I have an online store that I've been running for nearly a year now. It will be one year come July 7th. I started it on a site called ecrater and then got my own site in September of last year. We sell natural health and beauty products.
I started selling stuff on my 3rd day in business and have had consistent sales ever since. 655 sales on ecrater and over 600 sales on my own site.
For all of last year's business going into the beginning of this year, my average amount of visitors in all every day was around 40 to 60. Rarely fewer than 40 and rarely to frequently more than 60. Being integrated into google products had a lot to do with that. From google itself we were getting 30-50 visits a day.
I consistently got about 2-3 sales a day off of that amount of traffic. Rarely less than 2 and frequently more than 3 with 6 being a high average and any more than that being very special days.
As it is right now, I get about 140-150 visitors per day. About 100 of those being organic google results. And indeed, according to google analytics, I make more money from google than from other sources though the other sources are not insignificant.
The problem is I'm still doing roughly the same with sales. I get about 3 sales a day. Rarely fewer than that. I actually got only 2 yesterday. And sometimes I'll get a day with anywhere from 5-7 sales. It keeps me at between 20-25 sales a week with an average of about 100 sales a month.
What I've noticed in google analytics is that I'm not getting more traffic according to the keywords I've been backlinking though. What I have is a bunch of products that will have just 1 visitor each according to keywords that I haven't backlinked at all. And most of them have a 100% bounce rate.
I feel like I need some kind of specialist to look at my site because I always thought that if I could get us more traffic from google, our conversion rate would take care of us. I always figured that I if I could get us to about 500 visits a day, that would get us about 10-15 sales a day and with our average sale being 25 bucks each, we could get a good $250-$375 a day gross.
I'm trying to be patient and I like that I'm getting more traffic. I'm appreciative of the conversion rate I have because before this, I tried many things online and never made a single, solitary sale in anything. So I'm thankful for this business. I'm just not really liking how it's looking right now though as it concerns how the traffic is relating to the conversion rate.
Do any of you know why I would be getting more traffic OVERALL for many many many keywords that I haven't backlinked than for the ones I have backlinked?
And one last question.
What exactly is alexa rank about? I ask because my alexa rank is about 1,200,000 and change and I get roughly 140-150 visits a day while my cousin has a site that has an alexa rank of roughly 1 million even and says he only gets a trickle of traffic - barely 10-15 visitors a day.
Sorry for being longwinded