How To Create One Of Those Awesome Looking Launch Blogs?

25 replies
Ok,

I've noticed alot of people doing this, having a launch blog where they drive pre-launch traffic to. but how to create a launch blog like that? Who to go to for design? What are the exact plugins etc required?

Regards
Mister Bryan
#awesome #blogs #create #launch
  • Profile picture of the author Istvan Horvath
    Nothing special. Most blogs are using simple free themes that are available on wordpress.org.

    Don't go overboard with plugins. There is no "must-have" plugin, except the spam protection.

    The rest is just a simple blog... which is the easiest part. Driving traffic - that's the art.
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  • Profile picture of the author CurtisN
    You don't need to do anything fancy. Just create a new directory at yoursite.com/blog or something like that. Then, you can talk to whoever designed your ecovers and minisite to do a custom blog theme to match.

    Alternatively, you could just find a simple and clean free theme to use. The main thing you want to happen on the launch blog is to get people talking, whether they're discussing things, asking things, or simply commenting (hopefully voicing their excitement).
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author Mister Bryan
    what is a good comments plug in to use?
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  • Profile picture of the author CurtisN
    Why do you need a plugin for comments? For spam, Akismet will work just fine.

    For a normal non-launch blog, you could use the CommentLuv plugin. I would be wary of using it for launch blogs though because they tend to divert attention away from your site sometimes.

    You can find CommentLuv here if you're interested:
    WordPress › CommentLuv WordPress Plugins
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author knowwow
    Launch blogs (like the one used in PLF 3.0 launch for instance) also have aweber integrated. It is not not-anything-special in that sense.

    It would require some custom WP work or the use of another platform like Drupal.
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    • Originally Posted by knowwow View Post

      Launch blogs (like the one used in PLF 3.0 launch for instance) also have aweber integrated. It is not not-anything-special in that sense.

      It would require some custom WP work or the use of another platform like Drupal.
      I'd stick to wordpress as it is really simple. Personally I found drupal to have a steep learning curve.
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      • Profile picture of the author Sean Fry
        Would it be a bad idea to use blogger for this purpose? Or are you better off using wordpress?

        Would using blogger give an "unprofessional" or "amateur" vibe?
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  • Profile picture of the author entry
    Originally Posted by Mister Bryan View Post

    Ok,

    I've noticed alot of people doing this, having a launch blog where they drive pre-launch traffic to. but how to create a launch blog like that? Who to go to for design? What are the exact plugins etc required?

    Regards
    Mister Bryan
    Can you give some examples of these launch blogs please.
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  • Profile picture of the author ecoverartist
    If you're new to Wordpress and would like a custom blog squeeze page set up, let me know - I make them all the time
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  • Profile picture of the author MichaelHiles
    Many of the top marketers are using Kajiji now. It's a template driven program.
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    • Profile picture of the author CurtisN
      Originally Posted by MichaelHiles View Post

      Many of the top marketers are using Kajiji now. It's a template driven program.
      You mean Kajabi? Kijiji is a classifieds site
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      Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author Ronnie Nijmeh
    Anyone know of a WordPress theme that's similar to Jeff Walker's Product Launch Formula 3.0 template? I know it's powered by Kajabi, but I'm sure someone has created a theme like it... I hope.

    Any ideas?
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    • Profile picture of the author WillR
      I'll give you a real HOT tip - and it's worked great for me. The launch 'blog' does NOT necessarily need to be a blog.

      I created a simple launch blog just using an HTML page with the disqus comment script running on it. To the visitors it looks like a blog but little do they know, it's just a standard HTML page with a comments script on it.

      It makes creating and editing the page a real synch as you don't have to deal with wordpress themes and all those complications. It also means the pages load much faster without all the added Wordpress code and plugins.
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      • Profile picture of the author WillR
        If that's not good enough for you and you still want to run an actual blog, I came across this Product Launch Wordpress theme the other day that will do EXACTLY what you are talking about:

        Product Launch Wordpress Theme | Cheap Internet Marketing Tools
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      • Profile picture of the author Ronnie Nijmeh
        Originally Posted by WillR View Post

        I'll give you a real HOT tip - and it's worked great for me. The launch 'blog' does NOT necessarily need to be a blog.

        I created a simple launch blog just using an HTML page with the disqus comment script running on it. To the visitors it looks like a blog but little do they know, it's just a standard HTML page with a comments script on it.
        Ah, brilliant! I was thinking of doing it as HTML, but since I wanted the comments, it steered me towards WP... I never thought of using disqus instead, great idea! Thanks
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        • Profile picture of the author jbsmith
          What makes these look so professional is high quality graphics!

          Especially the squeeze pages - the video skins are very professional, the opt-in boxes include "Action" graphics that are professionally done - such as red arrows or lightboxes, and the actual sales pages themselves often have very professional headers/product graphics as well as professionally designed logos.

          Here's a tip - get yourself a professionally designed, personalized logo for your company - this gives you a very professional appearance making your business look substantial and serious. Look closely, all of the big names have their own company logo's now.

          Jeff
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          • Profile picture of the author WillR
            Jeff,

            That doesn't apply to every market. A lot of times you want to just come across as someone in their same shoes who has just happened to stumble across a solution that will help them with their problem. For this style of marketing flashy websites and logos are going to portray the wrong image.

            That is why the recent style of squeeze page you have seen around (just a white page with headline and bullets, then an arrow and option box) work so well. The moment you have all the logos and flashy websites you are screaming "I'm a business... I'm am here to make money." Not ALWAYS a good idea.
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          • Originally Posted by jbsmith View Post

            Here's a tip - get yourself a professionally designed, personalized logo for your company - this gives you a very professional appearance making your business look substantial and serious. Look closely, all of the big names have their own company logo's now.
            Jeff
            I am sorry but this may be the worst piece of advice someone would ever give to a person who's starting out.

            Spending time and money creating a "professionally designed" logo to make "your business look substantial and serious" is a serious WASTE of time and money.

            The first and foremost priority of anyone starting a new business should be making their FIRST SALE.
            Anything that steal's the entrepreneur's attention away from marketing is actually dangerous to one's business sucess.

            I would seriously advise someone who's short on budget to read Michael Masterson's "Ready, Fire, Aim" book.

            Regarding the comments on the recent IM product launches from the usual suspects - these guys have been selling TENS OF MILLIONS of dollars worth of product before Kajabi was created and everyone switched to fancy graphics.

            Which does not mean that "fancy graphics" don't work anymore.
            It just means that you should make your millions first... and get fancy afterwards, when you're "famous" enough that the fancy graphics won't hurt your sales that much anymore.

            As Mike Koenigs once said to me at the first PFL event,
            "Make money before you spend it".

            Sebastien
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  • Profile picture of the author Lex87
    "Awesome looking" doesn't have to include a great logo or image work, but it sure would be hard to do omitting those options.

    If a site is really new or has a variety of clean/fresh professional templates you could do a launch and 80% of the traffic might be impressed not knowing how little work went in, but that seems more lucky than I get in a given day?
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  • Profile picture of the author jbsmith
    Will - you are putting words in my mouth man...flashy is not a word I used once - professional is a word I used many times.

    Logo's are not "flashy" - they are typically subtle and professional.

    My point being that these crappy headline only squeeze pages are quickly going away - watch the latest round of professional launches - I've been involved with most of them lately - they do contain logo's, professional graphics, professional video skins - these are not the pages of yesteryear...

    Jeff
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  • Profile picture of the author ecoverartist
    I wholeheartedly second what Jeff said! Graphics are everything though - having solid, convincing copy also makes a huge difference. Just look at how much Frank Kern sold with a plain white site and a red headline!
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  • If the 10 or so last guru launches are proof of anything, it is that you don't need to visually stand out from the others - since it was all templated.

    And, yes, I did try the "fancy graphics" route - turns out, "ugly" landing page with no header graphics, no beautiful background, no photos, have systematically outperformed the "slick" landing pages in my tests.


    This comes from testing on some heavily trafficked websites (paid traffic, at that).

    On top of that, tweaking graphics, colors, and fonts, has proven in my tests, to be utterly unefficient compared to tweaking the offer.

    A new business owner will make much better use of his time, trying to figure out the best offer, than trying to get the graphics right.
    Customers don't care about buying from "a reputable business". They would better buy from a trustworthy person.

    One simple question : would you mind sharing any legendary direct marketing package that uses a logo as their sales tool ?
    From any period of time ranging from Robert Collier to Caples, Hopkins, or even Frank Kern - may you please quote just one "homerun", logo-powered promotion ?

    Sebastien

    P.S : Logos are not "inexpensive" investments in my book, unless you go the cheap route and buy from a Philipino elance guy some $99 logo he just sold last week to 10 other people.
    The last time I had a logo designed, it cost me about $1,200 just to get the drafts.
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