I'm sure many of you have your own list and found the benefits of having a personal email list. You've also probably been told time and time again about the importance of building a relationship with your list.
I'm no guru or expert here however I've found a simple 5-10 minutes added into your efforts can dramatically increase your efforts to building a lasting relationship while increasing click through rates.
I've actually only started into the list building and currently have a list of 150+. A small list but I get about 30-50% click through of anyone who open my emails.
I do this with a simple step. Instead of blasting out immediately the adcopy I get from other internet marketers. I take an extra step to personalize it. I try to add in the personal touch into it and tell it to them honestly.
Sure it does take a little additional time but I believe it pays off easily. I mean imagine if you were the person receiving the mail. You've probably opted in to a couple other as well right? So the probability of receiving the same adcopy is relatively high.
How much would it affect the trust and reliability of your list should they receive the exact same adcopy from you and a couple other marketers. Obviously they can tell the pitch doesn't necessary bares as much trust as it should.
Where as if you take the extra effort to personalize the conversion as with talking with a friend. Even if they receive the same offer it won't be exact same sales pitch.
Although this is more effective with certain adcopy than others it is still equally important and beneficial in my point of view.
I personally don't like being tricked or lied to. Or talking to walls so why would any other?
I really try to be beneficial to my list and to build a lasting relationship actually valuing them instead of valuing them as assets. They are after all people and potential friends so IMO this additional 5-10 minutes is worth the additional work.
I think it's just a matter of being lazy. I can write a whole 1000 words on why adding a little personal touch and honestly to your broadcast can benefit you but I doubt you'd want to read this much from a newbie so I'll just leave it at this.