His site is a beaut! But after two months of design work and a month of waiting. He has no sales. It is a brightly lit billboard on a dirt road.
So now he confesses that maybe us marketing nutbags must have a secret weapon or something to get people to throw their credit cards at us.
As he missed the putt, I said "yes that's it. We do know things that the average Joe doesn't. And, we know just the right words to put on a web page or in an email."
Now I could have told him to hire me at the start...but I did not want to hurt his feelings because this guy has been great to me and he is a superior coder.
Because I care about he guy I'm going to suggest that he should backup and focus with a proper Marketing Plan. Hopefully, I will hear the words, "show me how"
What do you think?