Weekly Signup Percent for Newsletters?

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I was just curious what percent of unique visitors to a site tend to sign up for newsletters. Say if you put the signup sheets on a site with 10,000 uniques a day is there a range that would be expected to sign up? One percent? Less than that? More than that?

Are there web sites where you can sell ads for newsletters? Like an Adbrite type site only for newsletters instead of web sites?

Thanks in advance for any help.
#newsletters #percent #signup #weekly

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