Direct Linking with PPC vs. presell site/blog

by Sevonator 13 replies
hey guys,

for a newbie...i read a mini-ebook by one of the superaffiliates that newbs should try their hand at making money with ppc first before plunging into building a blog/site

even amit mehta mentioned this briefly in the first ppc classroom video...

1. do many merchants allow direct linking to their sales page?
2. would my affiliate id cookie be placed on the buyers computer so i get credit for the sale?
3. Is this feasable?

I would love to make a bit of money in whatever niche before diving deep and spending time building a site.....only to come to find out that i cant succeed wiht that niche/site/merchant etc etc
#main internet marketing discussion forum #direct #linking #ppc #presell #site or blog
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  • Profile picture of the author affiliateppc
    Hi,

    To answer your questions:

    1. A lot do and a lot don't. Read the Affiliate Agreement before you start promoting.

    2. If you use the correct destination URL, yes (in most cases)

    3. Yes, to test a market. On the long run, no. Don't expect to make money by direct linking (Not if you are new to the game)

    There are advantages and disadvantages of Direct Linking:

    Advantages
    Quick way to test a market
    Easy and quick setup (no landing pages to create)
    Less room to mess things up (the more variables, the bigger the changes of getting it wrong)
    Display URL is merchants URL (if they have been pushing the product hard, you are riding their coat-tails and leveraging their promo efforts as a lot of searchers will recognize the URL)

    Disadvantages
    Google's Unique Impression URL Rule (Only one unique URL will be displayed so you are competing and sharing impressions with any other affiliates who are bidding on the keywords - this can drive prices up)
    You have no way of controlling the exit traffic that did not buy (unless merchant is doing it with your aff id)

    and a couple more

    Regards,

    AffiliatePPC
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  • Profile picture of the author TheMagicShow
    Direct linking can be heavily saturated, only 1 link is shown on google if 20 affs direct link to the same page, the one that pays the most wins, unless on advertiser has such a great quality score that they can pay a little less and still win that rat race. Dircect linking really doesn't help all that much with your quality score because you have no power when it comes to the landing page.

    Create your own landing pages and you shall see more benefits from it.
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    • Profile picture of the author James Schramko
      Originally Posted by Magic Mel View Post

      Direct linking can be heavily saturated, only 1 link is shown on google if 20 affs direct link to the same page, the one that pays the most wins, unless on advertiser has such a great quality score that they can pay a little less and still win that rat race. Dircect linking really doesn't help all that much with your quality score because you have no power when it comes to the landing page.

      Create your own landing pages and you shall see more benefits from it.
      You quite often get a good quality score when you direct link
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  • Profile picture of the author Sevonator
    Thanks for the quick responses

    Hmmmm..got me thinking...would article marketing via article directories and/or squidoo lenses be a better choice for trying out a niche/product/merchant before committing further or is that me just being lazy?
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    • Profile picture of the author James Schramko
      Originally Posted by Sevonator View Post

      Thanks for the quick responses

      Hmmmm..got me thinking...would article marketing via article directories and/or squidoo lenses be a better choice for trying out a niche/product/merchant before committing further or is that me just being lazy?
      You are on the right track to test niches before deciding on a full roll out.

      I will usually test with direct linking then once I get my data I will roll out into a full site with blog and articles etc....
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      • Profile picture of the author SaSeoPete
        Originally Posted by James Schramko View Post

        You are on the right track to test niches before deciding on a full roll out.

        I will usually test with direct linking then once I get my data I will roll out into a full site roll out with articles etc....
        Hey James,

        When you say test, do you mean see which keywords get the most impressions so you know what people are searching for? Then write articles etc targeting those phrases?
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        • Profile picture of the author Mark Coverdale
          I register a domain name with the product and a future landing page in mind.
          I then use a redirect to test the sales page. If its worth it I then build a landing page for the product using the domain name I registered. If its not worth it I have wasted $7.95 for a domain.

          Obviously review pages are harder to do like this because if the domain has the word review in it then the customer is expecting a review of the product, not to be sent straight to the sales page.
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        • Profile picture of the author James Schramko
          Originally Posted by SaSeoPete View Post

          Hey James,

          When you say test, do you mean see which keywords get the most impressions so you know what people are searching for? Then write articles etc targeting those phrases?
          I am looking for sales and web data (I will direct link via my own domain and hosting for data purposes). As long as the display URL matches the destination you can do that. The broad keywords will give you search terms used or you can append a ? on the URL for tracking or have keyword per group with a tracking pixel or ID.
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          • Profile picture of the author Steve Steinitz
            Hi James,

            I feel that if I could understand your sentence, I'd really be on to something Could you please clarify?

            Thanks,

            Steve
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  • Profile picture of the author napoleonfirst
    Using a review site is the way to go with PPC. You can check out The Super Affliate Handbook also.
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  • Profile picture of the author DavidO
    I'm not convinced that starting with PPC is the best approach... unless you have money to burn, that is.

    PPC has the advantage of getting results quickly and it's a good way to test a niche. But there's definitely a learning curve and it's going to cost you. You can lose money real fast on Adwords. Sure, you can control your spend but you're not going to get a very good test with a low limit.

    The other problem is that it takes time and effort to learn. You might come to the wrong conclusion about a niche or product when the real problem is your ads or keywords.

    It doesn't take long to get results with article marketing and at least it's free. But just like a well-written Adword, your articles need to be good to get attention and to pre-sell.

    I would suggest learning PPC tactics with a bit of restraint (unless you've got a big budget) while also using free methods such as articles, classified ads, Yahoo Answers and all the rest. Don't just go one or the other.
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  • Profile picture of the author James Schramko
    Sorry Steve,

    What I am trying to say is this :

    When 'direct linking' - direct your traffic via your own domain and hosting and then back to the merchant.

    You still put the domain name of the merchant in the ad display line but put your own domain with a re-direct in the destination line.

    Doing this will allow you to track your traffic and hide your source
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  • Profile picture of the author Vijay M
    Unless you are coached or have read through the google adwords tutorials, do not venture into PPC. You'll be just throwing away money.

    Direct linking to a popular product/merchant will be expensive.You can instead redirect via a free blogspot blog to the merchant's LP.
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