How do you feel with this type of Sale Page: Learn [Some Tactics] for Free

CurtisN

14 years ago

Got any concrete examples? I have no idea what you're talking about...too many blars

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Curtis Ng (blog) - Product Launch Manager

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Colin Theriot

14 years ago

The problem with this is it's false advertising. You can't call something "Free" if you have to spend money to get it, even if it's a free bonus with a paid product.

Ask Brussell Runson about his Microcontinuity stuff. Turns out the FTC doesn't like for you to say "Free Plus Shipping" when it's really "Not Free Unless You Are Buying A Free Trial To A Thing". That's not Free.

I'm not saying it doesn't happen all the time. It's just not legal to do. Up to you if you want to risk it.

A proper way to do it would be to state clearly in the headline that it's "learn X free when you try Y for Z% Off!"

EDIT: I wanted to add - the salesletter as listed may not be problematic - it would be if you used ad copy to promote the offer that say "X FREE" when that wasn't the case at all. It's usually referred to as "bait and switch" marketing.

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WillR 14 years ago

Originally Posted by Colin Theriot

Ask Brussell Runson about his Microcontinuity stuff.

You could also ask Russell Brunson...
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- Colin Theriot 14 years ago
  
  Originally Posted by WillR
  
  You could also ask Russell Brunson...
  
  If you point out the joke it stops being funny.
  
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  Fair warning: It's possible I'm arguing with you because I have nothing better to do.
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  WillR 14 years ago
  
  Originally Posted by Colin Theriot
  
  If you point out the joke it stops being funny.
  
  So why did you point it out then...
  
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  CDarklock 14 years ago
  
  Originally Posted by Colin Theriot
  
  If you point out the joke it stops being funny.
  
  You should just call him "the sprout" and snicker at how nobody knows WTF you're talking about.
  
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  "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
  
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- Michael Mayo 14 years ago
  
  Originally Posted by Colin Theriot
  
  Ask Brussell Runson about his Microcontinuity stuff.
  
  Originally Posted by WillR
  
  You could also ask Russell Brunson...
  
  LOL... Good catch!
  
  Makes me want to check out the "dyslexia" nich'e. :rolleyes:
  
  Have a Great Day!
  Michael
  
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  1 reply
  
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  seasoned 14 years ago
  
  Originally Posted by Michael Mayo
  
  LOL... Good catch!
  
  Makes me want to check out the "dyslexia" nich'e. :rolleyes:
  
  Have a Great Day!
  Michael
  
  That's not dyslexia, that's a spoonerism! It is more likely to happen if you are drunk or VERY VERY tired!
  
  Steve
  
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Johnny

14 years ago

Originally Posted by Colin Theriot

The problem with this is it's false advertising. You can't call something "Free" if you have to spend money to get it, even if it's a free bonus with a paid product.

Ask Brussell Runson about his Microcontinuity stuff. Turns out the FTC doesn't like for you to say "Free Plus Shipping" when it's really "Not Free Unless You Are Buying A Free Trial To A Thing". That's not Free.

I'm not saying it doesn't happen all the time. It's just not legal to do. Up to you if you want to risk it.

A proper way to do it would be to state clearly in the headline that it's "learn X free when you try Y for Z% Off!"

EDIT: I wanted to add - the salesletter as listed may not be problematic - it would be if you used ad copy to promote the offer that say "X FREE" when that wasn't the case at all. It's usually referred to as "bait and switch" marketing.

Hi Colin Theriot

Thanks for the advise

I make this post as I receive a "guru" marketer that lead me to such a sale page.
Personally I feel "cheaped"

Just wonder if this kind of sale tactic will convert as this "guru" marketer is doing this lor

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>>> Johnny <<<

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Johnny

14 years ago

Hi CurtisN

Sorry for the "bad" English, I have rephrased the post

I have lost the link to the site as I have deleted the email that promote it.

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>>> Johnny <<<

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CDarklock

14 years ago

All this talk of supper is making me hungry.

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"The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers

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mike.leembruggen

14 years ago

Supper Tactics.... i guess it would only be available after lunch.

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WillR

14 years ago

I guess this is in the evening meal niche?

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Matt.Lake

14 years ago

Why, did Brussell Runson actually get screwed over this?

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Dennis Gaskill 14 years ago

Originally Posted by Matt.Lake

Why, did Brussell Runson actually get screwed over this?

I think it had something to do with Russell Sprouts, who offered a "free" CD then charged a shipping and handling fee. You can't call it free and then charge for it I guess. You might have to check with Mr. Sprouts to be sure, or maybe Daliban Carklock knows more than he's saying.
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christopherNV

Banned 14 years ago

[DELETED]

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NicheMayhem 14 years ago

I feel that I don't like it at all. $903 off, seriously? Bait and switch is a VERY short-term way of selling, you may get some customers sure but chances are if they are daft enough to buy in they will probably do nothing but send questions and problems in emails or tickets and call in to get advice on a consistent basis until finally requesting a refund the seller is actually happy to give just to get them to go away.

Wow, now THAT'S a run on sentence right therr'
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How do you feel with this type of Sale Page: Learn [Some Tactics] for Free

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