6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

How to tell if you have a good keyword phrase? Here are the numbers...

by ation
5 replies
A bit confused about this.. hoping someone can provide me with some insight.

The phrase I'm researching now when typed into google delivers first page results of amazon, hsn, youtube etc. with 30,000,000 search results.

The phrase when locked in ("<keyword phrase>") on a google search only delivers 5 results.

The phrase when put into Google's Keyword tool displays 14,800 global searches with about 30% competition.

Traffic Travis reports back a "relatively easy" with 80,000,000 google searches and almost 200,000,000 yahoo searches.

So how exactly does this work? I assume because the exact match of this particular set of keywords is a complete dull so Google just brings in the big dogs like amazon and youtube because there isn't really anything else out there.

But then is this keyword really getting almost 15,000 searches? If I target this specific keyword will it (by relevance alone in targetting this specific group of words) transcend the big names currently on the front page?
#good #keyword #numbers #phrase
  • Profile picture of the author thebarksmeow
    How many searches in google keyword tool on exact? It seems like you're searching with the broad setting. Also, checking your keyword in quotes in google doesn't really mean anything.
    Signature

    {{ DiscussionBoard.errors[2230164].message }}
  • Profile picture of the author dollar cashflow
    keyword research goes beyond what evryone think about,let me help you out here,google- allinanchor:yr keyword into google it will give you yr competitor stats then google the keyword itself in google as well to know if you can go ahead with it,hopes this helps.........................
    {{ DiscussionBoard.errors[2230685].message }}
  • Profile picture of the author GregGarrison
    I would put the phrase through Google's keyword tool with the exact feature chosen to be sure how many exact searches there actually are.
    {{ DiscussionBoard.errors[2230709].message }}
  • Profile picture of the author m100k
    The best way to tell if it is a keyword you are choosing is a good keyword phrase is to run it through adwords to a generic landing page with content with keywords in it. You can stop it right around 12 - 24 hours so that you can get some real live data on the keyword you chose.
    {{ DiscussionBoard.errors[2237420].message }}
    • Profile picture of the author schabotte
      Keyword phrases and counts are really dependent on what you want to accomplish.

      For instance, if you just want traffic to come to your website, targeting a keyword phrase with lots of traffic and getting on the first page of google will do that for you.

      But if the traffic doesn't perform the actions you are looking for, the results can be quite disappointing.

      So a big part of picking keywords to target is knowing the action you want based on the keyword.

      And even then, you need to test to be sure you are getting the action you expect. And if you are not, you need to figure out why.

      Did you make an error in choosing the keyword?

      Is there evidence that this keyword should result in a specific action (perhaps based on seeing competitors spending money on this keyword long term and getting the same action you wish.) If so, testing your landing page could be what is needed.

      The point is, keyword selection is really a lot about testing the results to be sure they work for you.

      This gets into the bit that I'm sure you read about concerning browse keywords vs buy keywords.
      {{ DiscussionBoard.errors[2237433].message }}

Trending Topics