Making Money ... Selling a food recipe?

Ron Douglas and Willie Crawford both had massive success in the food niche (market, actually). If I were you I would do some research on those two Warriors and look for clues as to how they were able to capitalize in that market.

Just some food for thought...

~Bill

I agree with yesacpow, a single recipe isn't exactly that enticing.

What I would do is produce a series of recipes based around a certain theme. Could be seasonal like Halloween Recipes or Summer Recipes, Barbeque Recipes etc etc or __enter food here__ Recipes. Jazz the title up and you have a far more enticing offer.

Just my two pennies.

Sounds like it could be a spinner to me.

My first thought was that by going down the food route, is that you could potentially be cutting out parts of a market, simply because people can be really picky with food? e.g. Fish - know what I mean? Maybe I'm just rambling....lol

Glenn Osborn is an established marketer and he uses a unique way to give away recipes. Here is a thread all about it,
How to Use a Recipe

I have also given away recipes and have SOLD them, but they have to be very unique and targeted toward a specific niche. For example, I have recipes for Mug Cakes, sugar free and made in microwave in 2 minutes for Diabetics.

Good luck with your recipe.

gjabiz


[quote=mun;2239916]So, I was about to fall asleep yesterday night when an idea crash landed on my mind, I was totally caught off guard by it... no .. seriously.. im still lost as to what to do with the idea.
[url=
Basically theres a food recipe which is made at my house, and after searching the internet for it, I just cant seem to find it, there is not 1 result of it on google nor on yahoo . Totally no trace.. as far as I can see anyway.


I've been thinking of how I could make use of this. So far I've only come up with a "write up the recipe, make it look nice,and sell it!". But I'de like your views and oppinions in this.

Since I feel that there may not be many people who would part with their change for a single unknown recipe.

Any ideas?[/quote]

Have to researched as to whether others are actually interested in or searching for this particular recipe or similar ones? Might want to crank up your favorite keyword research tools and get a feel for the size of the market. That is always my first step for any niche I may decide to go into.

There may be a load of recipe books already available but there are also zillions of food enthusiasts constantly looking for something different, something unique.

I think that if you market this the right way it could be a real winner. Could you tie it in with extra stuff like family traditions about this dish, how it has evolved from one generation to the next and so on, people love that sort of thing.

Speaking of selling just one recipe. I've been snooping around at Click Bank and ran across a sales page selling one... that's right just one barbecue recipe. I see it has been selling and to be honest, I like cooking and the sales page made me really curious, how can a single barbecue recipe be selling for $14.95!! must be good, right?

A good sales page might be what it takes to sell your single recipe.

JB

I have had this same idea in the back of my mind for a couple of years now. I think to sell it properly, you will need a good story. Stories sell. Give the buyer a reason to want it, and you can sell it.

Case in point: My great grandmother had her secret recipe for a "Bread Pudding Custard" (more custard than bread...only 2 slices in the whole dish). She was known for his dish. Everyone loved it and wanted to know how it was made. She was invited to a social event in Washington, DC, and was asked to make this dish for the guests. In attendance that night was, then, Mrs. Colonel Dwight D. Eisenhower (soon to be First Lady of the United States). When she tasted the desert, she just had to have the recipe! She begged my great grandmother all night long to share it with her. Finally, Nana made her promise that if she would not share the recipe with anyone, other than her own daughters, she would be given the recipe.

This treat became Dwight D. Eisenhower's favorite desert. When he returned from from Europe at the end of WWII, his first night home, he was served the Bread Pudding Custard. Once he became President, this dish was served in the White House to foreign dignitaries and heads of state. Other than Mrs. Eisenhower, Nana only shared the recipe with her immediate family. As I am alone in the world with no children of my own to pass this recipe along to, and I don't want the recipe to die with me, I have decided to share this rare treat with a very few select people. For only $5.00 this wonderful desert recipe can be yours. My only stipulation is that you keep it to yourself and share it with no one. It is now your "secret family recipe"....

Do you think with a back-story like that, that the single recipe would sell? BTW, the story is true.

My point is, if you can give the buyer a good story...a history, if you will, of your dish, they will buy it. At least I think so. What do you think?

There's a lot of possibilities with something like that. First of all, make sure there's a market for what it is you're selling. Someone mentioned earlier about going to see how Willie Crawford created a successful business earlier - I highly advise that.

Also, don't forget about licensing. If you have a specialty restaurant that falls in line with the recipe (i.e. - barbecue recipe licensing to a rib/barbecue place), you can look into that.

Or, possibly look into a "how to create your own *blank* recipe" ebook...and you could teach how to add different ingredients to your recipe for different tastes, different textures, etc.

There's a lot you can do with it...just think outside of the box.

Stories sell, compile a list of story/recipes... And go for it, could turn into a "real" book too.

I agree - Its all about how you market it. Not sure what your family recipe is but if its not on the internet is there anything related that gets traffic? Have you done any keyword research on related dishes like earlier in the thread example of barbeque sauce or even bread pudding.

If there is related traffic and you can put a interesting spin with maybe some appetizing pics on it you might get some sales.

I got to go now I'm getting hungry ;>)

Interesting how a recipe thread has garnered so much good information. As someone who has bought and sold recipes for over two decades, I actually had ads running in the old world "circular pubs" offering to buy recipes, for up to 1,000.00 Why? Becuase I knew/know how to sell them.

Several years ago I did well with a Hunza Bread recipe and variations. I think it is still being sold. All the information in the thread will help you...a good story, a targeted market, a good exchange that is, an easy way for your prospects to buy.

Recipes can be valuable Intellectual Property in the right hands.

You have some great guides here, so, get ORGANIZED, decide on a target market, think about how to reach them, and get cooking.

gjabiz

PS Here is a pic of the decade plus OLD Hotsheet which ran in the circs.

I Buy Recipes Hotsheet

I can say that you can keep your recipe for now because you might want to have some more recipes that would give you the edge.

In the last 5 years I developed hundreds of ebook websites. I can tell you for sure that recipes definitely would not sell as an ebook. Tried, crashed and burned!
If you find a way, please let me know.
I personally think that there are too many free ones out there and all the cook books and recipes are in every women's magazine as well. Hard to compete with that

How's this for an example of a single recipe making some guy money...(it is a niche recipe though)

He sell's the recipe for $97.

Link - Savory Veggie Stews