Your honest opinion please...

Hi,


I like your idea of offering the videos for free right up front.

Have you considered getting visitors to opt-in before they can get their free videos? Or are you already doing that?

Making them sign up for your free videos... and then sending them gentle reminders to come back to your site and check out your worksheets would be a good way of getting more eye balls on what you want to sell.

And then of course you'd also have the list... which is a powerful asset in itself, because you can sell to them again down the road.

Just an idea...

- Jake

Thanks Jake and gox1971,

The only issue I'm having is the fact that I believe that my videos ARE my bread and butter. In that case, should my videos be free in order to try to get sales for worksheets, books, and adsense?

Why not give the first one, two or three videos to generate interest and then let them buy if they want the complete set? If the videos are your bread and butter, then don't give them all away for free. You are not going to get everyone, but you should get at least as many as you are now, and I would bet many more than now.

Just a thought.

I wouldnt give away all the videos for free. If you are getting free milk, you dont need to buy the cow.

And as long as you are giving away the farm for free, there is no incentive to buy.

I suggest giving away 1 or 2 videos to show the quality of your work but then you should be in good shape to have your clients pay for the rest.

Also try adding some free bonuses for the first 500 people who buy your videos

Claude
Grand Scale Illusionist

Are your worksheets necessary? Is what you teaching in the videos of little value without the worksheets?

If the answer to either of those questions is no, then I don't think they'll sell very well.

You could give something else away as a lure to your site, but even when you give things away you still have to work for the traffic, at least initially. All traffic generation requires either money or effort, at least in the early stages.

Thanks everyone,

I do have some free videos on my homepage in order to 'lure' people in.

Dennis, good point! If my site were free for all, anyone could watch the lesson and then they would see the second part of the lesson whereby I take up the answers to the worksheets. So, to answer your question...kind of. The worksheets aren't necessary, but, since it would be inexpensive to buy, and I take it up in the free video, some people might be inclined to buy the worksheets. As well, I sell my own books.

I think you are talking about your CONVERSIONS rather than traffic. If your traffic is the problem, it won't matter whether you give them away free or not. Now if you're talking about click-through, that's ANOTHER story!

You may want to consider simplifying your home page before you make wholesale changes to your monetization scheme. It was hard for me to understand the benefits of using your service.

That has got to be priority 1. What will it do for your prospects?

I would also suggest a "Free Report" that would enable a parent to see your grand plan. Why online tutoring makes sense and why it would benefit their child.

With respect to monetization: I agree with not giving up all the videos. A sample tast only, but you should consider having a video that explains your value proposition with tutorial snippets throughout. Think of yourself as a news anchor during this video. Make your case with appropriate snippets.

Some parents may respond better if you offered up packages...

Consider Grammar Pack 1 covers beginning topics while Grammar Pack 2 would be intermediate, etc.

This would enable you to easily layout bullets of what their child will learn with each pack.

A monthly membership can scare people.

Just some thoughts. Good luck!

Ed

Divide up your tutoring course into two sections. Offer videos 1 and 2 for free and get them up all over the internet so that LOTS of eyeballs see them (check out TubeMogul.com for this).

Let people know that if they're interested in carrying on with the course/receiving more awesome materials, they can purchase the remainder at your website.

Make sure your site URL is liberally sprinkled throughout your video description text (making sure that you add the http:// at the beginning so that it becomes a clickable link).

1. You'll generate a lot of interest,
2. people will consider you a generous guru for giving stuff away free,
3. your links will create a lot of Search Engine love, and
4. hopefully, those who view the free stuff will end up so fascinated, they'll feel compelled to buy the rest...

Good luck!


Andrea, The English Webmistress