Could you pass the marshmallow test....
If the child choose to eat it straight away then that was it they just got that marshmallow. Now if they waited they got two marshmallows.......
(long pause as a thousand cogs started turning)
The conclusion to this is a child who eats the marshmallow right away lives in the moment, lacks patience and discipline. However a child who waits shows discipline, patience and awareness of present and future.
So how does a marshmallow apply to IM's?
Lets change the marshmallow to a product it could be an e book, graphics, software or a website. Now here are you two choices.
1. launch the product right away.
2. wait and plan, test, research and then launch.
So what is the reward Money....
Option 1 may give you an instant result, but Option 2 will give you results long after option 1 has faded away.
Moral of the story " when eating marshmallows follow the 5 p's "
Prior.
Planning.
Prevents.
Poor.
Performance....
This is a common reason why most people fail in internet marketing they rush in. We all have fallen for this at some point usually when we first started.
Thanks all for reading,
Geoff
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Carol
Non-Techie Online Marketing Specialist