You're ability to relate to the customer by comparison!
I have found (And this is no secret really) that whatever you're sending public traffic to can see much better results by playing on the customers thought that you are just like them!
I highly suggest doing a review page like so many have, why are there so many? Cause they work!
Take multiple products from clickbank, talk about the negatives and positives of the product, make one product blatantly a little bit better than the others (probably the one you know or think will convert the best)
and dont forget people love little gimmicks, give your page a little title like internetmarketingJanitor.com and I give "Stereotypical over hyped IM product" 4 out of 5 mop buckets hahaha 8-)
Another suggestion is OMG use a link cloaker! After all this "im just trying to help people find the right products" talk, and the see that hop=sffg543 in the URL many people will know somethings up! (not all but plenty to be worth looking into a link cloaker)
Well I hope this helps!! If anyone has any specific questions be sure to PM me and ill answer the best I can