A Tactic I Have Been Using For Product Creation To Say The Least Is Extraordinarily Effective

17 replies
Here's the lowdown!

When I started creating products my process looked like this: (simplified of course)

1. Brainstorm a product idea (with research)
2. Begin Creating the Product
3. Once the Product was created I search for a product name and a domain that was available
4. Find one and Create a squeeze or sales page

Life was much harder then.. One day while searching for names for product I recently created, the domaineers were ticking off (no offense). They have everything I said to myself.

How many of you have had this same experience? There is a domain name that is perfect for what you have, but its a no go.

So I thought to myself what if I reversed this process. LIGHT BULB!!

How about I choose a name I like first and then build a product around that.

So I changed my process and did a little testing and it looked something like this.

1. Find a domain name I like that fits within in my niche (with research into whats popular)
2. Brainstorm an idea around the domain name
3. Create the Product
4. Set up the squeeze of sales page

I have to tell you this was something that cut my stress levels, product creation time, and overall just made things as simple as pie compared to the other process.

Working backwards sometimes moves you forward a lot quicker. It even makes the creatvity process flow smoother. All in all it is just easier. It gives you a focal point to work from instead of having to create from a blank piece of paper.

I will be launching the exact step by step process in a WSO soon for free so that you can see exactly how a use the method to take the frustration, guessing, and brain farts out of product creation.

For now I thought I would share something I find very valuable.

Enjoy!!

Important Key: I want to add a little more information because a few posters have made great points about keyword research. I funnel my search engine traffic through blogs (where the focus is indeed on keyword research) to the actual sales or squeeze page so focusing on keywords in the actual domain name are not as important to me when using this method.
#creation #effective #extraordinarily #product #tactic
  • Profile picture of the author indexphp
    thats pretty cool.

    I would suggest looking at the MARKET first, then tailoring a product based on what the market wants and needs.

    Instead of displaying a one-time offer on your thank you page, survey your prospects for awhile and get real feedback. Then you can answer their objections
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  • Profile picture of the author actionplanbiz
    Market Research 1st makes things a whole lot easier. if you make that your last step your going in blind
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    • Profile picture of the author David McAnulty
      Originally Posted by actionplanbiz View Post

      Market Research 1st makes things a whole lot easier. if you make that your last step your going in blind
      I couldn't agree with you more. Research is definitely involved in the process before choosing the domain name.

      To give everyone a hint it is "Title Trend" Research on popular affiliate sites to see what titles are the most popular and drawing the highest conversion in terms of affiliates. I don't want to give it all away until the WSO comes out.
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      David

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  • Profile picture of the author roger123
    Thanks for sharing your experience David. You definitely have a good strategy that will help many struggling IM'ers. But I'd like to add to that something which I feel is very important - and that is selecting the niche. You have to first find a niche for which there is a demand and the demand is not met by existing products. If you do not carry out this exercise, your product launch may not be as successful as you hope it to be.
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    • Profile picture of the author David McAnulty
      Originally Posted by roger123 View Post

      Thanks for sharing your experience David. You definitely have a good strategy that will help many struggling IM'ers. But I'd like to add to that something which I feel is very important - and that is selecting the niche. You have to first find a niche for which there is a demand and the demand is not met by existing products. If you do not carry out this exercise, your product launch may not be as successful as you hope it to be.

      I do agree you have to find a niche where there is demand, but you should not have to look very far before you uncover oodles of them. Let me prove it:

      Heres a list of niches that you can use. Its small compared to what out there:

      acne medication
      adult
      adult toys
      advertising
      amazon
      audio books
      auto loan
      automotive
      baby shower
      beauty products
      bill consolidation loan
      broadband phone
      business finance
      business opportunity
      car insurance
      car rental
      casino
      cell phone
      ceramics
      chess
      chocolate
      cigarette
      classic car
      computer hardware
      credit card
      cruises
      dating
      debt consolidation
      debt management
      dental
      discover card
      domain Registration
      dropshipping
      dvd rental
      ebay
      ebook
      ecommerce
      educational software
      ezine
      fantasy sports
      fast cash loan
      finance and investment leads
      fitness
      flowers
      forex
      garden plant
      gift basket
      gifts
      golf
      gospel music
      health fitness
      hemp
      home depot
      home safety tip
      home security
      home theater
      horses
      hosting reseller
      hotel
      infidelity test kits
      insurance
      internet marketing
      jogging
      karaoke
      life experience degree
      low fat recipes
      magazine subscriptions
      prepaid credit card
      maternity
      medicine alternative
      merchant account
      modern furniture
      mortgage
      motorcycle
      movie tickets
      MLM
      muscle and fitness
      music
      nail care
      new age
      office supplies
      online bill pay
      online casino
      smokeless cigarettes
      online games
      online pharmacy
      paintball equipment
      pay per click
      pet friendly
      phone card
      photo developing
      poker
      pottery
      projector
      psychic
      real estate
      relaxation
      ringtones
      satellite tv
      shopping cart
      skincare
      software
      specialty music
      mobile phone service
      textbooks
      travel
      travel insurance
      watches
      web design
      web site promotion
      wedding
      weight loss
      wine
      yoga

      This statement "You have to first find a niche for which there is a demand and the demand is not met by existing products" As far as having to find a niche where a demand has not been met. I would have to disagree with you there. Competition in the market pace is what drives business. There is not a sole out there that is meeting 100% demand for specific niche. There is always the opportunity to introduce, new, innovative, and valuable products that will allow you to capture a share of that wallet.
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      David

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  • Profile picture of the author Ty Neal
    Sweet my friend I like it, I tend to do market research first for the right keywords but you definitely have a good strategy my friend,
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  • Profile picture of the author bm120
    I like this idea a lot, combines well with Domain Digger
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  • Profile picture of the author JimmyS
    Great Post...... Thank you for sharing that.....
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  • Profile picture of the author CDarklock
    Originally Posted by David McAnulty View Post

    So I changed my process and did a little testing and it looked something like this.

    1. Find a domain name I like that fits within in my niche (with research into whats popular)
    2. Brainstorm an idea around the domain name
    3. Create the Product
    4. Set up the squeeze of sales page
    I've developed my own variant of this process.

    1a. Get blackout drunk and pass out
    1b. Wake up and discover you've registered a domain name

    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author JayXtreme
      Originally Posted by CDarklock View Post

      1a. Get blackout drunk and pass out
      1b. Wake up and discover you've registered a domain name

      Years ago.. a very similar process was responsible for some of the weirdest niches I've ever entered...lolz
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      Bare Murkage.........

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    • Profile picture of the author Mark Riddle
      Originally Posted by CDarklock View Post

      I've developed my own variant of this process.

      1a. Get blackout drunk and pass out
      1b. Wake up and discover you've registered a domain name

      is 1c. check to see if you created a blog on the topic prior to passing out :rolleyes:

      Mark Riddle
      Signature
      Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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      • Profile picture of the author CDarklock
        Originally Posted by Mark Riddle View Post

        is 1c. check to see if you created a blog on the topic prior to passing out :rolleyes:
        Of course not. I'm putting a sales page up front anyway, and besides, I don't need to preserve brillant posts like "wW nitttles runkanarlme" anyway.
        Signature
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Matt Bard
      Originally Posted by CDarklock View Post

      1a. Get blackout drunk and pass out
      1b. Wake up and discover you've registered a domain name
      I wish I had that excuse for some of my domains

      But back to the OP, thanks for another way to come up with ideas.

      Years ago we had a thread here that discussed writing the sales page first before you write the product.

      Write a sales page with plenty of killer benefits and a big time promise, then use that to help you develop a product that would live up the promise on your sales page.
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    • Profile picture of the author Damien Roche
      Originally Posted by CDarklock View Post

      I've developed my own variant of this process.

      1a. Get blackout drunk and pass out
      1b. Wake up and discover you've registered a domain name

      LOL

      To OP: I always do research and domain checks at the same time. Sometimes the niche might not be good but I find a highly targeted domain which [somehow] hasn't been registered yet.

      Then I work on development.

      Of course, I have 100 unfinished products so don't listen to me on this score. haha
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      >> Seasoned Web Developer (CSS, JavaScript, PHP, Ruby) <<
      Available for Fixed Fee Projects and Hourly ($40/hr)
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    • Profile picture of the author David McAnulty
      Originally Posted by CDarklock View Post

      I've developed my own variant of this process.

      1a. Get blackout drunk and pass out
      1b. Wake up and discover you've registered a domain name

      or even better 4 or 5 domain names that look like this:

      instinkashandtrafik4u
      bluprantfore$onlyne
      nitchmarktingforpoodleshaving
      etc
      etc
      Signature

      David

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  • Profile picture of the author CDarklock
    I smell a WSO: "Niche Marketing On Dope"

    No, wait, that's not what I smell.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Matt Bard
      Originally Posted by CDarklock View Post

      No, wait, that's not what I smell.
      How far are you from Tacoma?
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