down here. I guess you could say that I have not been personally effected (lost my job or anything), but there are plenty of those who have. I live in New Orleans, which is not even connected to the Gulf, and I can smell the Oil everywhere I go. Please consider making a donation, or sending food to the families of those who have lost their way of life, or at least help spread awareness.

    Also I'd ask you to consider opposing Mr. Obama's moratorium on offshore drilling. I think/hope that he has the best intentions, but if that is allowed to happen then another 40,000 Louisiana residents will be out of a job.
    Signature
    For better Response rates, Lead Generation, Real Time Analytics, Integrated Social Sharing Capabilities in Over 280 Social Networks - Email - and SMS
    {{ DiscussionBoard.errors[2202561].message }}
    • Profile picture of the author butters
      Originally Posted by DukkyMan View Post

      On a more serious note, I live in Southeast Louisiana, and have my whole life. It's really terrible what is going on down here. I guess you could say that I have not been personally effected (lost my job or anything), but there are plenty of those who have. I live in New Orleans, which is not even connected to the Gulf, and I can smell the Oil everywhere I go. Please consider making a donation, or sending food to the families of those who have lost their way of life, or at least help spread awareness.

      Also I'd ask you to consider opposing Mr. Obama's moratorium on offshore drilling. I think/hope that he has the best intentions, but if that is allowed to happen then another 40,000 Louisiana residents will be out of a job.
      Me being in the UK, why would another 40k people lose there job if off shore drilling was allowed?
      {{ DiscussionBoard.errors[2202573].message }}
      • Profile picture of the author Kelly Verge
        Originally Posted by butters View Post

        Me being in the UK, why would another 40k people lose there job if off shore drilling was allowed?
        Moratorium on drilling = oil workers out of work.

        He's asking us to oppose the moratorium.
        {{ DiscussionBoard.errors[2202660].message }}
        • Profile picture of the author butters
          Ah ok, I understand... Yeah a 6month ban doesn't seem the smartest thing to do, especially in todays economy.
          {{ DiscussionBoard.errors[2202744].message }}
        • Profile picture of the author Ryan D
          Banned
          Originally Posted by Kelly Verge View Post

          Moratorium on drilling = oil workers out of work.

          He's asking us to oppose the moratorium.
          Barack Obama said he'd be open to removing the 6-month moratorium on Off-shore drilling upon hearing from the "commission" he put together. The commission is expected to report it's findings in 6 months. True politician.

          But I agree with the initial post. I sell a physical product, not like books or cds...like a big clunky product. And I payout my affiliates 30-35% versus the competitors 10%. I could get away paying them less, but this way they become loyal to me and have a real reason to promote my product. I'm happy to send these people big checks every month because the product I sell is very viral in nature...the more they sell, the more direct sales I get.
          {{ DiscussionBoard.errors[2202989].message }}
  • Profile picture of the author DukkyMan
    No they are trying to put a 6 month BAN on all drilling in the gulf right now. Oil and Oil services is around 18% of Louisiana's income, and directly employ's around 10,000 people and indirectly employs at least another 30,000. Those people would all be put out of a job if the US government puts the moratorium in effect for 6th months, and most experts I've heard agree that the rigs would just move to South America or Africa and not come back.

    I want the rigs to be as safe as the next person, but the 6th month drilling ban would essentially kill Louisiana.
    Signature
    For better Response rates, Lead Generation, Real Time Analytics, Integrated Social Sharing Capabilities in Over 280 Social Networks - Email - and SMS
    {{ DiscussionBoard.errors[2202645].message }}
  • Profile picture of the author DukkyMan
    Certainly it does not. Also since you stated your from the UK, I've heard that a lot of people think everyone down here in Louisiana is mad at the UK for what happened. That is complete nonsense. Obviously we're mad at BP and the CEO (he has just said some flat out stupid things), and also at the US government for their abysmal approach to the matter.
    Signature
    For better Response rates, Lead Generation, Real Time Analytics, Integrated Social Sharing Capabilities in Over 280 Social Networks - Email - and SMS
    {{ DiscussionBoard.errors[2202802].message }}
  • Profile picture of the author FSchmieder
    I thought the lesson to learn here was to spend millions of dollars on kick backs and lobbyists?
    Signature
    Article Marketers: Instantly Leverage Your Work And See An Explosion In Traffic And Sales

    Click Here to discover how
    {{ DiscussionBoard.errors[2203178].message }}

Trending Topics