What is the point of feedburner?

15 replies
I'm building a new Wordpress blog, and the method I'm following is telling me (just like every other tutorial) to set up a feedburner and swap out all my own domain feed URLs with the feedburner ones.

Now, I've never done this on any of the many Wordpress sites I've built, but EVERYONE seems to say to do this, but they aren't clear as to "why" other than "feedburner gives you more features".

Personally, I don't see any feature of feedburner that you can't get out of Wordpress itself with plugins. It seems that if you know how to do this (extend Wordpress with plugins) there's no compelling reason to not go with your own domain feed urls, right?

I know that for some folks, the big appeal is that people can subscribe to email updates of your feed, but I'm already using aweber, so I don't really need that functionality either.

Add to that, when you search around to try and answer this question online for yourself - "why feedburner?" - it seems that since Google bought them, the stats people purportedly use it for are often wrong, or fluctuate, or break altogether.

Anyone have a compelling reason to use feedburner based on actual experience and/or understanding of some feature or benefit I'm just not aware of?

Thanks in advance for answers!
#feedburner #point
  • Profile picture of the author mikeevee
    Same here. I always swap out feeds for Feedburner but only because others have recommended it.

    The two things I do really like are the “Socialise” function which automatically tweets all your posts, and the email subscriptions. I know other plugins can do these things but Feedburner is quick and easy to set up and I know it wont go wrong.
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  • Profile picture of the author bhopkins
    Personally I like the functionality for tracking items that you get with feedburner. Guess you could do the same thing with some plugins and watching google analytics, but I've just always used it.

    One thing that I can see as a big feature is you are effectively distributing the load on your server. In this world where speed of loading a website is an advantage then everything you can do will help. Of course if you only have few subscribers or not much traffic on your site it may not make much of a difference.
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    Bruce

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  • Profile picture of the author Quentin
    Except for the fact that google owns feedburner so that can't be bad for your site.

    Secondly it presents a nicer format for your subscribers to get your feed where they can subscribe by many reader or email.

    Provides nicer stats for your feeds.

    Makes your feeds compatible with mobiles and much more.

    Maybe you missed these features.

    Q
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    • Profile picture of the author Colin Theriot
      Originally Posted by Quentin View Post

      Except for the fact that google owns feedburner so that can't be bad for your site.
      Based on what? Google owns all kinds of stuff that doesn't do jack for your website.

      The general consensus is that Feedburner's service has become LESS reliable than it was before they were bought. Google doesn't treat the product with the same priority that it does with other services.

      That's just based on reading what I have from searching.

      Originally Posted by Quentin View Post

      Secondly it presents a nicer format for your subscribers to get your feed where they can subscribe by many reader or email.
      You can subscribe to a Wordpress feed with any reader as far as I know. Like I said, I don't want to even use the subscribe by email feature, because I already handle email subscriptions through the more powerful aweber. Maybe you missed where I said that.

      Originally Posted by Quentin View Post

      Provides nicer stats for your feeds.
      The stats are often breaking and inconsistent - I can also get feed stats with a Wordpress plugin.

      Originally Posted by Quentin View Post

      Makes your feeds compatible with mobiles and much more.
      Wordpress's default feed shouldn't cause any problems for mobiles, but if it did, you could cure it with a plugin, I'm sure.

      Originally Posted by Quentin View Post

      Maybe you missed these features.

      Q
      No, I didn't miss them. But you've basically verified that I don't really need it, because nothing you've mentioned here is impossible using my own domain URL for my feeds.

      Re Bruce: Your mention of distributing the load on my server is the only suggestion I've heard that made sense so far, but I have to think a feed is probably a very low server load (unless you've got a lot of plugins doing dynamic stuff to those files). I think you're right that it would take a lot of traffic to get to that point.

      And even then, you're distributing your load, but you're distributing it to a free service that's already not consistent, and that you have no stake or control over. I don't think that benefit is actually a real benefit when you take that into consideration.

      Now, I can see the benefit of sending your feed into feedburner for the sake of having an additional feed URL to promote to aggregators, MAYBE.

      But you have so many other feed options built into Wordpress like per-tag and per-category feeds that (afaik) you give up if you REPLACE your own feed URLs with the Feedburner ones.

      I'd much prefer my readers to subscribe to ME if I can, not a proxy. I think I've got my answer, so thanks folks! Anyone else think differently?
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  • Profile picture of the author MichaelHiles
    Integrating feed stats with analytics.
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    • Profile picture of the author Colin Theriot
      Originally Posted by MichaelHiles View Post

      Integrating feed stats with analytics.
      Can you give me a little more detail - that statement's not as self-explanatory as I would have hoped.

      I think I kind of get how that works. But part of what I do with my blogs is grab the RSS and re-publish elsewhere, which is handy for backlink building when the URLs are actually from my own domain.

      However, with Feeburner, they're all proxy URLs from Google, right? It needs to be for tracking to work, but those aren't really URLs that I want re-published, because I get no link juice for my domain, plus it's going to blow my analytics anyway, wouldn't it?

      Again, I could be misunderstanding, but I'm asking cause I don't know - I'd love to get more insight if this analytics integration is something you use yourself.
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      • Profile picture of the author MichaelHiles
        Originally Posted by Colin Theriot View Post

        Can you give me a little more detail - that statement's not as self-explanatory as I would have hoped.

        I think I kind of get how that works. But part of what I do with my blogs is grab the RSS and re-publish elsewhere, which is handy for backlink building when the URLs are actually from my own domain.

        However, with Feeburner, they're all proxy URLs from Google, right? It needs to be for tracking to work, but those aren't really URLs that I want re-published, because I get no link juice for my domain, plus it's going to blow my analytics anyway, wouldn't it?

        Again, I could be misunderstanding, but I'm asking cause I don't know - I'd love to get more insight if this analytics integration is something you use yourself.
        I don't really have any technical specifics a la Matt Cutts.

        I just know that there are specific, itemized stats from feedburner feed click throughs and views in Analytics. In the Feedburner stats, if someone re-publishes your feed items, it shows up as "uncommon use", so you can get some idea of traffic coming from other sites that use your syndicated content.
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  • Profile picture of the author Droopy Dawg
    One cool thing about Feedburner (besides the tracking that you can get) is that you can setup a form to get email addresses, and when you update your blog... feedburner will email everyone on your list of the update and send them to your website (clickable link).

    That I use alot.
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    • Profile picture of the author KenJ
      .Yeppp

      I never got feedburner either.

      Sometimes I go and check my feeds - I haven't a clue why. Or what to do with them!

      Fortunately it doesn't stop me making money

      Kenj
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  • Profile picture of the author Quentin
    Well Colin Just don't use it.

    Simple.

    Q
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    • Profile picture of the author kikolani
      The stats are a bit unreliable, but they as far as I know it is the only way to count RSS subscribers to your blog. Also, some people are more likely to sign up for an email subscription of your post feed and less likely to sign up for a general mailing list which is more associated with getting email offers for products and other information that someone might not be interested in. Not to say that is what yours is, but it is what a lot of people assume. If they are signing up for Feedburner, they know it is just going to be your blog posts.

      That being said, there is another service out on the horizon called FeedBlitz which is supposed to integrate mailing lists and email RSS subscribers. Seth Godin uses it on his blog, for example.

      I personally use Feedburner. It's simple, it's integrated with my Google account, and I can see who signs up for email subscriptions of my posts, unlike if someone just signs up under a feed reader.
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      • Profile picture of the author ballmdr
        I use to tracking my feed.
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  • Profile picture of the author CDarklock
    Because Feedburner serves the feeds using their bandwidth and not mine.

    That's all I need.
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  • Profile picture of the author Colin Theriot
    OK,

    So I do think the integration of feedburner with stats and analytics is cool, and though I don't believe RSS calls are a real burden on a server, I think it could be cool to just let that be handled on the feedburner side.

    However, I did still want access to my raw feed URLs for syndication in places that will be re-published, because I want my own domain URLs in the posts. (For Backlink juice - if the feedburner feeds are re-published, it distorts the Feedburner stats AND I get no benefit SEO-wise.)

    So using Feedburner and FDFeedburner plugin, you can re-direct your template's links to your feeds to the feedburner ones. But you can also tell it NOT to redirect the tag, search, or category feeds.

    And then I am using another plugin called Feed Wrangler to make a duplicate of my main feed that bypasses Feedburner as well.

    Though I haven't implemented it or tested it yet, I also found another plugin that allows you to create private, per-user feed URLs, which was meant to have your main feed be a summary, and the full text feed be for registered users only.

    That could be useful for what I want to do if it works right, because I could use the "public feed" via feedburner, and then use registration to not only add folks to my wordpress, but also my aweber (using another plugin that does that).

    Anyways, hope that might help out a couple of other folks who were in my same dilemma - yes, you CAN get the benfits of using Feedburner for both yourself and your users WITHOUT disabling the usefulness of your built-in wordpress feeds.

    P.S. Wanted to add, the idea here is that when people come to your site and actually want to subscribe to my feed, they would get the feedburner one. However, the feed URLs that I will publicize via aggregators and things like that will be my raw Wordpress feeds. I think that's the best way to get good use of both kinds of feeds.
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