Take the Extra Step to Increase Click Through Rate(30-50%)

by humbledmarket Banned
11 replies
Hello,
I'm sure many of you have your own list and found the benefits of having a personal email list. You've also probably been told time and time again about the importance of building a relationship with your list.

I'm no guru or expert here however I've found a simple 5-10 minutes added into your efforts can dramatically increase your efforts to building a lasting relationship while increasing click through rates.

I've actually only started into the list building and currently have a list of 150+. A small list but I get about 30-50% click through of anyone who open my emails.

I do this with a simple step. Instead of blasting out immediately the adcopy I get from other internet marketers. I take an extra step to personalize it. I try to add in the personal touch into it and tell it to them honestly.

Sure it does take a little additional time but I believe it pays off easily. I mean imagine if you were the person receiving the mail. You've probably opted in to a couple other as well right? So the probability of receiving the same adcopy is relatively high.

How much would it affect the trust and reliability of your list should they receive the exact same adcopy from you and a couple other marketers. Obviously they can tell the pitch doesn't necessary bares as much trust as it should.

Where as if you take the extra effort to personalize the conversion as with talking with a friend. Even if they receive the same offer it won't be exact same sales pitch.

Although this is more effective with certain adcopy than others it is still equally important and beneficial in my point of view.

I personally don't like being tricked or lied to. Or talking to walls so why would any other?

I really try to be beneficial to my list and to build a lasting relationship actually valuing them instead of valuing them as assets. They are after all people and potential friends so IMO this additional 5-10 minutes is worth the additional work.

I think it's just a matter of being lazy. I can write a whole 1000 words on why adding a little personal touch and honestly to your broadcast can benefit you but I doubt you'd want to read this much from a newbie so I'll just leave it at this.
#click #extra #increase #rate3050% #step
  • Profile picture of the author emeliesjodahl
    I don't have a list at the moment but planing to get one in the future. I agree with you that relationsship building is very important. When I get mails with the same headline from several marketers I get a feeling that they just want to make money from me.

    This post has a great point
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    • Profile picture of the author WebMarketeer
      I'm with you, the more personal the better. I would take this advice and use it with all of your ventures, when creating products, videos ect.. People can tell if you have your heart is into it or not, well at least I can, whenever I get duplicate ad copy from an affiliate the first thing I do is hit the delete button, i dont even have to read all the way through, cause I know they just copied and pasted. Those who put in the extra effort, get the better prize for sure.
      Good post..
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  • Profile picture of the author smplylvn
    When I first got started I was just blasting out the ad copy direct from the affiliate page. Just plugged in my link and go. I am with you though that taking the time to personalize the email goes along way. My open rate was in the gutter, but it has improved and now the click through rate is increasing too. Great post and is something that we should all think about when it comes to building those relationships.
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    • Profile picture of the author humbledmarket
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      Originally Posted by emeliesjodahl View Post

      I don't have a list at the moment but planing to get one in the future. I agree with you that relationsship building is very important. When I get mails with the same headline from several marketers I get a feeling that they just want to make money from me.

      This post has a great point
      Thanks, Yeh I do the same as well. When I see they don't even take the effort to personalize it I don't fill oblige to give them any of my time. Sure the adcopy could convert great but I mean if you see it tossed around in a couple adswaps it starts to feel as spam.

      Originally Posted by WebMarketeer View Post

      I'm with you, the more personal the better. I would take this advice and use it with all of your ventures, when creating products, videos ect.. People can tell if you have your heart is into it or not, well at least I can, whenever I get duplicate ad copy from an affiliate the first thing I do is hit the delete button, i dont even have to read all the way through, cause I know they just copied and pasted. Those who put in the extra effort, get the better prize for sure.
      Good post..
      Thanks for your feedback, I'll be sure to apply this method to all the marketing I do. So often we focus on trying to find the key points to get great converting sales pages such as call to actions, fonts, bold, colour, but we forget the most important thing.

      People want to feel as if they are valued not just another customer. Regardless of whether they make the purchase I believe we should take the effort to ensure they feel appreciated. After all with the motto the customer's always right I figure this would be a given.

      Originally Posted by smplylvn View Post

      When I first got started I was just blasting out the ad copy direct from the affiliate page. Just plugged in my link and go. I am with you though that taking the time to personalize the email goes along way. My open rate was in the gutter, but it has improved and now the click through rate is increasing too. Great post and is something that we should all think about when it comes to building those relationships.
      Wow, thanks for your feedback. IT nice to actually see that personalizing does help.

      I mean I haven't sent out an adcopy without adding a personal touch and giving it some upfront honesty so I can't really test how much of a difference it made.

      All I knew is my click through rates were good but for all I knew it could have been just the people subscribed to my list.
      Thanks for your feedback.
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  • Profile picture of the author jlmkt
    You make a great point that's so easy to forget.

    We DO want and need to build that real relationship -- with trust at the core.

    Lee
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    • Profile picture of the author humbledmarket
      Banned
      Originally Posted by jlmkt View Post

      You make a great point that's so easy to forget.

      We DO want and need to build that real relationship -- with trust at the core.

      Lee
      Yes we always stress the point we need to build relationships but we so often overlook the easiest methods of doing so neglecting our list in many ways.

      This only take a simple 5-10 minutes but makes such a difference.

      It's good to focus on growing our list but we also need to maintain it as well

      Thanks for your input; all the best!
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      • Profile picture of the author dejoliet31
        Point well taken. It does boost conversion rates because it builds trust. After all, we don't really buy from copy; we buy from people we trust who have good copy.
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        • Profile picture of the author craigc1980
          Here,s another suggestion that works great for my list.

          I dont do this with everyone but i use this with one of my bigger lists of 40,000 that i train people in.

          So this is what i do.

          First i sign up to more of the popular marketing lists.

          This gives me an idea of what others are promoting.

          See when i see people promoting the same thing with the same ad copy or even if the adcopy is different i totally ignore them and i'm sure alot of people do.

          So here's what i do.

          When i decide to promote something to my list i watch to see what other people are promoting and DON'T promote that same thing.

          I go and find something on clickbank that still has a good gravity and make sure the product is up to par and i promote that.

          Mostly the more unpopular products out there.

          Just because a product is high in gravity and is in the top 10 doesn't mean its a great product.

          Alot of times you will find the more unpopular products to be the better ones.

          Here's my opinion why.

          Most people that put out products that are not real popular are better because they put alot of there time and effort into them. Usually it is because it is their first product creation.

          Now some of the products from these big gurus (not saying all of them)
          there just slapped together and alot of them are the same product they had before just added more to it.

          I get better reviews from my list from products i promote that are not the big guru type products.

          Just my opinion, but it always has worked great for me and my open rates are well over 40% sometimes over 60% and get more buyers from non Guru products.
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          • Profile picture of the author humbledmarket
            Banned
            Originally Posted by dejoliet31 View Post

            Point well taken. It does boost conversion rates because it builds trust. After all, we don't really buy from copy; we buy from people we trust who have good copy.
            IMO it does for me! I'm sure it'll for many others as well!

            Originally Posted by craigc1980 View Post

            Here,s another suggestion that works great for my list.

            I dont do this with everyone but i use this with one of my bigger lists of 40,000 that i train people in.

            So this is what i do.

            First i sign up to more of the popular marketing lists.

            This gives me an idea of what others are promoting.

            See when i see people promoting the same thing with the same ad copy or even if the adcopy is different i totally ignore them and i'm sure alot of people do.

            So here's what i do.

            When i decide to promote something to my list i watch to see what other people are promoting and DON'T promote that same thing.

            I go and find something on clickbank that still has a good gravity and make sure the product is up to par and i promote that.

            Mostly the more unpopular products out there.

            Just because a product is high in gravity and is in the top 10 doesn't mean its a great product.

            Alot of times you will find the more unpopular products to be the better ones.

            Here's my opinion why.

            Most people that put out products that are not real popular are better because they put alot of there time and effort into them. Usually it is because it is their first product creation.

            Now some of the products from these big gurus (not saying all of them)
            there just slapped together and alot of them are the same product they had before just added more to it.

            I get better reviews from my list from products i promote that are not the big guru type products.

            Just my opinion, but it always has worked great for me and my open rates are well over 40% sometimes over 60% and get more buyers from non Guru products.
            Wow thanks for your input and suggestions! Definitely a good plan.

            I do admit most of the time the real valuable product and those that are unique and original are from those who have their first product. Who aren't writing as a profession but because they stumbled across a great method!

            Too bad most of those never really hit the market because of the lack of reputation as I soon realize as well.

            I actually haven't promote any products to my list yet since it's still in the primitave stages and I don't want to overun it asking for their money. I'm hoping to find a good balance there. Many people treat their list as personal ATMs.

            It definitely could be but I mean eventually those people will lose their trust. So I prefer to give them value with a lot of freebies and then when I do ask for their money I want to make sure it's actually worth their money. Sort of a win win for both parties.

            I personally am tired of people constantly asking for my money for subpar products.

            Thanks for your suggestions and feedback. I definitely should give that a try in the future. Perhaps in a month or two. My first promotion will be my personal product intending to launch the adcopy out tomorrow.

            Another thing I like about promoting a personal product is that you know it's original. You can assure your own quality and you know most others haven't read it, seen it, or had it advertised to them before.
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            • Profile picture of the author craigc1980
              Originally Posted by humbledmarket View Post

              IMO it does for me! I'm sure it'll for many others as well!



              Wow thanks for your input and suggestions! Definitely a good plan.

              I do admit most of the time the real valuable product and those that are unique and original are from those who have their first product. Who aren't writing as a profession but because they stumbled across a great method!

              Too bad most of those never really hit the market because of the lack of reputation as I soon realize as well.

              I actually haven't promote any products to my list yet since it's still in the primitave stages and I don't want to overun it asking for their money. I'm hoping to find a good balance there. Many people treat their list as personal ATMs.

              It definitely could be but I mean eventually those people will lose their trust. So I prefer to give them value with a lot of freebies and then when I do ask for their money I want to make sure it's actually worth their money. Sort of a win win for both parties.

              I personally am tired of people constantly asking for my money for subpar products.

              Thanks for your suggestions and feedback. I definitely should give that a try in the future. Perhaps in a month or two. My first promotion will be my personal product intending to launch the adcopy out tomorrow.

              Another thing I like about promoting a personal product is that you know it's original. You can assure your own quality and you know most others haven't read it, seen it, or had it advertised to them before.
              Not a problem. Its always a pleasure to help with ideas on List Building.

              The other cool thing about having your own product is, if you have a good size list you can blow it out of the water.

              Even a good well put together report for $7 can make you a boatload of sales.

              But, personally i find growing a friendship with people on my list is better especially when starting a membership training course for say $197 to join the course.

              Once you establish that friendship, They will have no problem spending 200 bucks to learn from you especially if they know and trust you.
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              • Profile picture of the author humbledmarket
                Banned
                Originally Posted by craigc1980 View Post

                Not a problem. Its always a pleasure to help with ideas on List Building.

                The other cool thing about having your own product is, if you have a good size list you can blow it out of the water.

                Even a good well put together report for $7 can make you a boatload of sales.

                But, personally i find growing a friendship with people on my list is better especially when starting a membership training course for say $197 to join the course.

                Once you establish that friendship, They will have no problem spending 200 bucks to learn from you especially if they know and trust you.
                Exactly, Great advice from a pro like you. Appreciate the feedback and advice you've provided.

                I'm also trying to grow my list now to actually promote my product eventually.

                I also prefer not to oversell them but to give them something they need and something of value this way I get a good response instead of exhausting their funds that neither can be successful.
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