Clickbank 2600+ Hops and only 2 Sales. Opinions wanted

50 replies
Hello WF members,

I have created what I believe to be a fantastic product for a very hungry niche.

It has only been on sale for a month or so, and according to Clickbank it has received 2600 hops, 100 order form impressions and 2 sales.

Google Analytics indicates the site is receiving at least 50 visits per day, and sometimes several hundred.

Are these normal statistics?

Would anyone be willing to take a look at the site and provide their opinion on what might be happening?

The site is: www [dot] dog-separation-anxiety-cure [dot] net

To me the copy seems good, and I have verified that this is a very hungry niche that is grossly under-serviced (it is the only book on the subject I can find). The book is excellent - they have done a great job. It is not just a page filler - it is a complete program that works.

Any help on what could be tried here to improve the conversions would be appreciated.
#2600 #clickbank #hops #opinions #sales #wanted
  • Profile picture of the author Daniel Deegan
    I agree with Chris, sounds like the incoming traffic are people who are not in the right mindset to buy the product.

    Also you may went to setup a squeeze page or use a multi page sales letter that is content heavy before actually trying to sell anything.

    The traffic might still be useable but needs to be better warmed up before being hit with the offer which is why I recommend the above.
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  • Profile picture of the author spudnick
    Thanks to both of you for the replies.

    I had not thought of a multi-page approach. This could actually work really well for this product.

    As for the source and quality of traffic - I am unsure. Most of the traffic is from affiliates so perhaps the traffic type is not the best. Perhaps it is - very hard to tell as I don't have that information.

    Some of the traffic comes from article marketing efforts and also from search engines.

    To be totally honest, this really is a fantastic book. One of the highest quality offerings I have seen. It is also aimed at a unique and hungry market. But perhaps they are not willing to pay for this information.

    Looking at the book though, you would not find this information quickly, easily or at all in some cases by searching the net. So it really is a great product.

    Just need to work out how to make it start converting.

    It seems like building a list may be the way to go too.

    Any advice on this? Should the list come from the author, or under a pen name? Should it offer free excerpts of the book, or something related to dog training but on a separate subject? Lastly, is it better to host the sign-up on the sales page or try to build the list separately on another site?

    Thanks again for the ideas.
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  • Profile picture of the author spudnick
    That's a very good idea. Try to isolate the variables, starting with the headline.

    Any other ideas on how to work out why this product is not converting as it really should - it is a fantastic product and my research shows that people are looking for this information.
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    • Profile picture of the author Rockmanfl
      I would start building a list for sure, but promote both the sales page and squeeze page and see what one does beter, also what's your price point that you are targeting? You might want to try adjusting that as well. If it's too low, people may think it's not going to be enough to justify buying. If it's too high, then they may feel it's overpriced.
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  • Profile picture of the author Mike Antoni
    Just a quick skim through the copy and a few ideas off the top of my head. Maybe you could open the sales letter with a story about a dog with anxiety (maybe this is how the product creator discovered this method).

    It seems to jump right into the problem, which I know can be a good thing, but I feel like the opening could be a little more story. But it does do a good job of talking directly to your target buyer and agitating the problem. Just something to test at some point.

    But of course, test the headlines first.

    Also, one line you could probably just drop is this one:

    All you need is a copy of Curing Dog Separation Anxiety. And I’m going to make it available to you right now!

    It's too close to the opening. It tips off the reader there's something to buy. At that point, they still feel like you are connecting with them and they want to learn more about if their dog has separation anxiety.

    All just my opinion, but I think they may help a little bit.
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  • Profile picture of the author stackman
    You have a good niche but I have a feeling that people looking for an answer to the question of how to cure their dogs of this problem are not looking a a $37 + bonus materials solution. They are probably just looking for someone to tell them what they have done. In other words, it's not a problem that needs a $37 solution.

    However, it might be a $12.95 or $19.95 solution. Try a lower-key approach for less money, without all the bonus material. Don't be afraid to try different price-points and different sales approaches. Experimentation is the key to success. My guess is that you'll find a solution that you might not have thought would be successful.
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    • Profile picture of the author spudnick
      Originally Posted by stackman View Post

      You have a good niche but I have a feeling that people looking for an answer to the question of how to cure their dogs of this problem are not looking a a $37 + bonus materials solution. They are probably just looking for someone to tell them what they have done. In other words, it's not a problem that needs a $37 solution.

      However, it might be a $12.95 or $19.95 solution. Try a lower-key approach for less money, without all the bonus material. Don't be afraid to try different price-points and different sales approaches. Experimentation is the key to success. My guess is that you'll find a solution that you might not have thought would be successful.
      Thanks stackman. This is also a great point. I may run a test at different price points to see what works. Not sure the affiliates will be happy though

      It may turn out that this sells really well at $19. Who knows?

      Thanks
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      • Profile picture of the author spudnick
        Thanks again to everyone that has chimed in on this thread.

        I have set up a google optimise split test with three different headlines.

        I will let this run for a while, and see what comes back.

        Any thoughts on how long this test should run before it could be considered conclusive?

        After this test, I think I will try a price point test with the winning headline. Then move on from there with the other suggestions everyone has made.

        I know there are a LOT of sales in this product - the research tells me so. Just need to make it happen now!

        This might make an interesting little case study. If people are interested I might post back from time to time with what I am trying and how things are going. Might help us all to learn, and help me get more direction from you guys

        Thanks again
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  • Profile picture of the author tylerdrun
    This is a sales funnel problem. And it requires ton of time to master and I'm trying to do as well.

    Even if you are building the list, it doesn't guarantee you are going to make sales from it. You have to be able to write powerful email copy that converts. Not know. Knowing isn't everything - trust me on this. I know everything about affiliate marketing and the way to market effectively. But I don't have the ability to excel in those things.

    I only know how to write killer articles and killer emails that get the click(not the sale). So it takes time to master this area. You can't just put up your site and expect it to convert like crazy.

    If you've mastered traffic, I'd urge you to split test. Get your hands on some copywriting guide. They say Dan Kennedy's ultimate sales letter is good.

    Read it front to back over and over again. Your mind must be filled with those techniques and strategies. Now put them in action.

    Write a new sales copy every single day or one every single week from start. Get traffic to everything. By the time, you hit your 100th sales letter you will have created a sales page that converts at 2-3%. Believe me, that's how this works.

    That's how I drastically improved my article writing skill. It may take a year but worth mastering the skill.

    The best thing you can do is to learn by modelling. Get your hands on a list of high converting sales letters. Read the sales letter and see the strategies they implement. Instead of modelling high converting sales letters, I urge you to model a great copywriter and his sales copy all the time.

    They will have a structure that works 100% of the time. The more number of times you practice modelling their structure, the more good you'll get at it. And within a month, you will be converting at the rate of that email marketer. But you can't stop there. You have to move on to your own new identity. Spend a week with faith that you will get things right. Observe your results and notice which has worked best.

    Now use 'em up in all your sales letters. 99% of the time, you will beat your original model's conversions significantly.

    3% conversion rate seems to be to good right now. But even 97% conversions are possible. You just need to do the right things at the right time. Check if you overcome their buying objections.

    A useful article:Break Down Their 5 Most Common Objections
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    • Profile picture of the author thriftgirl62
      Can you post a free ad on ceoplanners.net and see if that traffic is better? It's brand new technology but nobody wants to try anything new. Oh, and I don't get paid for telling you...suspicious minds always wanna know!!
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  • Profile picture of the author Shannon Spoon
    IMO i think you should presell to your customers before you throw a sales page at them. I think it is better to warm them up with articles on your niche.

    Let them know what is in it for them. How will this help their dog?
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    • Profile picture of the author Martin Avis
      A few thoughts:

      This market may think that $37 is a lot for an ebook - but would be more willing to pay for a 'home study tutorial' or course.

      The two testimonials don't sound very convincing. They read as if you may have written them yourself - particularly the second one. You do need more testimonials on that page though - perhaps with pictures of real people and their dogs.

      The exit script that reduces the price to $27 may lose you more goodwill than it is worth.

      If the book is as good value as the sales page suggests, why are there somany bonuses? I know that in IM we are used to that style of selling, but does it work on regular people so well?

      How about making the price $27 to start with, removing the bonuses from the main sales page and putting THEM into the exit offer? That way you wouldn't lose credibility.

      The headline incluides excess wordage that could make a prospect pause: "A Step-By-Step Solution To Help You ". 'Step by step' makes me think it is a long process and 'help you' hints that I'm going to have to do the work.

      A better headline (IMO) would be "Finally - Cure Your Dog's Separation Anxiety And Eliminate Destructive Behavior...Today!"

      Think about putting a buy now button right at the top under the headline.

      Consider testing a much shorter sales page - this one tells me so many things the book will teach me, scattered in so many different places, that I felt that I almost didn't need to read the book by the end!

      Martin
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  • Profile picture of the author waken
    Well, perhaps the demand is too low... Just run through Google Keywords and the searches volume don't seem promising.
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  • Profile picture of the author pruittfarm
    I do not know how many other people are in the dog niche but it seems to me that the sales for these products have really slowed down since the middle of Feb or so. If you look at the top selling product on clickbank the gravity has dropped quite a bit in the last year. Most of the dog products have.
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    • Profile picture of the author JohnMcCabe
      My first guess would be that the affiliate traffic you are getting are not expecting to be hit with a sales page. Same for the ones coming from articles. They are not ready to buy yet.

      Second, I'd have my radar raised by a $37 product on dog training that also felt the need to add 6 additional books with a value of $150. My thought is "yeah, right" (who said two positives can't make a negative?)

      My last dog had a serious case of separation anxiety. If you left him alone, he would freak out and destroy anything he could get his teeth on. I would have paid a pretty penny for a solution I could believe in.

      The testimonials are extremely weak. All they say is that the book is easy to read. They say nothing about how well the process actually works.

      The so-called bonuses look like a mish-mash of assorted dog training PLR with no serious connection to curing anxiety.

      First, the letter says the author could sell it for $99. Then we get the hackneyed $57, $47, nope, only $37 spiel. Not a real trust builder.

      Nothing credentialing the author, in spite of what I suspect is a stock photo of a veterinarian. All we have is a woman who claims to be a dog lover who has written a book, and a bunch of claims about stuff we will learn. No case studies, no personal results, just formulaic mush.

      I know this is all negative, and I'm sorry. Just my reaction to what I saw. Even when my old Lab was destroying my couch and trashing my pantry (the tough old SOB ate a Brillo pad and survived), I still wouldn't have trusted this product enough to whip out my credit card.

      If you want something positive out of this, start eliminating the negatives until sales pick up. Good luck to you...
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  • Profile picture of the author Jason Fladlien
    I don't think people with dogs who are disruptive have the thought "boy I wish I could cure this dog seperation anxiety" night and day. It doesn't occur to them once I'd guess.

    However, I'd be willing to bet they are thinking this thought a lot "damn, I wish I could just get this dog to behave and quit tearing up my home and freaking out my friends and guests!"

    No one cares about curing dog separation anxiety. They care about having a dog that always listens, behaves wonderfully without any discipline and is the envy of all of their other dog owner friends.

    You need to be focusing on that first. THEN you can use that to set up the fact that a lot of the problems with getting a dog to listen, behave wonderfully without discipline and being the envy of your dog owner friends has to do with something they probably have no clue about - separation anxiety. Then you can position that as the magical solution to their problems... even if they tried everything else in the past.
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  • Profile picture of the author Vikram73
    Your page needs a lot of work. My advice:

    - Remove the 'Love Match' stuff and the default text
    - Make several pages of content on your site
    - Fix the broken links (Affiliates page etc.)

    That you've made 2 sales already is proof you're in a good niche. I'd hire an expert copy writer & invest in some good graphics design (especially for your affiliates page so they have banners etc.) and start asking around on forums for people in this niche to promote it.
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  • Profile picture of the author spudnick
    Thanks again for eveyone's contributions. I really do appreciate it.

    Boy, there sure is a lot to think about here and it is sure to keep me going for a while.

    The product made it's third sale last night. This was after I started split-testing with headlines. It came from an affiliate. Problem is, I have no idea how to find this person. Would be great to see what their traffic driving strategy was.

    Also, there is no way for me to tell which headline produced the sale. I have Google Optimizer running, but it is obviously not working. It has not recorded any conversions.

    I have looked around, and others seem to have had this same problem with ClickBank products and Google Optimizer. I have found no answers though.

    Does anybody know what the problem could be here?
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  • Profile picture of the author Highdefinition
    I think you should practice more on how to presell effectively. It will give you more converting traffic.
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  • Profile picture of the author WillR
    This is what happens when you don't do your research before rushing out and creating a product. It is highly possible that you have tried to create a solution for a problem that is not there. As another poster mentioned, I don't really think this would be a big problem people would be actively searching solutions for - let alone willing to pay for an ebook on the subject.
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  • Profile picture of the author WillR
    Originally Posted by spudnick View Post

    To me the copy seems good, and I have verified that this is a very hungry niche that is grossly under-serviced (it is the only book on the subject I can find).
    I think you answered you're question right there. There is probably a VERY good reason as to why you could not find any other books on the subject. If this were a hungry, grossly under-serviced niche as you put it, there would be plenty of other books out there already. The fact that there isn't is a fairly strong indication of a dud niche. Sorry, but no point trying to waste your time sugar-coating it. Do your research first and your product creation second. BTW, research does not just mean how many searches a a phrase gets in Google Vs how many other books you can find. You need to go much deeper than that.
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  • Profile picture of the author actionplanbiz
    i had the same type of results. and i think teh problem is direct linking. your traffic just ends up going to Google to find out more about the product, aka lead leak.
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  • Profile picture of the author matty-81
    [DELETED]
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    • Profile picture of the author spudnick
      Originally Posted by matty-81 View Post

      What a small world! About 400 of those hops have come from me. I've been promoting this product to my dog training list for about 3 weeks now.

      It's funny you should mention this because the reason I started promoting it is because it has a good sales page for it's niche (dog products don't have the best sales pages for the most part), and it seems like it's wide open (of course now it probably won't be).

      I was able to get all of those hops from my list and only 2 articles that I put on some directories (only the ones that allowed affiliate links).

      I, too, am a little shocked that it hasn't converted better, but I'm not going to give up. Maybe I'm just not promoting it right.
      Hi Matty,

      Thanks very much for promoting the product. Although there have not been a lot of sales yet, your traffic has helped me (and continues to help me) with testing. I KNOW that there are a lot of sales in this thing.

      I did do a lot of deep research, and I know that there are a ton of desperate people out there looking for this information. I just need to work out the best way to make it convert.

      Thanks for the praise on the sales letter. A lot of work went into it. It tries to be more info heavy and less sales speech, but perhaps I have failed a little there.

      Maybe would could talk offline about how you have been promoting the product, and we could perhaps work together to squeeze the sales out of this thing.

      I am confident I can get this thing earning, and earning big.

      Over time, I am going to try a lot of the suggestions mentioned here - and many others. I will not give up Matt, so please bear with me!

      One more time - does anyone know how to get Google Optimize working for ClickBank products. It is not working for me - which makes the split testing difficult.

      Thanks
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    • Profile picture of the author Floyd Fisher
      Originally Posted by matty-81 View Post

      What a small world! About 400 of those hops have come from me. I've been promoting this product to my dog training list for about 3 weeks now.

      It's funny you should mention this because the reason I started promoting it is because it has a good sales page for it's niche (dog products don't have the best sales pages for the most part), and it seems like it's wide open (of course now it probably won't be).

      I was able to get all of those hops from my list and only 2 articles that I put on some directories (only the ones that allowed affiliate links).

      I, too, am a little shocked that it hasn't converted better, but I'm not going to give up. Maybe I'm just not promoting it right.
      Matty:

      I'm taking a quick one question survey to help your friend out here.

      Would you stop promoting the product if he were to use a hoverpop to collect emails? If you don't know what one is, play with my popup creator (it's free, just click the link), then answer my survey.
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      • Profile picture of the author matty-81
        [DELETED]
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        • Profile picture of the author Bill_Z
          Originally Posted by matty-81 View Post

          I would absolutely stop promoting it then. I won't promote any CB products that capture emails, and neither will many other affiliates.

          Why should I let someone else take advantage of the traffic I worked so hard to drive?

          A lot of affiliate vendors use the whole "cookie" excuse to encourage affiliates to keep promoting, but the simple fact is that a person is more likely to buy from a link clicked in an email rather than just return to the page on their own and buy through my cookie.

          Actually, I shouldn't say I wouldn't promote it anymore. I'd probably create a landing page and link directly to the order form from it.
          Can you expand on this, because I just don't understand this logic. If you send a prospect to a sales page, and the prospect doesn't buy but does get an exit page where the vendor collects the prospect's email, you are more likely to get the sale. The vendor will be following up with this prospect with their auto-responder, and if this person doesn't buy within 60 days, chances are they aren't ever going to buy. Are you concerned the vendor will slip in his own affiliate link in the emails to over-ride your cookie? Don't you subscribe yourself to a vendor's auto-responder series to test it?
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Bill_Z View Post

            Can you expand on this, because I just don't understand this logic. If you send a prospect to a sales page, and the prospect doesn't buy but does get an exit page where the vendor collects the prospect's email, you are more likely to get the sale. The vendor will be following up with this prospect with their auto-responder, and if this person doesn't buy within 60 days, chances are they aren't ever going to buy. Are you concerned the vendor will slip in his own affiliate link in the emails to over-ride your cookie? Don't you subscribe yourself to a vendor's auto-responder series to test it?
            I would worry about exactly this. Or that the vendor will send the person to a sales page which overwrites the cookie with his own.

            I've crossed messages with more than one vendor who says "you had your shot, I got the email and the sale, I get the money. Too bad, so sad, better luck next time..." Most weren't quite that in-your-face, but the message was the same.

            Others do it out of ignorance. They need a link for an email and and can't remember offhand what they used, so they go to Clickbank and grab a link, which just happens to have their affiliate ID embedded.

            The result is the same.

            At this point, there are so many products out there that I can be picky about stuff like this. If I see an email capture - on page, hoverpop, exit pop, I don't care - I'm not promoting that product.
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            • Profile picture of the author Floyd Fisher
              Originally Posted by JohnMcCabe View Post

              I would worry about exactly this. Or that the vendor will send the person to a sales page which overwrites the cookie with his own.

              I've crossed messages with more than one vendor who says "you had your shot, I got the email and the sale, I get the money. Too bad, so sad, better luck next time..." Most weren't quite that in-your-face, but the message was the same.

              Others do it out of ignorance. They need a link for an email and and can't remember offhand what they used, so they go to Clickbank and grab a link, which just happens to have their affiliate ID embedded.

              The result is the same.

              At this point, there are so many products out there that I can be picky about stuff like this. If I see an email capture - on page, hoverpop, exit pop, I don't care - I'm not promoting that product.
              That's really sad.

              I've been hearing lots of horror stories about clickbank affiliate sales going straight into the toilet, and it makes me wonder how much of that is due to the practices you're talking about?

              So much total greed has spoiled it, it makes me wonder if putting out a product is worth it anymore.

              If at the end of the day, merchants and affiliates can't trust each other enough to try and work together, what good is the affiliate model anymore?

              The only thing I do lead capture for is followup. Mostly because I know the product better than you do, so I think I can do a better job on that end. I'm not doing it to hurt you, I'm doing it so we both make money.

              The merchants who do that kind of crap hurt me, so I think it's high time for clickbank to start laying a smackdown on 'em.

              Would you as an affiliate, be willing to work with me, a merchant, to lobby clickbank to make this stuff against their TOS? And if it already is, would you be willing to work further with me to push them to enforce it with vigor?
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  • Profile picture of the author Floyd Fisher
    (goes and bangs head on wall)

    Spudnick:

    Three things jumped out at me.

    1. You need build in an autoresponse followup series somehow. Just getting them to the page, and trying to make the sale in that shot is getting you exactly what you got: poor sales.

    Here's a quick way to do this: Break up your sales copy into 10 parts, and make each one a stand alone email. This will get you going.

    2. You got sales, where are the testimonials from those people?!?!?!

    3. Value, value, value. Pile on the bonuses, so people see they are getting huge value for their money. Just make sure it's dog products. Dog biscuit recipies, pro dog grooming tips, other dog training tips, just brainstorm, and get to work making them.

    Heck, if you're lazy, just go watch Animal Planet's show 'It's Me or the Dog' and create a boatload of dog training books off the material. If you don't have cable, find a friend who does, and give them a VCR as a gift in exchange for taping it for you.

    Or if you don't care to do this, sell me the business for $1,000 and I'll make a mint.

    (goes back to banging head against wall)
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    • Profile picture of the author spudnick
      Originally Posted by Floyd Fisher View Post

      (goes and bangs head on wall)

      Spudnick:

      Three things jumped out at me.

      1. You need build in an autoresponse followup series somehow. Just getting them to the page, and trying to make the sale in that shot is getting you exactly what you got: poor sales.

      Here's a quick way to do this: Break up your sales copy into 10 parts, and make each one a stand alone email. This will get you going.
      Hi Floyd. Thanks a lot for your suggestions. I really appreciate it. With regard to this first one, I have always heard that the money is in the list.

      The reason I have not put an opt-in on the site is that this is not good for affiliates. I will get less affiliates promoting the product with an opt-in I feel. I could be wrong though, so open to suggestion.

      Originally Posted by Floyd Fisher View Post

      2. You got sales, where are the testimonials from those people?!?!?!

      3. Value, value, value. Pile on the bonuses, so people see they are getting huge value for their money. Just make sure it's dog products. Dog biscuit recipies, pro dog grooming tips, other dog training tips, just brainstorm, and get to work making them.

      Heck, if you're lazy, just go watch Animal Planet's show 'It's Me or the Dog' and create a boatload of dog training books off the material. If you don't have cable, find a friend who does, and give them a VCR as a gift in exchange for taping it for you.

      Or if you don't care to do this, sell me the business for $1,000 and I'll make a mint.

      (goes back to banging head against wall)
      As for 2. - The people who have purchased the product have not provided testimonials yet. As soon as they do, I will add them.

      For 3. - There are already 6 bonuses piled on.

      Thanks
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      • Profile picture of the author helisell
        I think the site needs a better headline.

        The current one is all 'problem' driven.

        You need to paint the picture of how things will be once they have bought the product.

        "Just image how your life will be when your puppy is just as happy to see you LEAVE the house as they are when you GET BACK...."

        Or something along those lines.
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        Making Calls To Sell Something? What are you actually saying?
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      • Profile picture of the author Floyd Fisher
        Originally Posted by spudnick View Post

        Hi Floyd. Thanks a lot for your suggestions. I really appreciate it. With regard to this first one, I have always heard that the money is in the list.

        The reason I have not put an opt-in on the site is that this is not good for affiliates. I will get less affiliates promoting the product with an opt-in I feel. I could be wrong though, so open to suggestion.



        As for 2. - The people who have purchased the product have not provided testimonials yet. As soon as they do, I will add them.

        For 3. - There are already 6 bonuses piled on.

        Thanks
        1. A hoverpop for collecting emails (as opposed to a squeeze page) will not in any way shape or form affect affiliates promoting for you. I give away such a tool for creating those in my sig, just click the link and it downloads, no opt in required.

        What it will do, is improve affiliate conversions.

        2. You want the testimonials, you gotta ask for them. Go get 'em champ.

        3. Might have to look into the sales copy further, but the only real bonus I saw in there, was an audio version of your book. As I pointed out, those are so easy to make (I even showed you a lazy way to do it if you were paying attention), you should be cranking them out like clockwork.

        Here's your homework: Go watch 'It's Me Or The Dog' and take notes on the show, and see how many more bonuses you can crank out for your product. I'm betting you can crank out several per show, and it will ramp the value of your product up tremendously.

        This points out another problem: don't hide the things. If I have put out an amber alert to find them, how many of those 2600 visitors couldn't see the amazing value you're offering either? You are not running an easter egg hunt here, you are trying to sell product, so those things ought to be in lights if necessary.

        (returns to head banging activity)
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        • Profile picture of the author WillR
          Originally Posted by Floyd Fisher View Post

          1. A hoverpop for collecting emails (as opposed to a squeeze page) will not in any way shape or form affect affiliates promoting for you.
          Not sure I agree with that at all. I know of many affiliates who won't promote an offer if there is any form of pop-up on the page. Those affiliates who are doing it right will usually send people to a pre-sell page first where they get to collect the email addresses and take care of the follow-up.
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  • Profile picture of the author Vishal Mahadik
    Here are some of suggestions to improve your copy:

    1) Adding a video in the beginning telling about the problems of dog separation may improve the audience interest.

    2) Try making headlines font bigger than the existing font

    3) Try to put testimonials immediately after the video mentioning the stories of dog owners and how they successfully eliminated their problem

    4) Put an inline squeeze page after 2-3 testimonials offering your visitors a short crisp guide containing 2-3 secrets of curing dog separation anxiety.

    5) If testimonials contains the dog owners along with their dogs then it is very good for your conversions

    6) Offer plenty of related bonuses as a one BIG Package with huge discount. This will increase the perceived value of the product itself.

    These are some of suggestions which you can implement to improve the conversions of your client product.

    Plus you will need to work on getting targeted quality traffic. The dog forums are the best sources to get such kind of traffic to your site.
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  • Profile picture of the author kiopa
    Banned
    Make multiple squeeze / landing pages, then place them into a software which rotates / randomizes them, and is capable of tracking conversion ratios on each.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by im2010 View Post

      Here are some of suggestions to improve your copy:

      1) Adding a video in the beginning telling about the problems of dog separation may improve the audience interest.
      Even more compelling would be footage of dogs going nuts due to the problem. I'd try to get some "hidden camera" footage of Fido whining, barking, clawing the door, tearing up a pillow, something like that.

      Immediately, you have dog owners with the problem thinking "been there, done that, got what's left of the t-shirt..."

      Once they make that connection, telling the rest of the story gets much easier.
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  • Profile picture of the author webstrategistpk
    Try to reduce the current price and add a few testemonials alonwith the dog owners pics. Your current sales page is good but a bit tweaking can show you good results.
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  • Profile picture of the author spudnick
    I must agree with the other posters here. I will not generally promote a ClickBank product if there are any opt-ins present. Therefore, I would not expect any affiliates to promote my product if I used any.

    My affilaites are my life-blood, and I will do nearly anything to keep them onboard and promoting my products. So, I will not be using any opt-ins on my sales pages.

    The strange thing is, some of the highest gravity products on ClickBank have opt-in forms on the page. Perhaps not all affiliates feel the same way on this issue as I do.

    Floyd, with regard to the bonuses I find this a very interesting point. Are you having trouble finding them? They are towards the bottom, and take up a substantial portion of the copy. If they really are that hard to find, I may have to think about moving them or something.

    I have so many things I can test with the sales page now - thnaks for all the advice. I am sure it is going to take a long time to test everything - but I WILL get there.

    Any other ideas?
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  • Profile picture of the author Scott Ames
    I would listen to Jason Fladlien and try changing the headline. My first thought was," Does my dog have separation anxiety? " Nah.. that isn't it.

    How many people know if their dog has separation anxiety? If they did know, a vet told them and they already are working on a cure.

    It might be best to tease them a bit:

    Destructive dog? You better hope it's not separation anxiety...

    Destructive dog? Separation Anxiety is the cause in 97% of the cases even when Vets say it's not...

    kid crying.. gotta stop now.l
    Signature

    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author spudnick
      Originally Posted by Scott Ames View Post

      I would listen to Jason Fladlien and try changing the headline. My first thought was," Does my dog have separation anxiety? " Nah.. that isn't it.

      How many people know if their dog has separation anxiety? If they did know, a vet told them and they already are working on a cure.

      It might be best to tease them a bit:

      Destructive dog? You better hope it's not separation anxiety...

      Destructive dog? Separation Anxiety is the cause in 97% of the cases even when Vets say it's not...

      kid crying.. gotta stop now.l
      Thank you very much for this insight. You know what? I think that this might be the key.

      True, separation anxiety plagues more dogs than people realise, but most people have not heard of it.

      Think I might look at re-jigging the copy to tease them in the headline along the lines you suggested, and then to convince them that their dog is suffering this condition - before throwing the offer at them.

      Thanks very much. This forum is GOLD.
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