Affiliate Program Advice - Self Managed Affiliate Program vs Clickbank

11 replies
Hi

I've almost finished creating a product to sell and usually I sell it to my list and sign up a few affiliates for my own self managed affiliate program but now I'm beginning to wonder whether putting it on Clickbank wouldn't be a smarter move.

In the past I've also used PayDotCom but haven't had much success with it, which is probably more my fault than a slight on PayDotCom.

Can anyone give me some advice on which method they prefer/pros and cons etc.

Thanks in advance for all your help.

Lesley
#advice #affiliate #clickbank #managed #program
  • as an affiliate I prefer clickbank because I know they always pay me and I can get my links instantly instead of filling out your enrollment form and waiting for approval and guessing I'm gonna get paid.
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  • Profile picture of the author LesleyJohnston
    Thanks for your input. It's reminded me to think like an affiliate when setting this up and top of the list is always - am I guaranteed payment, and Clickbank offers that guarantee!

    Thanks again.
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  • Profile picture of the author globalpro
    Lesley,

    As an option, the Rapid Action Profits script gives you sales processing (through PayPal) and affiliate management all in one place, which you control. As for the affiliates, the rotation of full sales, depending on your payout % is paid directly to the affiliates.

    Plus, you manage your affiliates for notification of other products you add and can do special promotions directly to them.

    Worth checking out:

    Rapid Action Profits

    Plus RAP now has it's own marketplace for vendors and affiliates:

    RAP Bank*Instant Commissions Vault

    Worth checking out.

    Thanks,

    John
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    • Profile picture of the author LesleyJohnston
      @GlobalPro, John thanks for the recommendation. I've looked at RAP before and it looks really good but in the past decided to stick with the $7 script that I've already got as the reports that I was selling were really low cost and not worth spending/investing the cash on buy RAP. I'll look into it more before making my final decision.

      I bought a WP affiliate program to use to sell a higher priced product and then wondered if it would be better to go with Clickbank instead as it might be easier to get more sales.

      @RichJerk321, thanks for your reply. Yes, that's what I was thinking that it might be easier to recruit more affiliates using Clickbank than my own program and good to know it worked for you.

      @ProductCreator, Chris it's a WordPress product so sort of in the IM market and I just checked out Clickbank and there is quite a bit of competition in there, although nothing that covers what my product is. I guess the next stage is to complete my product, set up good affiliate resources and then try and recruit enough affiliates.

      Thanks everyone for your replies, they are much appreciated and have given me plenty to think about.
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  • Profile picture of the author richjerk321
    Originally Posted by LesleyJohnston View Post

    Hi

    I've almost finished creating a product to sell and usually I sell it to my list and sign up a few affiliates for my own self managed affiliate program but now I'm beginning to wonder whether putting it on Clickbank wouldn't be a smarter move.

    In the past I've also used PayDotCom but haven't had much success with it, which is probably more my fault than a slight on PayDotCom.

    Can anyone give me some advice on which method they prefer/pros and cons etc.

    Thanks in advance for all your help.

    Lesley
    Clickbank, hands down.

    Do remember Clickbank has 100,000 Affiliate promoting their product.

    Back several years ago when I first started online marketing, I made a crappy workout page (I didn't know how to create websites), and within 1 month I had 7 Affiliates, and I was doing NOTHING.

    Now imagine if you have a decent looking website that converts well!
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  • Profile picture of the author tecHead
    I'd be remiss if I didn't chime in here, I think. This is only my advice and how I tend to look at things; this is no slight on anyone else's tactics.

    As a business owner, I think its best to use both scenarios because both have their pros and cons. IMHO it depends on what product you're dealing with and your marketing plan for that product; which filters off into the sales funnel you've planned out for that product.

    The what product comes into play whereas if you're looking to build up a following; (I'm talking strictly Affiliates, here); then CB would be the better choice, because the Affiliates are already there. You just have to figure out how to attract them to your product. There's plenty of literature on-site to help you achieve this goal; which is another perk of CB.

    CB also takes the headache out of having to track and pay your Affiliates; like should you have a rash of sales for a particular product. I haven't delved into CB enough to know exactly how they handle the 1099 situation, but it would seem logical to me that they'd be the ones handling that as well since they're the ones actually collecting funds and paying not only your Affiliates, but you as well.

    Now, the sales funnel thing comes into play if you're wanting to lead your Customers down a specific path. CB just recently initiated an upsell feature into their sales process; but you have to qualify to be able to utilize it. Now, that to me is limiting and I can't stand it when a company I'm using as a tool attempts to limit the way I choose to run my business, (but that's opinion).

    The fact is, unless you incorporate some heavy duty programming.. you're not gonna be able to do too much creative selling by using CB; which then leads you back to your own Affiliate situation.

    ProductCreator brings up another valid point.

    Well, that's about as far as I'm gonna go with this here. I'm sure there are other Warriors still to chime in with their thoughts, as well.

    Good luck on your release!
    HTH
    PLP,
    tecHead
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    • Profile picture of the author LesleyJohnston
      Thanks tecHead,

      Your comments are along the lines of what I was thinking. My aim for the product is to attract as many affiliates as I can to promote the product and after the initial push, leave it to it's own devices, so I can focus on producing more products. I'd rather get 45%/40% of someone elses effort than 100% of my own!

      Thanks everyone for your replies.
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      • Profile picture of the author tecHead
        Originally Posted by LesleyJohnston View Post

        Thanks tecHead,

        Your comments are along the lines of what I was thinking. My aim for the product is to attract as many affiliates as I can to promote the product and after the initial push, leave it to it's own devices, so I can focus on producing more products. I'd rather get 45%/40% of someone elses effort than 100% of my own!

        Thanks everyone for your replies.
        Glad to help, Lesley.

        In that case then yeah.. go with CB for that initial product. Accumulate your Affiliates and keep in contact with them. This way you have a good gauge of who you'll be able to rely on with subsequent products outside of CB.

        Some of the CB Affiliates won't promote anything that's not on CB. You obviously won't want to spend too much energy on those Affiliates outside of CB. Some you might be able to massage into promoting products you're not pushing through CB, as well; and again, these Affiliates will need a different type of attention.

        Its best, (IMHO), to treat your Affiliates like you would Customers in that you wanna keep them on a list and then segment that list based on performance/preference. You'll then be in a better position to make educated business decisions when it comes time to promote a new product.

        HTH
        PLP,
        tecHead
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  • Profile picture of the author JTor
    Go for Clickbank.

    Remember that if you tend to have huge amounts of sales, with a self managed products you would still have to pay some taxes to the IRS.
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  • Profile picture of the author ProEFI
    ClickBank is a good choice when you are getting started with your products. If you intend to market multiple products, then I suggest you consider the EasyClickMate script. You can learn more about it by clicking on the link in my signature.
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