PPC - clicks and actual traffic monitoring...
Anyone closely monitor PPC clicks (Adwords) and actually watching the clicks versus visitors?
I mean, I took the initiative to closely monitor the traffic and adwords PPC and they do not seem accurate.
So for example, in a 2 hour closely monitored session, I get 17 PPC clicks, but in the CPANEL (latest visitors) and Wordpress Wassup, they do not equal out.
PPC says 17 clicks, so I should see 17 visitors via my PPC, but they are off 6.
Anyone do this?
I assume someone must, as I do not suspect adwords to cheat us.
I mean, I took the initiative to closely monitor the traffic and adwords PPC and they do not seem accurate.
So for example, in a 2 hour closely monitored session, I get 17 PPC clicks, but in the CPANEL (latest visitors) and Wordpress Wassup, they do not equal out.
PPC says 17 clicks, so I should see 17 visitors via my PPC, but they are off 6.
Anyone do this?
I assume someone must, as I do not suspect adwords to cheat us.