Being that it's one of my smaller sites I don't spend much time developing it or working on ad sales. I'm not sure that valuing the site based on the ads I've sold would be the most accurate way since not much focus has been put into that aspect of the site. In the past few months I've sold around $700 in ads, most recently I have caught the attention of the ad agency for one of the big tennis manufacturers and they spent a small amount advertising on the site in the past 1-2 months.
Site traffic has been growing slowly and steadily over the years. All organic. I'm thinking that traffic might be the best way to determine value since it's been quite stable over a long period of time.
Traffic over the past 24 months has been just over 270,000 unique visitors.
Any idea what might be a fair value for a tennis forum based on those details?
Thanks for any comments, etc.