The problem is their website is a wreck and the web designer has been putting band-aids on it trying to get it to convert( but she doesn't really understand the marketing or the need for a opt-in box)... I was brought in to provide more traffic and get "seen" by Google. I have very little say or ability to alter the website.
So I designed a ppc campaign for him with the understanding that I can not guarantee sales but could guarantee traffic... Which I have delivered on however, His website just does not convert. I have a feeling that this is going to go south at some point and I have never had a dissatisfied client.
How would you guys handle the impending train wreck?
I want to do right by him and have some other ideas that I can implement but I also don't want to obligate myself unnecessarily...