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Buying Aged Domains...?

by Scott Million
12 replies
I found a domain I'd like to buy that says it's 9 years old... I checked the Google indexing stats and it was first indexed in 2001... then it showed some indexed pages each year varying between 3 and 11, except in 2009 there were none (when they probably went out of business.)

I used this site to get that info: Internet Archive: Wayback Machine

Google still lists the site in the results even though it's not hosted and it has a couple hundred valid backlinks. When I do the date search in Google it shows 2001 as earliest date of indexed content.

My question... Will Google treat this as a 9 year old domain given this info?

Tx for your help. I usually buy new domains and this one has a bit of a price tag, so I wanted to cover my bases.

Cheers,

Scott
#aged #buying #domains
  • Profile picture of the author Jill Carpenter
    I think one of the reasons for buying established domains is that you do get some of that aged benefit.

    If it suits your business model and you can revive it, then go for it.

    Also, are the links pointing to it related to what your plans are for the site?
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    • Profile picture of the author Scott Million
      Originally Posted by avenuegirl View Post

      I think one of the reasons for buying established domains is that you do get some of that aged benefit.
      Yes, that's why I'm considering purchasing this... just wondering from anyone who does this regularly whether its age will be considered if in 2009 there were no indexed pages (yet Google shows 3 pages from "2001" when I do the date search.)
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  • Profile picture of the author ~kev~
    Originally Posted by Scott Million View Post


    My question... Will Google treat this as a 9 year old domain given this info?
    My opinion - google will treat that domain very well. Maybe not as good as a 9 year old site, but its going to get plenty of respect.

    I bought a domain name that has backlinks 10 years old. The site was first online way back in 1998 and 1999. When I put the site back up and posted some articles, google indexed the articles and ranked the site on page 2.

    Here is the thing I noticed - unlike brand new sites, the site I put back up did not "float" in the results pages. It held a steady ranking in the results pages from the time it went back online. Within a couple of months, the site was ranking #1 for its targeted keywords. Also, new articles were indexed within minutes, instead of hours, days or weeks like a lot of new sites take.

    Playing around with that old domain name has caused me to develop a theory that "backlink age" plays a factor in where google ranks pages. The older the backlinks, the better then are.
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  • Profile picture of the author cashcow
    You will get a lot more benefit than from a new domain and like ~kev~ says, steady rankings instead of the usual dancing.

    lee
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    • Profile picture of the author Scott Million
      Originally Posted by cashcow View Post

      You will get a lot more benefit than from a new domain and like ~kev~ says, steady rankings instead of the usual dancing.

      lee
      Yes, I'm just trying to verify if this will be treated as an aged domain given my op...

      Reason being, I grabbed a 2 year old domain before and it hadn't been indexed by any SE's... which removes its age power according to a few 'regulars' I read from. This one WAS... but then it WASN'T in 2009....according to this 'checker' that was recommended, anyway...
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  • Profile picture of the author ConnorMcCreesh
    It will almost without a doubt get a lot more attention from google, it is worth the investment.
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  • Profile picture of the author goykos
    A kinda newbie question.

    Does the domain age start when the domain was first registered or when it
    was first hosted?
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  • Profile picture of the author duia
    Sites can gain many benefits from those aged domain names. For example, once someone create sites with this type of domains, then usually these sites can get friendly with Google esaily and quickly because the higher value of the aged domains.
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  • Profile picture of the author BobRenwick
    An aged domain is an excellent way to go. I have several of them. The only problem is that you will have a very difficult time finding one that is 100% keyword optimized. But if you can find one that is even partially keyword optimized and then have your actual keywords as subfolders you'll be way ahead of a new domain.

    I don't worry too much about links as I always build my own and many old domains have scammy links that are irrelevant to the content of the site.

    If you can find one that has PR or DMOZ registration grab it even if it isn't exactly what you're looking for.
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    • Profile picture of the author Crew Chief
      The aged domain name is the perfect strategy to employ, especially when launching a new site that you want to make into an instant A-U-T-H-O-R-I-T-Y site.

      There are two ways to make it work. In each case you are going to perform a cache grab of all of the IB BLs to the aged domain and build camouflage/dummy pages to replace them. I usually use videos mixed with some other scraped content or articles. And then you can either...

      (a). Use the home page as a Link Juice Passer by posting BLs to your money sites. An example would be: http://www.carsecretsrevealed.com/ This site use to belong to Corey Rudl who founded IMC. If you recall, he passed in a tragic car accident and apparently IMC let the domain go. The person who picked up this expired domain is now able to pass on some sweet link juice to other sites.

      (b). The second option is to perform a 301 redirect to the new site. This will pass link juice and PR to the new site; essentially making it an authority site IF the PR from the aged domain is at least a PR4.

      Giles, the Crew Chief
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