Is this the most underestimated, overlooked marketing weapon? Let's see if it works on you!

by Rezbi
5 replies
Drayton Bird explains why surveys works so well in direct marketing.

#marketing #overlooked #underestimated #weapon #works
  • Profile picture of the author BobRenwick
    Lots of truth here. We as marketers would do well to listen to what our customers are saying. We spend so much of our efforts trying to sell people on the products that we feel they just can't do without. If we sell hard enough we might even convince them that they really do need what it is that we are selling.

    How much easier to just ask them what they need and want, and then find a way to give it to them. I'll be thinking long and hard about implementing this approach as an integral part of my business.
    {{ DiscussionBoard.errors[2264538].message }}
  • Profile picture of the author driven247
    Surveys are great I don't know why I don't use them as much but I am going to start using them much more.

    I mean it makes perfect sense. Ask them what they want then give it to them.
    {{ DiscussionBoard.errors[2264874].message }}
    • Profile picture of the author Rezbi
      Originally Posted by driven247 View Post

      Surveys are great I don't know why I don't use them as much but I am going to start using them much more.

      I mean it makes perfect sense. Ask them what they want then give it to them.
      Sometimes it takes someone else to point to the obvious before we realise how good they can be.
      {{ DiscussionBoard.errors[2265989].message }}
      • Profile picture of the author KathyK
        Even a simple one-question poll can be effective. People actually do like to be asked their opinions. Just check out polls here - I rarely see one with just one answer.

        Asking customers what they want and then giving it to them seems like a sound marketing plan to me.
        Signature

        Cheers,
        Kathy

        {{ DiscussionBoard.errors[2266222].message }}
  • Profile picture of the author Dean Jackson
    I think its because a lot of people associated surveys with scams. You know the type.

    They have been all over the papers, internet etc etc etc

    but yes I do agree that surveys could be very effective. If you had a website with regular visitors I could see it working well, asking them what they want more of.
    Signature
    NEW: CRAZIEST Copywriting offer ever offered on WF
    My top student WILL make your sales go BANANAS!
    {{ DiscussionBoard.errors[2264954].message }}

Trending Topics