Why "High Traffic" Should NOT Be Your Goal Online

Alright this is geared more towards those that are newer to the IM scene. All you salty vets will already know this.

When I first came online, I thought it'd be great to have LOTS of traffic. I was still "learning the ropes", so to speak... and I thought that having tons and tons of visitors showing up on my website would naturally lead to big paydays.

Can you relate to that?

That's Not The Case.

What I learned... pretty quick actually... is that you can have 1,000 daily visits to your site, and still not make a penny. If the traffic that you're getting isn't TARGETED to what your site is about -- and what you're offering... it's not good for anything.

It's all about conversions. I actually had a site a while ago that only got 50 visits a day... but it made me a lot more money than my very first website - which I was able to bring in 200 visits a day for.

Keywords

Probably goes without saying, but everything online revolves around keywords, and keyword phrases. You have pay attention to WHAT internet users are searching for... and HOW they're doing it.

Commerical Intent

You gotta be able to look at a keyword and immediately figure out how likely THAT particular searcher is to want to buy something.

The "immediately" part comes with time... so don't worry if you're new at this

Let's check out an example:

For the "weight loss" market, which keyword phrase would be more likely to end with a purchase?

1 - "ways to lose weight"

2 - "lose 10 pounds fast"

And the winner is...

#2!

In the first example, the searcher is likely just looking for some general information about weight loss. They are still in the "research phase".

But in the second one, it's pretty darn clear what the searcher is looking for. They want to lose 10 pounds, and they want to do it fast. If you put a related offer in front of that searcher that satisfies that need, you're golden.

Little lengthy, but oh well. Hopefully someone found it useful!


- Jake