Making Money ... Selling a food recipe?

by mun
49 replies
So, I was about to fall asleep yesterday night when an idea crash landed on my mind, I was totally caught off guard by it... no .. seriously.. im still lost as to what to do with the idea.

Basically theres a food recipe which is made at my house, and after searching the internet for it, I just cant seem to find it, there is not 1 result of it on google nor on yahoo . Totally no trace.. as far as I can see anyway.


I've been thinking of how I could make use of this. So far I've only come up with a "write up the recipe, make it look nice,and sell it!". But I'de like your views and oppinions in this.

Since I feel that there may not be many people who would part with their change for a single unknown recipe.

Any ideas?
#food #makibg #money #recipe #selling
  • Profile picture of the author Bill Farnham
    Ron Douglas and Willie Crawford both had massive success in the food niche (market, actually). If I were you I would do some research on those two Warriors and look for clues as to how they were able to capitalize in that market.

    Just some food for thought...

    ~Bill
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    • Profile picture of the author mun
      Thank you for the pointer, I will definatelly dig through all the information I can find for clues and tips.

      Hopefully I'm stepping on a gold mine
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      • Profile picture of the author yesacpow
        the thing to note, is: who would be interested in your recipe? Once you can find them you will know how to present it. At the same time one recipe doesn't sound too convincing to me to sell...

        I know of people buying a recipe book with tons os recipe but 1?

        Maybe you could give it away for free and build a huge list and then market other products to them. Just saying!
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  • Profile picture of the author Damien Roche
    I agree with yesacpow, a single recipe isn't exactly that enticing.

    What I would do is produce a series of recipes based around a certain theme. Could be seasonal like Halloween Recipes or Summer Recipes, Barbeque Recipes etc etc or __enter food here__ Recipes. Jazz the title up and you have a far more enticing offer.

    Just my two pennies.
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    • Profile picture of the author mun
      Points Taken, I had a feeling not many would be interested in a single recipe. As for who would actually want such a recipe? I suppose I'll have to find a group of people to target. I was just generally assuming that If you like to cook, then yes you are a potential customer.

      Putting recipes together would take a little bit of work , which ofcourse is not really a problem, however alot of such recipes are available for free on the Internet.

      I do like the idea to use it as an incentive to grow a nice list, i think only juicy content will get me those email sign ups.

      Your input is definatelly being taken on, just making notes as I go along.
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  • Sounds like it could be a spinner to me.

    My first thought was that by going down the food route, is that you could potentially be cutting out parts of a market, simply because people can be really picky with food? e.g. Fish - know what I mean? Maybe I'm just rambling....lol
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    • Profile picture of the author mun
      I was also thinking that, there will be alot of people who may not like ingredients, or like to try the ingredients.

      However it is such that the ingredients can be changed to the person's liking, only the base incredients cannot be altered.

      I was thinking of adding several variations on this recipe for those who may be picky with certain ingredients.

      We humans are too fussy :p
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  • Profile picture of the author gjabiz
    Glenn Osborn is an established marketer and he uses a unique way to give away recipes. Here is a thread all about it,
    How to Use a Recipe

    I have also given away recipes and have SOLD them, but they have to be very unique and targeted toward a specific niche. For example, I have recipes for Mug Cakes, sugar free and made in microwave in 2 minutes for Diabetics.

    Good luck with your recipe.

    gjabiz


    [quote=mun;2239916]So, I was about to fall asleep yesterday night when an idea crash landed on my mind, I was totally caught off guard by it... no .. seriously.. im still lost as to what to do with the idea.
    [url=
    Basically theres a food recipe which is made at my house, and after searching the internet for it, I just cant seem to find it, there is not 1 result of it on google nor on yahoo . Totally no trace.. as far as I can see anyway.


    I've been thinking of how I could make use of this. So far I've only come up with a "write up the recipe, make it look nice,and sell it!". But I'de like your views and oppinions in this.

    Since I feel that there may not be many people who would part with their change for a single unknown recipe.

    Any ideas?[/quote]
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    • Profile picture of the author mun
      Ah! what caught my attention in all of that was the "for diabetics" part. I really have to find, and properly present this recipe to the right audience or I might as well be talking to a wall.

      Also thank you for the link, just breifly looked at it and I'm already getting more ideas.

      However first things first, identifying the market.
      I am thinking of targetting a few different groups at the same time, or should I approach groups 1 at a time?
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      • Profile picture of the author gjabiz
        Originally Posted by mun View Post



        However first things first, identifying the market.
        I am thinking of targetting a few different groups at the same time, or should I approach groups 1 at a time?
        Do both. Why not? What I did was "segment" the same recipe, what works for Diabetics, is also a good recipe for some of the Low/No carbohydrate diets, or for people with diverticulosis, IBS, or "gluten" free types...just a slight variation in the recipe and you can make ONE recipe work across several tight niches.

        One great niche, for me, is the "catering" or recipes for 100 people or more. What I MIGHT advise you to do, is to sit down and create 10 different subject headings as if you were going to send an email, or 10 headlines for the recipe.

        The 2 minute sugar free delicious chocolate cake...

        type thing. Also, put a "regional" spin on it, my Cup Cakes could be Southern by simply adding peaches or pecans, see?

        gjabiz
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        • Profile picture of the author mun
          I see your point:

          Add spices for a more asian feel
          Add fruits for a more topical feel
          In essence creating the correct mixture for each group.

          I never though about the Catering niche, it is definately worth a look, I assume its basically supersizing the recipe to cater for parties and other gatherings.
          Will make a note, and get onto researching it.

          Now what I was thinking is to have a domain name with recipes as separate pages like:
          www.dish.com/recipename1
          www.dish.com/recipename2
          etc.

          I have also looked into having subdomains like:

          www.recipe1.dish.com
          www.recipe2.dish.com

          Both styles look appealing to me, but I will ask before taking a step in this area as having severeal different.com names would work out more expensive I assume.

          Some incredible information so far, my planning is moving along, a little slow, but I want to get it right. :rolleyes:
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          • Profile picture of the author deliverer
            That is good for you as you are going into what you love doing. Most IMs go into a niche with nothing to show and have to bite their nails to make it. This frustrates alot. congratulations for zeroing in your talent/hobby.
            With the domain and sub-domains, it is good if you can use domains as much as they sound expensive. You will appreciate it when you start article marketing for your product. Some article - let me put it straight; main article directories might reject your article when they realize that you are sending your visitor/readers to sub-domains.

            God luck in all and let us know what happens.
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          • Profile picture of the author howinfo
            Originally Posted by mun View Post


            Now what I was thinking is to have a domain name with recipes as separate pages like:
            www.dish.com/recipename1
            www.dish.com/recipename2
            etc.
            Dish.com and all the other extensions are unfortunately all taken.
            There is a site in UK MyDish.co.uk and they are doing really well and they stared not very long ago.

            I have a have a domain name for recipe site, waiting to be developed, it is called FoodHow.com
            Will sell it for a right offer.
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            • Profile picture of the author Dan C. Rinnert
              Originally Posted by howinfo View Post

              Dish.com and all the other extensions are unfortunately all taken.
              There is a site in UK MyDish.co.uk and they are doing really well and they stared not very long ago.
              I think he meant the name of the dish as a dot com and not literally dish.com.
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              • Profile picture of the author mun
                High, yes I used dish.com as an example

                Also I like the website you suggested, they seem to have alot of variety and the website looks alot like something that woud be created in wordpress.

                The website has an appealing theme in relation to the way the content looks and is placed on the page itself.
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  • Profile picture of the author bhopkins
    Have to researched as to whether others are actually interested in or searching for this particular recipe or similar ones? Might want to crank up your favorite keyword research tools and get a feel for the size of the market. That is always my first step for any niche I may decide to go into.
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  • Profile picture of the author Pauline60
    There may be a load of recipe books already available but there are also zillions of food enthusiasts constantly looking for something different, something unique.

    I think that if you market this the right way it could be a real winner. Could you tie it in with extra stuff like family traditions about this dish, how it has evolved from one generation to the next and so on, people love that sort of thing.
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    • Profile picture of the author mun
      Thank you Bhopkins, I will be starting to do keyword reserach pretty soon. Don't really want to be fishing in a desert

      Pauline, I think that the dish has a good cultural/regional connection with the place where it originates. I also think that it very adaptable to many different regions and styles of cooking.

      This may be one of its strongest points. Thank you for your advice.
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  • Profile picture of the author jbolte1976
    Speaking of selling just one recipe. I've been snooping around at Click Bank and ran across a sales page selling one... that's right just one barbecue recipe. I see it has been selling and to be honest, I like cooking and the sales page made me really curious, how can a single barbecue recipe be selling for $14.95!! must be good, right?

    A good sales page might be what it takes to sell your single recipe.

    JB
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    • Profile picture of the author mun
      A single recipe for $14.95? That must be quite a good sales page indeed. Mind directing me to it? I may learn a thing or 2 from reading it I will look through clickbank for more recipe sellers
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      • Profile picture of the author jbolte1976
        Originally Posted by mun View Post

        A single recipe for $14.95? That must be quite a good sales page indeed. Mind directing me to it? I may learn a thing or 2 from reading it I will look through clickbank for more recipe sellers
        Yep, here you go... #1# Top Secret BBQ Sauce Recipe

        You might be on to something, good luck.

        JB
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by jbolte1976 View Post

          Has anyone else noticed anything odd about this site?
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          • Profile picture of the author mun
            Im trying to find the abnormality in the site.. but i can't see it.. probably my inexperience at spotting these things.

            As for making it into an eBook, Im hoping to make it as interesting and unsusual as possible so it will stand out.

            I will keep you all posted, I just gota persuade my mum to hand over her recipe book that she's hand written and has had with her for around 20 years (at least).

            Also I have been thinking, the recipes that are found for free around the Internet and in magazines etc, somehow seem very.. commercialised, I'm not sure how to explain it but its like, thousands of people will read the same thing and follow the same instruction and create the same dish.
            I just don't know would take things a step further and add their individual touches to the such recipes and make it a lil different.

            The fun in experimenting might be dissappearing from kitchens around the world.
            Just a thought

            mun
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            • Profile picture of the author Dan C. Rinnert
              Well, when clicking that link, look at the initial URL versus the URL you end up on. And then click the Clickbank URL as if you were going to try to buy it. I thought others would have noticed it. I'm thinking it can't just be me because it happens on other computers/browsers/systems too.
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            • Profile picture of the author Dan C. Rinnert
              Originally Posted by mun View Post

              Also I have been thinking, the recipes that are found for free around the Internet and in magazines etc, somehow seem very.. commercialised, I'm not sure how to explain it but its like, thousands of people will read the same thing and follow the same instruction and create the same dish.
              I just don't know would take things a step further and add their individual touches to the such recipes and make it a lil different.
              I think Adam Kenzington has the right idea. If you can build a story around it, you've got something. If you don't have a true story, go a fictional route. If you want to show different variations, as you mentioned in an earlier post, have your character going through different adventures and making different versions of the dish. It's not just a recipe; it's an adventure!
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by mun View Post

      I had a feeling not many would be interested in a single recipe.
      That's not necessarily true. I love chili. If I came across a recipe billed as the The World's Best Chili, I'd be inclined to read about it, and if the copy was convincing, I'd have to buy it if the price was reasonable.

      I doubt I'm alone in that regard.

      On the other hand, if there are no search results for your recipe, maybe there is no demand for it. It's generally easier to sell a product in demand than to create demand where it doesn't exist. You may have the world's best cow hoof stew recipe, but I don't think many people are going to buy it.

      On the other hand, just take a chance. If you win, you win! If you lose, you only lose the cost of a domain name and a little hosting, plus some time. Entrepreneurs take calculated risks. If you're afraid to lose, it's not likely you'll ever win big.
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      • Profile picture of the author Bill Farnham
        One other twist that can be added to the mix is if at least one, preferably more of the ingredients are not simply off-the-shelf commodity ingredients that are easy to locate.

        If there are 'special' ingredients such as spices, or spice combos (curry, as an example), or other non-perishables you can create an additional profit center off those ingredients.

        The way that would work is your recipe is bundled with those 'secret' ingredients that make the dish so special and sold as the 'product'.

        (Btw, I happen to sell hundreds of items online that store in your pantry and buying them and shipping them is easy-peasy, so don't think for one moment that part is complicated.)

        You could even take it one step further and private label those ingredients (my brother does this) and create your own ever growing brand (just add new items over time).

        ~Bill
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      • Profile picture of the author mun
        Thanks for the input Dennis, what I need to figure is why there are no results showing up. I have been thinking quite hard and I feel that rather than there being no demand, I think it may actually a matter of awareness.

        I think that the recipe may just not be very well known, as a result people simply may not know that it exists.

        Just my thoughts on it.
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        • Profile picture of the author mun
          Hi Bill, you post has got me thinking very deeply now. I would say the basic for of this recipe, does not require any special ingredients, however the variaton of the recipe do and it is the variations which hold the most taste.

          Providing the actual ingredients with the recipe as part of the package, that is something quite new to me as I never considered selling the actual building blocks of the recipe.

          A great way to get more hands on with the business.
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    • Profile picture of the author OLOORE
      [QUOTE=jbolteSpeaking of [B]selling just one recipe[/B]. I've been snooping around at Click Bank and ran across a sales page selling one... that's right just one barbecue recipe. I see it has been selling and to be honest, I like cooking and the sales page made me really curious, how can a single barbecue recipe be selling for $14.95!! must be good, right?

      Tnx for this well informed departure from the usual reasoning.
      But for the fact that its been done, one would have continued to think
      in the box. Now you've shown us that there can be money from one
      recipe.
      You've made one thing more than clear- "don't just believe it, research it"
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    • Profile picture of the author jbolte1976
      Originally Posted by yukon View Post

      If you read that clickbank link above, it's not only for one single recipe, it's for over 100+ recipes for $14.95
      Yeah I noticed that after I spent more time reading it. I still say they do a great job of creating they hype around the one fantastic barbecue recipe.
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      • Profile picture of the author yukon
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        • Profile picture of the author WillR
          If there is no sign of this recipe anywhere then it is possible that it is because this dish is of no interest to people. But hey, why not give it a go...

          It's all in the way you market the recipe. Be creative and think outside the square. Although the food market is ultra competitive there is always room for those who take it on with a new twist.

          I remember seeing not so long ago someone who had put out a cook book that teaches you how to cook all your favorite foods from the fast food restaurants like Big Macs, KFC, etc etc. A simple idea but apparently he killed it!
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  • Profile picture of the author Adam Kenzington
    I have had this same idea in the back of my mind for a couple of years now. I think to sell it properly, you will need a good story. Stories sell. Give the buyer a reason to want it, and you can sell it.

    Case in point: My great grandmother had her secret recipe for a "Bread Pudding Custard" (more custard than bread...only 2 slices in the whole dish). She was known for his dish. Everyone loved it and wanted to know how it was made. She was invited to a social event in Washington, DC, and was asked to make this dish for the guests. In attendance that night was, then, Mrs. Colonel Dwight D. Eisenhower (soon to be First Lady of the United States). When she tasted the desert, she just had to have the recipe! She begged my great grandmother all night long to share it with her. Finally, Nana made her promise that if she would not share the recipe with anyone, other than her own daughters, she would be given the recipe.

    This treat became Dwight D. Eisenhower's favorite desert. When he returned from from Europe at the end of WWII, his first night home, he was served the Bread Pudding Custard. Once he became President, this dish was served in the White House to foreign dignitaries and heads of state. Other than Mrs. Eisenhower, Nana only shared the recipe with her immediate family. As I am alone in the world with no children of my own to pass this recipe along to, and I don't want the recipe to die with me, I have decided to share this rare treat with a very few select people. For only $5.00 this wonderful desert recipe can be yours. My only stipulation is that you keep it to yourself and share it with no one. It is now your "secret family recipe"....

    Do you think with a back-story like that, that the single recipe would sell? BTW, the story is true.

    My point is, if you can give the buyer a good story...a history, if you will, of your dish, they will buy it. At least I think so. What do you think?
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    • Profile picture of the author jbolte1976
      Originally Posted by Adam Kenzington View Post

      I have had this same idea in the back of my mind for a couple of years now. I think to sell it properly, you will need a good story. Stories sell. Give the buyer a reason to want it, and you can sell it.

      Case in point: My great grandmother had her secret recipe for a "Bread Pudding Custard" (more custard than bread...only 2 slices in the whole dish). She was known for his dish. Everyone loved it and wanted to know how it was made. She was invited to a social event in Washington, DC, and was asked to make this dish for the guests. In attendance that night was, then, Mrs. Colonel Dwight D. Eisenhower (soon to be First Lady of the United States). When she tasted the desert, she just had to have the recipe! She begged my great grandmother all night long to share it with her. Finally, Nana made her promise that if she would not share the recipe with anyone, other than her own daughters, she would be given the recipe.

      This treat became Dwight D. Eisenhower's favorite desert. When he returned from from Europe at the end of WWII, his first night home, he was served the Bread Pudding Custard. Once he became President, this dish was served in the White House to foreign dignitaries and heads of state. Other than Mrs. Eisenhower, Nana only shared the recipe with her immediate family. As I am alone in the world with no children of my own to pass this recipe along to, and I don't want the recipe to die with me, I have decided to share this rare treat with a very few select people. For only $5.00 this wonderful desert recipe can be yours. My only stipulation is that you keep it to yourself and share it with no one. It is now your "secret family recipe"....

      Do you think with a back-story like that, that the single recipe would sell? BTW, the story is true.

      My point is, if you can give the buyer a good story...a history, if you will, of your dish, they will buy it. At least I think so. What do you think?
      What's your pay pal email so I can send you the $5, then you can email me the recipe. Seriously. I'd love to make this and share the history / story behind it.

      JB
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  • Profile picture of the author hlsmith
    There's a lot of possibilities with something like that. First of all, make sure there's a market for what it is you're selling. Someone mentioned earlier about going to see how Willie Crawford created a successful business earlier - I highly advise that.

    Also, don't forget about licensing. If you have a specialty restaurant that falls in line with the recipe (i.e. - barbecue recipe licensing to a rib/barbecue place), you can look into that.

    Or, possibly look into a "how to create your own *blank* recipe" ebook...and you could teach how to add different ingredients to your recipe for different tastes, different textures, etc.

    There's a lot you can do with it...just think outside of the box.
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  • Profile picture of the author rickdearr
    Stories sell, compile a list of story/recipes... And go for it, could turn into a "real" book too.
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  • Profile picture of the author efnwayne
    I agree - Its all about how you market it. Not sure what your family recipe is but if its not on the internet is there anything related that gets traffic? Have you done any keyword research on related dishes like earlier in the thread example of barbeque sauce or even bread pudding.

    If there is related traffic and you can put a interesting spin with maybe some appetizing pics on it you might get some sales.

    I got to go now I'm getting hungry ;>)
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    • Profile picture of the author mun
      Lots of information there, Im starting to see that when it comes recipes, the actual recipe has to be nearly as good as the tasting the finished dish.

      I can see what kind of difference a good background story makes, so I guess my recipe needs to be wraped in layers of delicious stories and stuffed with layers of persuasive comments.

      I will have to get a hold of tool which tell me popularoty of keywords, I'm sure if Isearch a little around here I'll find a few good ones.
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      • Profile picture of the author kelsa
        Originally Posted by mun View Post

        Lots of information there, Im starting to see that when it comes recipes, the actual recipe has to be nearly as good as the tasting the finished dish.

        I can see what kind of difference a good background story makes, so I guess my recipe needs to be wraped in layers of delicious stories and stuffed with layers of persuasive comments.

        I will have to get a hold of tool which tell me popularoty of keywords, I'm sure if Isearch a little around here I'll find a few good ones.
        Hi

        This thread caught my attention as I was a chef in a previous life...also with a passion for writing. If you are at all interested to get a book together, you should invest in the writers handbook 2011 (thewritershandbook (dot) com) This is an invaluable guide/directory covering the contact details for publishers for any given niche. I've been compiling my cookery book for the last 3 years, since I came back to the uk after having my own restaurant business in Norway. My book has some great 'stories' to go with the recipes, all inspired by the actual working scenarios that created them in the first place, which I'm told is what's making it unique..won't go into too much detail. I too, am also looking to optimise the opportunity online of course, so good luck!!

        Hope this helps a little!
        Best
        Kassandra
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        • Profile picture of the author affhelper
          If you are planning on selling just the recipe it might just make you a few bucks. But if you add some videos to it, show people how you make it step by step. Add some different creative versions of the recipe for different occasions etc. and you might be able to make it go viral.
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  • Profile picture of the author gjabiz
    Interesting how a recipe thread has garnered so much good information. As someone who has bought and sold recipes for over two decades, I actually had ads running in the old world "circular pubs" offering to buy recipes, for up to 1,000.00 Why? Becuase I knew/know how to sell them.

    Several years ago I did well with a Hunza Bread recipe and variations. I think it is still being sold. All the information in the thread will help you...a good story, a targeted market, a good exchange that is, an easy way for your prospects to buy.

    Recipes can be valuable Intellectual Property in the right hands.

    You have some great guides here, so, get ORGANIZED, decide on a target market, think about how to reach them, and get cooking.

    gjabiz

    PS Here is a pic of the decade plus OLD Hotsheet which ran in the circs.

    I Buy Recipes Hotsheet
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    • Profile picture of the author airbusbarkley
      I would use the recipe as a springboard and sell other products with it. Williams-Sonoma uses this approach in their print ads. They give a recipe for Chili Lime Pork Loin with sides, show a picture, then sell all of the ingredients (minus the meat) and cooking utensils needed for the dish. I also like the idea of the video and cooking demonstration. That's why all of the food tv shows are so popular.

      Hmmm.....I just came up with some great ideas in this niche responding to this thread.

      Thanks and Good Luck.
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      Shawn
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      • Profile picture of the author mun
        I wouldn't mind supplying some of the ingredients, as mentioned earlier it may not be very hard to do, although I don't actually have alot of room in my house for extra stock.

        I could buy the ingredients as I go, however to make the trip everytime I seel say.... a pineapple, is going to cost me petrol -.-
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        See the glass half full or half empty? The way I see it you have the wrong size glass altogether!

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  • Profile picture of the author justcrowd2010
    I can say that you can keep your recipe for now because you might want to have some more recipes that would give you the edge.
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    • Profile picture of the author mun
      Hi , I have a few recipes, it's just a "few" just isn't enough I think. I would need a considerable amount of recipes I guess. I also think that If i be very creative with the way I do things I should get that edge that im looking for.


      I'm from a multimedia background so I'm not too bad at creating videos, which I was thinking of including.

      Have got a plan layout, but it requires alot of refining still.
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      See the glass half full or half empty? The way I see it you have the wrong size glass altogether!

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  • Profile picture of the author alexei_aus
    In the last 5 years I developed hundreds of ebook websites. I can tell you for sure that recipes definitely would not sell as an ebook. Tried, crashed and burned!
    If you find a way, please let me know.
    I personally think that there are too many free ones out there and all the cook books and recipes are in every women's magazine as well. Hard to compete with that
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  • Profile picture of the author Daniel Deegan
    How's this for an example of a single recipe making some guy money...(it is a niche recipe though)

    He sell's the recipe for $97.

    Link - Savory Veggie Stews
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