I will not give your money back

I think you would be better off just giving a refund lol

Lets say someone has some technical issues and you offer to help them. Who knows how long it is going to take? Seriously, are you willing to spend a couple hours our of your day to not refund a couple bucks?

the ebook sounds good and i would be interested in it but as jeremy says do you really want to offer a no money back gurantee as helping them could take days and cost you

Nice idea but I agree with Jeremy - whats your price point? Most people will fail not because your method is bad but because they are lazy - Im assuming your method is legit so will therefore require work:-) Most people are looking for easy money on the internet.

I'm with jeremy on this.

In addition to technical issues you also have to take into consideration the fact that some people are just too lazy to take any step at all or they will simply leave the ebook on their drive to work on it "Later".
Sometimes such issues are reasonable but definitely not so many times.

Bhupinder

Well I guess I'm from the "Old School". If my customers aren't happy with my product and fully satisfied then I want them to have their money back. I believe that it's better to have that customer, be a life time customer, rather than just a 1 shot deal. Remember, you will have them on your list and so the next product, you put out, may be just the thing they are looking for. Why shoot the goose, which can lay you the golden egg.

It may well take the whole book for your customer to determine, the "sure fire" method of making money is either for them or not for them. Even after coaching from you, they may not be able to grasp the concept and realize it's just not going to work for them.

If you refund the money, after having giving all you can to the customer, think about how much respect and credibility you will have with them and others that know you are a person which goes the extra mile.

My thinking on this subject is that I'm looking for this customer and other customers down the road. I want them to buy and buy again. But if you are looking at this as being a 1 time deal, so you can make a few fast bucks, go ahead and fire your customer because that is exactly what you are doing.

Just one more thought then I'll shut up :p . You have only been a member here for about six months. This is a forum where you not only come to learn and hopefully help teach others, but it is a place where you can market your products and put income in your pocket month after month. By showing your willingness to back your products, you will build your credibility and your pocketbook exponentially with your fellow warriors.

Ken
The Old Geezer

P.S. It might be a good idea to remember Google's bots may will have your post and your "no refund" policy indexed within a few minutes after your post. Do I need to say more?

That may sound like a good idea to keep the serial refunders away.

However, you may easily still end up giving refunds, involuntarily. They will simply do a chargeback with their credit card company. More often than not, the credit card company will just do the charge back. They won't read the terms on your site and tell their customer that they shouldn't have bought your book.

You book sounds intriguing but I don't think you say that what people need to do is "something we all love doing" - "everyone" doesn't exist! Also I assume that most people who will buy the book are already working an IM business: your approach just may not fit into their current business model. For example for me personally I'm not touching PPC for at least 6 months. Its not that there's anything wrong with PPC but I don't have time to get my head around it at the moment - so I would buy the book and (depedning on the price) either keep it for later or ask for a refund

This has already been mentioned but I'd like to repeat it. If they really want a refund then they'll do a credit card chargeback. That's far worse for you than just giving them their money.

Let me tell you a true story. About 15 years ago I was running an advertisment in the local Yellow Pages (telephone directory book). At the time, the ad cost around $800 per month, but it was not attracting much business.

New customers were coming to me by referrals and direct mail ads, but not from that phone book ad.

So I added a guarantee - a full, money-back, no questions asked guarantee. That is the only change I made in the phone book ad.

The day the new phone books came out, I started receiving busienss from new customers who had seen the phone book ad.

Because of that guarantee I began acquiring $8,000 to $10,000 extra business from new customers each month. (Most of them became repeat customers. )It worked for years until more people began their searches for someone in my profession by looking on the Internet.

I can count on the fingers of one hand the number of times I had to refund.

There is a well known guru in real estate investing here in the States. His name is John T. Reed. He is knowledgable, communicates well, and is well respected in his area of expertise. (Even though he is a bit of a charactor.)

He sells his books (all are printed books - not ebook) at his website, and he says right up front there is no guarantee. No money back guarantee.

But remember, he is already well known nationally, and he is well respected in his field. So he can get by without offereing a guarantee.

You and I can't. People won't buy from you or me (at least the first time) without a guarantee.

There is only one way to be certain of this...test it. See what happens.

:-Don

indeed it sounds like more trouble than it's worth.

I think that's a mistake friend.

You're business should be about helping people and
making money.

You're going to make more money in the long run if
your offer refunds and you'll ultimately be able to
help more people.

What if someone feels like your sales letter didn't
represent your product good enough and once they
went through it it wasn't what they had hoped for?

What would happen to your grocery store or your
local wal-mart if they didn't offer refunds?

mike

There is much truth in what you say. Yes, I want to help people and to make money.

Probably, the better idea would be to offer the eBook in 2 editions:
- one cheaper, with money back guarantee, where you see the method and decide if it's good for you or not.
- one more expensive, with no money back guarantee, where I explain the extra needed steps and I offer support at every step.

How's that?

LOL, so here I go again.

I went back and reread your OP and subsequent post. I think it's obvious you believe in your method. Now it's time for you to take a step away from your product and put some faith in your customers.

True, there may be a few who will buy to rip the product off, but the majority of the folks are honest and above board. You will increase your sales in this forum (when you launch your WSO) and else where with the "Money Back Guarantee".

I have only had to issue 5 refunds over the last 7 months. 1 was my fault (missed adding them to the delivery list, my bad ,) 1 the customer wanted it their way and not in accordance with my business plan, and 3 who felt my service, just wasn't right for their particular business model, at the time.

The refunds were issued with no fuss and no hassle. Who am I to argue with their justification. Obviously the first one was fully justified and I more than likely lost him permanently. The 2nd one may or may not come back.

But here's the kicker! The other 2 came back and subscribed, to not just 1 but 2 of my monthly services. Thus doubling the amount they originally were paying and have been doing for 3 straight months now. Way more than the original amount I refunded to them.

And what makes this even more sweeter for me, 1 has indicated she will be signing up for my next niche and it will be more expensive, than the other two niches combined, she is already paying for.

I'm hoping you can see the pattern here, but you have to do your own business plan. I wish you the best.

Ken
The Old Geezer

I also read all again and I discovered, after the feedback received, that despite my good intentions, the skepticism is too high so I might lose because of that.

I think of myself as reasonable open minded, so I will offer that money back guarantee, at least on the WSO. I'll have to think of other ways to make sure that my customers will succeed in their efforts, if they are using my method.

I've scanned the thread and I don't think I've seen it explicitly stated...
A solid unconditional money back guarantee is all about:

RISK REVERSAL

Which is a very powerful sales tool.

At every stage in the buying process you should be handling potential objections from your client.

One of them is:

What if this is not for me.

If you reduce their risk, you're increasing the chance that they will buy.

Just remember, the client doesn't know if your product is right for them until they buy it - regardless of how much you believe in your product, they don't - until they have experienced it.

So, why put obstacles in their way?

If they don't like it, or can't be bothered to act on it - that's their problem. By not offering a refund guarantee, you're turning away potential sales from people who just want the extra security of it being there - people who probably wouldn't ask for one anyway.

I'm with the guarantee-required crowd. I like to see a big, bold 100% Satisfaction graphic on any product I buy or license over the internet.

And here's a hint for folks: You may offer a 100% money-back guarantee, but don't mention it on your page. Wrong. Brag about it. Make it part of your marketing strategy. Show it as a benefit.

I didn't read the above posts, but in theory it sounds great.

But, in reality will it work?

My thought is NO.

Why?

Because people want a way out.

A way to paint themselves OUT of the corner.

And what you are doing is pinning them closer to that corner then they want to be.

Based on my experience people don't want solutions they want to be entertained.

Because most people who get into internet marketing are not serious IMHO you are going to get less sales because you forced them into a position where they just don't want to be.

But, for those that are serious it sounds like a winning combination.

Question is how many will that be?

After reading the response to your post, I think what you have is a very USP that just may work. I would do a split test to see how things turn out. The way I read it is you are giving better than a money back guarantee. You are giving your time which is worth more than a few bucks. If I were looking for a product and saw something like what you offer I feel I would make the purchase. Just my $2.00 (inflation)

Nope - I would not buy your product, no matter how fabulous you think it is, without a money-back guarantee.

Cindy

If you will NOT give me my money back, then I will NOT buy your product.

Don't want to deal with refunds? Use lulu.com for your delivery method.

They have a no refund police, only exchanges for defective media.

Another good way to do it is to add a value that starts after
the refund period has elapsed - bonuses maybe, or perhaps
software.

If you can package your product with software that makes
it easier to do your method then you just set it up so you
shut down the software registration when the guy wants
a refund.

Of course this is more involved and that's why most marketers
won't do it, won't build an iron cage around their customers,
and will have to depend much more on ongoing front-end sales
to make money.

When you go to the effort to "trap" your buyers into loyalty
to you - by giving them the FEELING or BELIEF that they
are getting something they cannot get elsewhere - then you
begin to carve out a position in the marketplace which, if
nurtured and maintained, will be unassailable and will probably
make you rich.

Everyone here is in love with the refund guarantee and I think that in most cases (for general public consumption), that this is a good policy. HOWEVER, there have been digital manuals that I have bought for $500 (that were limited to 100 people) in which there were NO guarantees and which sold out within a couple days.

The big question is, is your stuff no more than a rehash of other stuff out there? And if it is, then you are definately better off having some sort of refund policy in place.

If it is unique, then that may be a different story.

I allways give a refund at the speed of light.
It's much more simple than having to deal with
chargebacks and disputes.

if the product is that good, just say there are no refunds as this product cannot fail lol

A. Service is a nightmare and the disease spreads with success. If you are successful and start selling 50 copies per day can you support all those people?

B. If people do not see a "risk reversal" on your order page then you conversions will most likely plummet, especially with a bunch of "weasel" clauses like you're stating.

C. When people can't refund they chargeback or complain to governing bodies...is that better than a refund?

I think you are overly idealistic, refunds are a reality of business. Embrace that rather than running from it.

I'm like Ken, from the old school, if my customers aren't happy with my product, I want them to have their money back and maybe try my next prodoct, knowing if they aren't satisfied with it they can get fair treatment from me.

why would you want to keep their money if they are not happy with your product? One thing for sure, you wouldn't have to worry about them being a repeat customer.

I think having a guarantee with strings (such as having to prove you did certain things to qualify for a refund) may hurt sales more than no guarantee at all. When I see one of those it makes me think the seller will probably just use that as an excuse to deny the refund (in other words, they'll say the proof that was sent in was not enough).

It's not unlike mail-in rebates, where half the time they don't honor the offer.

Didn't that wee-wee pill guy who just got pitched in the slammer
offer a guarantee but forced customers to get a humiliating
doctor's note to get a refund?

Halbert wound up in jail at one point. Despite his god-like repute
a lot of his theories about direct mail haven't held-up in large
scale testing.

Vincent James lost his fortune as well and I think did some time,
if I am not mistaken.

Look at Jim Straw's model - he hasn't to my knowledge, been
thrown in the slammer.