Why Not to Have A Squeeze Page in Front!

Yep. Gotta test. Theory is theory, data is real.

I think the numbers are off a bit, though. 100 sales in video A is less than 3%. And he is assuming 3% on the front-end sales letter in Video B. You are flat out guaranteed to have a much higher conversion % *after* the squeeze page than you are before it.

Again, the only real numbers are tested numbers.

BTW I think he is using a Wacom tablet or something for the video, that's what intrigued me the most. I do a lot of flowcharting in videos, but mine take so damn long to create. I'd love to have a tool like that. Very cool!

Come on lakshaybehl, give it up man. We want to know your secret pen tactics :-)

LOL...LOL>..LOL....LMAO...

Rock on dude

Peace

Jay

But I am suggesting you use an exit pop up. Many people are putting up concepts about what prospects are thinking and why the conversions will be pretty low with exit pop-ups. But I know from some experience the difference is not too much.

The other thing is that you will have a hard time sending cheap PPC traffic to your Squeeze page which ideally will not have a lot of textual content. On the contrary, the sales page will have a lot more text and hence you will able to send so much traffic from PPC very very cheap that you will not know what to do with. And it will convert into sales, upsell sales and opt ins.

I guess its up to you whether you want to test it or not, but I recommend you test and optimize for a couple of weeks and see the results for yourself. And for testing you won't need more than 200-300 visitors a day. If someone doesn't even have that much traffic going to their sites, I reckon they hasve not even begun their IM career.

-Lakshay

In your first example:

Squeeze Page>Sales Page>Upsell

You say 50-70% on average of people will buy and upsell priced at 50% of the original offer.

It's usually more accurate to calculate what to expect based on a percentage of the original price you sell at.

So for the upsell after your sales letter you could expect to make on average 35% to 50% of the price of your original product by upselling.

2 examples:

If you upsell a $10 product after selling a $20 product you'd expect to make on average $7 to $10 from each customer who buys that original product just by offering an upsell (35% to 50% of $20).


If you upsell a $100 product after selling a $50 product you'd also expect to make on average $17.50 to $25 from each customer who buys that original product just by making an upsell.

If you upsell a $20 product after selling a $50 product you'd also expect to make on average $17.50 to $25 from each customer who buys that original product just by making an upsell.

It can vary but the amount you'll make in total sales is likely to be similar even though the price of your upsell is different.

Higher prices tend to lower conversions but also increase the amount of dollars you take.

Lower prices tend to increase conversions but decrease the amount of dollars you take.


The real key is in thinking through more of your sales process and adding in more steps at strategic times in ways that your customers like and appreciate.


Other Options:

# 1: Test sending your prospects to high quality content first.

Quite some time ago John Reese revealed (I think on this forum) that in many niches his testing suggests you're better off sending your site visitors to your high quality content first and try to capture their contact details and sell them products after they've seen some high quality content.

I do experiment a little with this method on my blog and it does work especially for selling high priced high end services like copywriting but...


# 2: Sending your visitors straight to a sales page

Generally speaking this makes more sales for me and increases the perceived value of the information I have to sell (instead of giving it away free).

Your figures are correct. In most cases you make more sales sending prospects to a sales page...especially if your first product is low priced.

In fact I'd argue strongly for the wisdom of selling a low priced product as a lead in with VERY generous affiliate commissions.


# 3: Exit pages

These work and this is how you can lead prospects back into high quality content (not just trying to get their email addresses.

Also your optin rate can be very high on exit pages from sales pages because you've built the perception of real value for the information you're selling then offering a free sample of that information...this is much better sales psychology.

Also your subscribers are a little less likely to upset about you trying to sell them products.

They expect that because of the way they enter the sales funnel.

See the exit page on Copywriting Offers Unleashed by Online Copywriter Andrew Cavanagh for an example of an exit page.

When you try to leave you're offered a gift but also at the bottom of the page are links to all kinds of high quality content.

The objective is to build trust and credibility so your prospects will buy from you.



# 4: Upsells

One upsell can be just the beginning.

You can follow up your buyers with high quality extra content that also leads into other products sales.

You can also offer a list of tightly related products on your download page (after the download link of course).

And many, many other strategies.

Often adding another step into your sales process increases your sales by another 10% to 50% or more.

Thinking through your whole sales strategy is one of the most lucrative things you can do.




# 5: Your free list

You can get your free list clicking through links in your emails by starting out pointing them to quality content on your site.

And after that content or as part of that content you offer a product.

Ultimately the way to make the most sales of lower priced products is just to send prospects straight to a sales letter.

But you may want to send a free list to quality content a lot because...they like free stuff!

Thinking through your strategies for your free list is another area where the potential for profit can be huge.

Nice videos.

There's one key you don't mention in your video and I know from experience this is true:

I'll take a list of 1,000 buyers over a list of 5,000 free subscribers any day.

The buyers list will beat the hell out of the free list in sales and response for nearly everything.

The process a customer goes through to part with their cash to buy your product is a huge part of the process of valuing and using the information in the product.

Kindest regards,
Andrew Cavanagh


P.S. Lakshay what software or combination of software did you use to create your video? The writing function looks neat.

Was it all done live?

And what are you hoping this will achieve?

I'm sorry, but it's hard to take a guy who has an avatar pic of Schwartzenegger seriously, particularly when Lakshay gave a brilliant few videos there with logic to back up his hypothesis... Then Andrew Cavanagh came and added some more info.

Then you come in and pick faults in something that you most likely have not tested at all.

I'm all for healthy disagreement, but having such an arrogant, know-it-all attitude is disrespectful to the people in this thread who are doing good things (and no, I don't count myself among them).

If you're going to disagree, at least do it with some logical hypothesis. Not just blind, ignorant "this is how I do it"-style comebacks.

-Dan