I've developed a format for a useful report that explains their local competition and the need to improve or enhance their web presence, but that's more of a free bonus for signing into my autoresponder/email series. I'm thinking I need to offer a free one time service to establish credibility but can't decide on something that is a) fairly easy to do or outsource, b) has a high perceived value, and c) isn't something with such a true instrinsic value as to deny me a source of potential income later on in the process.
What's a Good Freebie to Offer to Offline Clients?
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I've developed a format for a useful report that explains their local competition and the need to improve or enhance their web presence, but that's more of a free bonus for signing into my autoresponder/email series.
I'm thinking I need to offer a free one time service to establish credibility but can't decide on something that is a) fairly easy to do or outsource, b) has a high perceived value, and c) isn't something with such a true instrinsic value as to deny me a source of potential income later on in the process.
I thought about an article or a press release, but I'm not sure the potential client realizes the value, and I even thought about showing them how to claim their listing in google local, but that is something that I should be paid for early on in the relationship.
Perhaps a local or national business directory listing?
I'm thinking I need to offer a free one time service to establish credibility but can't decide on something that is a) fairly easy to do or outsource, b) has a high perceived value, and c) isn't something with such a true instrinsic value as to deny me a source of potential income later on in the process.
I thought about an article or a press release, but I'm not sure the potential client realizes the value, and I even thought about showing them how to claim their listing in google local, but that is something that I should be paid for early on in the relationship.
Perhaps a local or national business directory listing?
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