First Product launch Advice

To have an effective launch is more than simply saying: "Ok here's my link everyone go buy my stuff."

Observe how Apple launches their new products. If you notice the people at Apple aren't the only ones talking about their next big thing. Everyone is. They have created an event. They just so happen to be launching a new product around that event. They build anticipation. In my opinion. They do well at launching new products. They not do everything else great. But they sure know how to get IPhones to fly off the shelves. Another thing that they do is focus on the quality of their products. They're not perfect, but they do generally create great products.

If you follow the philosophy that Apple uses during a launch you should be able to do well. A few things that you want to have in place are Joint Venture partners, Email List, contingency plans for server failure and payment processors, a launch plan (at what time will each thing take place). During a launch there are many things to consider. Don't take it lightly or the payments will come in lightly, if at all.

If you already have a list, let them know you have something coming. You don't have to give details, just basics. If you don't have a list, start building one now. Some people like to give an overview of what is coming, then segment their list by asking those that are interested to join a launch list. As the launch progresses, if possible, get your JV partners to email their lists as well. It is a good idea to have email templates ready for your JV partners to mail with instructions on when to mail them. That way they can use your templates with a little customization or do their on thing. Also remind your JV partners anytime you want them to mail something.

Like Apple, you want to have everyone in your niche talking about your launch and your product. Make a great product or make a terrible product. I would go with the first one. During the launch process give away some killer free content. This will get more people talking.

If feasible limit the number of copies, the time frame during which the product will be sold, raise the price after a certain number have been sold (or after a certain time has passed), have bonuses that expire after a certain number have been sold (or after a certain time has passed). All of these will help add to the urgency of the launch.

There are many more things that can be included to have a successful launch, but I hope this gives you something to work with.

The most important thing is to always be ethical and honest. Do what you said you were going to do when you said you would. That way the next time you have a launch, people will want to buy your products again.

Eric

There is a lot of psychology involved in a launch, and alot of it is about getting in the 'prospects' head.

A launch is literally about getting the message across in as many different ways and places as possible all at the same time. This could be using JV's, promoting to your own list (using a couple of build up emails pre-launch to create suspense), PPC and all the other marketing techniques.

Think of it just as an offline launch. Above all, you WILL make mistakes but learn from them for next time and keep the things that worked well. The basics of all internet marketing!

Good luck


Ian