Best ways to recruit affiliates for a product launch?

by sebas
10 replies
Hi there,

I'm creating a product that has the potential to be big. It's my first product and it's not in the make money niche, it's in the diet niche and it's the result of 20 years of struggle that I was finally able to put to an end, so I believe in it more than 100% and want to position myself as an expert so I can build a successful business around it.

I've been tinkering about the launch lately and consuming lots of info products about subjects like list building, successful email marketing, product launches, webinars, ...

When it comes to product launch, I'm a bit puzzled. I learned techniques about a pre-launch blog, producing some video content, type of mailing to do to my list and doing webinars with successful affiliates.

The thing is, I'm not sure I catch the drift when it comes to recruiting affiliates in the first place. Being a non-make money product, I don't really know who are the superstar affiliates in my niche because they are more low key. I also read a lot of stuff about JV partners, JV Launches and all things JV, but if I understand well, to have success on that path, you have to yourself have a big list to offer the JV partner promotion of his product on your list. So in my case, I'm better off with the affiliate path than the JV one I guess.

I'm planning to put up my product, witch will be multimedia, on Clickbank, and would like to be able to get good momentum there to hopefully get a great gravity right away.

A also heard about doing a in-house launch before and then an affiliate launch. What's the main benefit of that? Testing out the offer, testing the free material, testing ppc, ...? Unfortunately, I'm deep in debt right now so I can only afford so much to test grounds. Also, how is it technically possible to do multiple launches? Should I close the sales letter and re-open the pre-launch blog or something like that to make it seem like nothing happened yet? What about people who already saw your site when it was at the in-house launch?

If I get in touch with good affiliates, I'm of course able to show them my strategy, sales letter, marketing funnel, so they can see for themselves if it will convert or not. Is Warrior Forum a good place to find those precious affiliates? What about DP and other IM forums? Is there any website that announces all new clickbank products and that have lots of eye balls lurking around?

Any chance of still screwing up even if my product is gold, my offer crushes and my sales letter is amazing?

Jeez, I realize that this is a lot of question and I'll be very grateful to any one that will be able to clear things up a bit for me.
Thanks
#affiliates #launch #product #recruit #ways
  • Profile picture of the author x3xsolxdierx3x
    Sebas,

    "I don't really know who are the superstar affiliates in my niche because they are more low key."

    You don't NEED those "superstar affiliates".....You just need people who have produced some sort of content online....

    Personally, I'd head right over to the HubPages, Squidoo's, Info Barrel's, and EZA's of the world....do a simple search....and, start hammering those people with emails (politely and professionally of course).

    If you see that they have 1,000 articles about dieting...bingo! Make your case to them, and explain that they'll get XX% of the profits just for including your affiliate link in their articles. As their articles suck in search engine traffic, people WILL see the link to your product.


    Originally Posted by sebas View Post

    Hi there,

    I'm creating a product that has the potential to be big. It's my first product and it's not in the make money niche, it's in the diet niche and it's the result of 20 years of struggle that I was finally able to put to an end, so I believe in it more than 100% and want to position myself as an expert so I can build a successful business around it.

    I've been tinkering about the launch lately and consuming lots of info products about subjects like list building, successful email marketing, product launches, webinars, ...

    When it comes to product launch, I'm a bit puzzled. I learned techniques about a pre-launch blog, producing some video content, type of mailing to do to my list and doing webinars with successful affiliates.

    The thing is, I'm not sure I catch the drift when it comes to recruiting affiliates in the first place. Being a non-make money product, I don't really know who are the superstar affiliates in my niche because they are more low key. I also read a lot of stuff about JV partners, JV Launches and all things JV, but if I understand well, to have success on that path, you have to yourself have a big list to offer the JV partner promotion of his product on your list. So in my case, I'm better off with the affiliate path than the JV one I guess.

    I'm planning to put up my product, witch will be multimedia, on Clickbank, and would like to be able to get good momentum there to hopefully get a great gravity right away.

    A also heard about doing a in-house launch before and then an affiliate launch. What's the main benefit of that? Testing out the offer, testing the free material, testing ppc, ...? Unfortunately, I'm deep in debt right now so I can only afford so much to test grounds. Also, how is it technically possible to do multiple launches? Should I close the sales letter and re-open the pre-launch blog or something like that to make it seem like nothing happened yet? What about people who already saw your site when it was at the in-house launch?

    If I get in touch with good affiliates, I'm of course able to show them my strategy, sales letter, marketing funnel, so they can see for themselves if it will convert or not. Is Warrior Forum a good place to find those precious affiliates? What about DP and other IM forums? Is there any website that announces all new clickbank products and that have lots of eye balls lurking around?

    Any chance of still screwing up even if my product is gold, my offer crushes and my sales letter is amazing?

    Jeez, I realize that this is a lot of question and I'll be very grateful to any one that will be able to clear things up a bit for me.
    Thanks
    {{ DiscussionBoard.errors[2255528].message }}
    • Profile picture of the author x3xsolxdierx3x
      ...and, I went the JV AND Affiliate path....not sure that they are mutually exclusive....

      JV is simply a joint venture....someone else with similar passion and goals that you will, of course, share profits with....

      For simplicity, let's say you share the profit 50/50% with your JV.....and give your affiliate a 50% commission...

      That means you would ultimately walk away with 25%.....

      Bear in mind, there are alot of people who will give up upwards of 70% of their sales to affiliates as commission, anyway....

      There are many strategies involved here....Personally, because of the complexity surrounding my product, I actually like to 'train' affiliates, as well.

      You can do that easily just by making a bit of an "Affiliate Guide" .PDF that you send to all your affiliates. You can give them selling strategies/talking points/unique things that would make your product a very compelling sale.
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  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by Victoria B View Post

    Finding good affiliates takes time. Be fair to your affiliates, tell the truth, pay on time, offer the best support that you can... those are the rules you have to follow and the good affiliates will follow you!

    Good Luck!
    As an affiliate manager, do you have any particular strategies for the OP to actually 'find' good affiliates?
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  • Profile picture of the author Mo Muller
    Good advice Victoria, Especially for Sebas as he seems serious about his diet product.
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  • Profile picture of the author Ty Neal
    Hey Sebas, My buddy Curtis just release a FREE WSO on how to get more affiliate and JV partners, I believe it will help you out a lot here's the link

    http://www.warriorforum.com/warrior-...ffiliates.html
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  • Profile picture of the author AzzamS
    @ty neal. Will check this out since it is something that I have been looking for.
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  • A good way to start is to contact other product vendors in your niche that might have mailing lists. Visit other websites related to yours and if they have any type of opt-in on their landing page, they have a mailing list. Shoot them an email
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  • Profile picture of the author IRichie
    You can find the affiliates on the forums like this one.
    Because money making forums are full of people desiring to make money.
    Just start a thread on every money making forum in your mind.

    Give your contact details there, make them understand the plan, provide good commissions and you will find some great affiliates at the end.

    Thanks
    I.Richie
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  • Profile picture of the author sebas
    Great advice from everybody in here!

    Anybody had success posting their offer on affiliate directories or are your offers just get lost in the masses?
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  • Profile picture of the author waken
    Super affiliates don't just promote IM products. You can still offer a review copy and list out all the benefits that they will be getting if they are willing to give your product a try..

    In addition to that..

    1) Spread the words at affiliate directory; Google

    2) Run an affiliate contest; Additional $1000 reward for affiliates that bring in more than x sales..

    3) Make sure you have a ample of affiliate tools: banner ads, email copy, article copy, ppc keywords list etc. - well, these are one of the factors that attract affiliates

    ..

    ...

    Cheers!
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