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Article marketing question, appreciate your feedback.

by timpears
9 replies
I was just thinking about article marketing. I have never really understood how to do this, so I would appreciate any feedback.

Lets say I have a review page or a blog post on 'widgets' or what ever keyword you want to name. Would I write more articles on 'widgets' and then put a link in that article with anchor text of 'widgets'?

This sounds kind of odd to me as anyone that clicked the link would go to another article about the exact same thing. Maybe saying something a little different about it, but how many different things can you say about 'widgets'?

I would think that the article should be on a somewhat different yet related subject, so when they get to the site they are reading something totally new.

I know I am probably wrong about this, but please explain to me where my thinking has gone astray.
#article #feedback #marketing #question
  • Profile picture of the author ArticlePrince
    Say you have a website are 'widgets' and your keyword is 'how to make widgets'. You'd post the article on your site, then resubmit the article with 'how to make widgets' and as link to your landing page, and to your main page. This way, you get traffic to your landing page while ranking your site.

    Does that help at all?
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author ArticlePrince
        Originally Posted by Alexa Smith View Post


        You can even send them to a pure squeeze-page that gives them nothing but the incentivized opt-in (test this?), but EZA won't necessarily like that as a resource-box link as they prefer pages linked to there to have at least some "information content".
        That's wierd... all of my EZA article point to a squeeze page and I've never had a problem. It's on my domain though, not sure if that makes a difference. When in doubt, listen to Alexa; she knows more than I do :-)
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        • Profile picture of the author timpears
          Originally Posted by ArticlePrince View Post

          That's wierd... all of my EZA article point to a squeeze page and I've never had a problem. It's on my domain though, not sure if that makes a difference. When in doubt, listen to Alexa; she knows more than I do :-)
          Alexa knows. She is not only pretty, she is smart too.
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          Tim Pears

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  • Profile picture of the author timpears
    When the people get to my site, won't they think, I just read this, and hit the back button? It doesn't seem to make a whole lot of sense to me to present the same article to the visitor.
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    Tim Pears

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    • Profile picture of the author ArticlePrince
      Originally Posted by timpears View Post

      When the people get to my site, won't they think, I just read this, and hit the back button? It doesn't seem to make a whole lot of sense to me to present the same article to the visitor.
      No, you create a landing page and home page; you don't send them to the exact same article. Since the article is on your site, it will get the rankings boost from all of the backlinks to that site.

      If it's a blog, your articles would be pointing to a subscribe page or welcome page.
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  • Profile picture of the author timpears
    I read Sean's post again. I got a little different meaning out of it this time. Thanks Alexa. I read it too fast the first time.
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    Tim Pears

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  • Profile picture of the author stephanrobert
    No not at all. If the article content is totally different from your link then this will distract your users. People read article of their interest and click on links if interested in article. They need the relevant link there. Its a good technique of online marketing. But make sure to use relevant and informative content.
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