It will be a high quality product with a lot of valuable info, so it isn't really something I want to just give away.
However, I'm having a hard time deciding how to go about promoting/releasing it. Guy's like Volk have a built-in customer base...he has a list, he has a well known blog, he has a reputation. This alone will sell his product for him.
I, on the other hand, have none of that. Therefore, I need to get the word out about my product. So, I've come up with a few scenarios that may/may not work:
A) Give away a few copies of the e-book in exchange for some testimonials; use them to build hype for the official release of the product.
B) Sell the e-book for a limited time at a reduced price...then bump it up to full price.
C) Make a condensed version and give it away using a squeeze page to built a list. Then try to sell the full version to the list and release it to the public.
I've never done this before and I want to do it right the first time. I know it will be rather difficult since I'm not a "guru" but hopefully the product speaks for itself.