You quit the off-line world for internet marketing only to be told the money is off-line lol

Yeah, that is pretty funny.

I know there is a lot of money to be made there, but the whole reason I came online was so I wouldn't have to deal with clients in that capacity!

I'm willing to be a lot of people here don't have the sales skills or, perhaps even, the inclination to do "offline" so it must be kind of disheartening to be led to believe that that is what you have to do to make "the real" money.

Lee

Hello Niffybranco,

By using your connections in the off-line world, to offer services online, would be your best choice of action to increase your income quickly.

It is always better to leverage your experience and your contacts to maximize your bottom line.

You can always offer to do one for free, and then use that as a testimonial or a center of influence to recommend it to all of their associates and business friends.

All the best ... Ron

Oh the irony

What's ironic for me, personally, is that I sold my offline business a couple of years ago to concentrate my efforts on niche marketing online (as well as stock investing). Offline marketing is great and I still use it to compliment my online efforts, but from where I'm sitting I see far more opportunities online than ever before.

RoD

Here's where the "money is at": wherever there are people who are willing to pay for a product or service. Online, or offline.

Sorry, but you have it all wrong.

The money is selling how to do offline to online marketers who are not making any money online so they can go offline and then come back and sell how to info products on offline marketing. Thus, realizing their original goal of working exclusively online.

The Big Guys who are "making it" in offline sales are "making it" by selling How To info products to IMers.

And that's the truth.

George Wright

Money is where you believe it to be.

Online, offline, from the sky......doesn't matter

Ryan

I agree with Paul,

As long as I am self-employed, able to attend this and that
without the headaches of a corporate job I don't care how I earn it.
As long as it's not mowing lawns or welfare!

I don't think anyone would pay to see me Pole Dance. LOL

Money Is EVERYWHERE!

oh the irony of it

It's not that ironic because the people that quite there jobs aren't going back and working the same old jobs. They're still doing online marketing, just for offline clients.

However, I do agree it's a little screwed.

Ironic.

There's ALWAYS a catch, and the catch is that you
STILL have to know how to market ONLINE success-
fully before you can sell your online services to any-
body.

Marketers on this forum are trying to "escape" work
to do something easier, when it's impossible to get
your clients results when your escaping to do what
you perceive to be easier.

It's ALL marketing. And, it's ALL work.

Try being a newbie persuading someone like me to
give YOU thousands of dollars to do...nothing.

Piss off the wrong people, and you could have a
very bad day.

I personally dont listen to trends or "where the money is"...its painfully obvious that there is PLENTY of money to make right here online and believe me marketing to offline businesses isnt as easy as the guru's make it sound.

Most businesses are sleptical and most dont want a mailing list at all because they dont understand it. Web Design sure they get that, but mailing lists are foreign to them and they are very scared/skeptical.

You need to be a really goood talker and probably have some other qualities that I didnt have when I gave it a go....but point is the money is here online and it aint going anywhere.

The thing that nobody can escape is that the central activity for entrepreneurs is selling. I just read a Dan Kennedy piece today where he said the two most important sales you have to make is to sell yourself on selling, and then to sell yourself on yourself. Then he said a third important sale is you have to sell yourself that your product or service is clearly the best choice for customers in your category-and you can't fake it-it really has to be-so adjust or change it until it is, or get a different product/service. Otherwise selling is all uphill.

Since selling is the life of an entrepreneur, he suggests that instead of looking for a way to escape it, (like many IMers), you might as well choose to become a master, and enjoy it. Otherwise, you could just get a job, but then you still have to sell yourself every day-but a lot cheaper.

My experience has been that the majority of the "how to market online marketing services to offine clients" products I've bought don't actually imply that it's the only way to go-just that it can be very profitable-and that's true.

I think a lot of the buyers of such products are telling themselves it's the be-all. They only have themselves to blame for that, since a few hours of research puts that idea to bed. If you only read ebooks teaching one niche, maybe you start thinking the world is that niche. Every form of marketing involves research, and if you won't do that, you won't make it in any entrepreneurial endeaver anyway.

I don't agree with people who say it's got to be hard though-there are many ways to do it, and it seems to me the smartest start with their exit strategy in mind. In other words, as soon as they figure out the model, they hire a sales force, and outsource the work. The highest level of entrepreneurial success is achieved by those who figure out as quickly as possible how to make their business run without them. But for most of us, there's a psychological barrier to doing that, for a variety of reasons, we have a hard time going from wage earner to owner of a business, rather than owner of your own, self created job.

I think we Internet Marketers have a great opportunity when it comes to helping "offline" businesses get more clients online. Let's face it, most business owners are clueless when it comes to web marketing. This is our chance to help out "bricks and mortar" businesses in our community and make some money in the process.

I think maybe you have been listening to all these so called offline sales pitches too much.

They are only trying to turn a profit for their online business by selling offline tactics to online people and unfortunately the average person soaks it up like sponges and doesn't see it.

They actually go out and try offline marketing having been sold the dream online and trying to convince clients that they have the secret when in actual fact they are going against everything they believed.

We get clients online so when they get our services they have already experienced the system we sell.

Makes you wonder doesn't it.

Quentin

hehe, there is always money to be made, the internet allows to easily connect to more people.. either way - do what works for YOU

Frank Kern's new business (with Trey and a few other partners) is called Locella. They will be offering online marketing and lead generation services to offline service based business like plumbers, etc. etc.

Frank is leaving the world of multi-million dollar IM launches to do this. I'm sure Frank is pretty sick of teaching IM stuff, and probably also interested in building a "real" business vs. hustling for the rest of his life (like a lot of people), but just something to think about. He obviously thinks there's big money in it, which he hinted at way back when with his "State of the Internet Address" video ...

"Offline" is a bit of a misnomer - it includes online too. A good marketing strategy is made up of many components; the joy of being an entrepreneur is that you can offer those bits that you're good at (or where you know to outsource to).

However, even if you don't want to go into "offline" but you are still dealing with business owners, it's best to at least have a basic overview or understanding of what those offline components are and where and how they fit together.

If you're making money through affiliate marketing, physical products from websales and info products, it probably doesn't matter much.

Offline is hard work, but it - for me - is great fun because it's like having an interesting puzzle to solve every day. As soon as it stops being fun, I'll concentrate much more on my membership sites and info product sales.

The joy of online is that it changes all the time and there is always something new and fresh to discover and learn. It's great, too, if you're feeling antisocial :-)

There are a lot of "how to do offline marketing" info products out there - I'd just say, before you buy them, just check the writer has actually worked successfully in that arena and not just cobbled together a report made up from other reports.

~ Jacqui

What, you mean he didn't find some long tail keyword and register the exact match domain name? LOL

I love the head line.

There is really great money to be made offline using online ideas.. lol

Check out my sig for a whole forum full of info...

Dave

Why limit yourself?

I used to make all my money online over 13 years. The past couple of years, I have diversified my income. It has been useful in regards to the current economy while each month's roller coaster goes up and down.

There is money to be made on, and off, line. You just have to find out what is the best bang for the buck and your time.

It is up to people whether they wish to pursue with Offline products or IM-Related ones

Frank Kern was clever and he identified an untapped market.