I have a client that I wrote a list system for them about 6 years ago.
They are not using this list for sales but for information dissemination. They create reports and send a links to these reports on a daily basis. The list is about 2500 in size.
Everything has been fine until about a month ago when the server they are leasing form me was placed on a black list. I checked the server for any issues and determined all was fine: No virus, malware or gremlins in the house.
I also determined that even though they run about 12 domains on this server it is the only one that is sending email. To make matter even better for me the server does not even listen on an SMTP port.
So I requested to be de-listed at the black list. With in a few days I was back on. They gave the reason an email was sent to a Spam trap.
The ways I can think about getting a Spam trap in your list are these:
1.Not using confirmed opted-in and other permission based maintenance
3.Purchasing email addresses
4.Renting email addresses
5.Using an email Append service
6.Deliberately added to your list
7.Using an old list
We I am sure we have not done 2, 3, 4, 5
So that leaves 1, 6 and 7
I do not think 6 is the case and I know that we did not build 1
So that leaves 7 which we do have.
After looking at the list I found that many are internal company emails, I can check those to see if they are still valid.
Several email are company type, non free email systems. I figure I could grab about the last two years of these.
This leave me with the rest that I think I have to re confirm.
With this thought I wrote a much better opt in system that has an email activation opt in link using a separate serial for each user.
With this new system I plan on:
1) Setting the status of all non internal and non less than 2 year old company email to "Not approved"
2) changing the IP of the server
3) getting a Gmail account to use to re-email the Not Approved users a link where they can re opt in.
I am hoping I can clean this list and get rid of the Spam Trap
I am asking for any other suggestions, comments or ideas. Has anyone else been in this situation, what did you do?
Thanks for your help and comments,