What is the Product Launch Process Anyway?

For the past 6 months, you too have probably seen this enormous increase in offers for so called "how to do a product launch." At first I was curious and thought about buying one just to see if there were any nuggets to try. But, then every week there seemed to be a new offer from a different person. As with Internet marketing in general, I was given too many options and bought none.

When it comes to launching a new product online, I've always followed the same process pretty much. Can anyone who's bought in to one of these product launch products look at my process here and interject any additional steps?

1. Make the product
2. Get it into an affiliate system, clickbank or other
3. Contact friends with big lists and tell them you have a new product and are planning a coordinated product launch date and that you want them to sign-up as an affiliate
4. Send the product to your friends with big lists so they can evaluate the product
5. Have a conference call with all who have agreed to promote your product to go over specifics with the launch date
6. Produce a video that explains the product and the offer
7. Send the video to your friends with big lists and suggest they add the video to their websites but not to post it live until the launch date
8. Offer to make a landing page/squeeze page for them with their own domain name tied to your affiliate link so they don't have to do any work
9. Suggest they make a bonus to assure people hearing about the offer will buy through their affiliate link
10. Produce email #1 for your friends with big lists to send to their lists that talks about something very special coming next week but you can't tell them what it is
11. Produce email #2 that says it's happening tomorrow
12. Produce email #3 that it's happening now
13. Produce email #4 to be sent later in the day (This is the one where everyone seems to send another email saying "OOPS, sorry, gave you the wrong link...try again)
14. Produce email #5 to be sent the next day saying offer is almost over
15. Produce email #6 that says last chance
16. Produce email #7 that says....this REALLY is the last chance and the offer is being shut down at midnight
17. Produce email #8 that says an extension has been made to the offer (This is where you hear a few returns have been made so there's more inventory, or there was a pallet in the back that got slightly damaged, so there's more inventory at a discount, or we had no idea it would be this popular so we've increased our staff to handle only 100 more orders, whatever)
18. Produce email saying the offer is over but you can be added to a waiting list if any returns come in or sudden openings become available

The main addition to this list of a bunch of emails would also include social network announcements of course. But, what other steps in the process might there be that either you've tried or what all these product launch products are suggesting?

Thanks in advance.