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Banner Ads - No Clicks :(

by ellers
9 replies
For the past five months, I've been changing around banner ads from various affliliates and from all the various locations on my website, I think I have only gotten about 5 clicks or so, THE ENTIRE SIX MONTHS.
I don't know what the deal is. My ads are all relevant to my site, I've changed the banner ads, the location; trying to mix it up. I've gotten more clicks from my adsense ads and no sales from my banner ads.

What's the trick to converting banner ads?
#ads #banner #clicks
  • Profile picture of the author jdwfg4
    What kind of traffic is it? are you targeting the right demographics related to your site?
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    • Profile picture of the author Rich Struck
      Make sure the banners have text on them and make sure you are putting a line of text directly under the banners as well. Actually, you might want to abandon banners entirely and try big old text links for a while, you might be surprised at how well that can work.
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  • Profile picture of the author koncorps
    Traffic, make sure your traffic is targeted.
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    • Profile picture of the author ellers
      Originally Posted by koncorps View Post

      Traffic, make sure your traffic is targeted.
      My banner ads are target specific but still, no ads
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  • Profile picture of the author Hugh
    I think people have become immune to banners. Their brain
    just shuts them out. Most surfers today are looking for info.
    A link in text within the info might be best.

    HTH
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    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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    • Profile picture of the author abednego
      Originally Posted by Hugh View Post

      I think people have become immune to banners. Their brain
      just shuts them out. Most surfers today are looking for info.
      A link in text within the info might be best.

      HTH
      Google was genius to realize that people actually click on relevant text ads...
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  • Profile picture of the author reapr
    Always have a text option and make it big. Have you tried a banner rotation script?
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    Free Niche Keywords and Niche Ideas!
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  • Profile picture of the author WillR
    My guess is your banners look like banner ads - thus the reason no one is clicking on them. The reason regular text ads work so well is that they appear to be part of the site - not an advertisement.

    There are two things you should try. Firstly create a banner ad that looks exactly like a regular google text ad - and make sure the colors all fit in with your site design.

    Secondly try and be creative with your banner ads. Make them appear part of your page content. Eg: If the page the banner ad leads to has a video on it, create a banner ad that looks like a video player with a screenshot from the video. People love to watch videos. People will click on the banner thinking it is a video and as long as you are sending them to a page with that video on it, you should see a nice increase in click-throughs.
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