When I started creating products my process looked like this: (simplified of course)
1. Brainstorm a product idea (with research)
2. Begin Creating the Product
3. Once the Product was created I search for a product name and a domain that was available
4. Find one and Create a squeeze or sales page
Life was much harder then.. One day while searching for names for product I recently created, the domaineers were ticking off (no offense). They have everything I said to myself.
How many of you have had this same experience? There is a domain name that is perfect for what you have, but its a no go.
So I thought to myself what if I reversed this process. LIGHT BULB!!
How about I choose a name I like first and then build a product around that.
So I changed my process and did a little testing and it looked something like this.
1. Find a domain name I like that fits within in my niche (with research into whats popular)
2. Brainstorm an idea around the domain name
3. Create the Product
4. Set up the squeeze of sales page
I have to tell you this was something that cut my stress levels, product creation time, and overall just made things as simple as pie compared to the other process.
Working backwards sometimes moves you forward a lot quicker. It even makes the creatvity process flow smoother. All in all it is just easier. It gives you a focal point to work from instead of having to create from a blank piece of paper.
I will be launching the exact step by step process in a WSO soon for free so that you can see exactly how a use the method to take the frustration, guessing, and brain farts out of product creation.
For now I thought I would share something I find very valuable.
Important Key: I want to add a little more information because a few posters have made great points about keyword research. I funnel my search engine traffic through blogs (where the focus is indeed on keyword research) to the actual sales or squeeze page so focusing on keywords in the actual domain name are not as important to me when using this method.