I started my sales & marketing career years ago selling copy machines for a company called A-Copy, out of Glastonbury, Connecticut. I made a few sales here and there, but I wasn't exactly a superstar. Then one day, I asked a guy who was a superstar why he was so successful. His name was Pat Santinello, and I'll never forget our conversation for as long as I live.
He asked me how many books I had on selling and salesmanship at home. I told him I didn't have any. He told me he had hundreds of books on selling and selling techniques, and buys new ones every week. I asked him why he kept buying sales books, when he was already so successful. His response, "How do you think I got that way?"
He didn't have to say another word. It was at that moment I realized how serious he was about his profession. And he had the results to prove it. After that conversation with Pat Santinello, I too got serious about selling, and started buying books on selling and salesmanship...lots and lots of books. And suddeny, a funny thing happened. I started making lots and lots of sales.
I left A-Copy shortly thereafter, but no matter where I went or what I was selling, I was always the top sales person. And even though I'm now selling online, my approach hasn't changed one bit. I still buy lots and lots of books.
So if you're struggling with making money online, my question to you is this: How many marketing books do you have at home? And if your answer is zero, it's no secret why your struggling. You're struggling because you're not serious about your profession. And until you get serious and start doing the things necessary to be successful, you're going to continue to struggle.
To help you turn things around, I'm going to suggest a list of my 10 favorite books you should buy at your earliest convenience, including several to help you get your mind right. Because if your mind isn't right, you're not going to succeed anyway:
1. The Ultimate Sales letter by Dan Kennedy
2. Advertising Secrets of the Written Word by Joe Sugarman
3. Getting Everything You Can Out of All You've Got by Jay Abraham
4. Cashvertising by Drew Eric Whitman
5. Words That Sell by Richard Bayan
6. The Unabashed Self-Promoters's Guide by Dr. Jeffrey Lant
7. Live Your Dreams by Les Brown
8. The Magic of Thinking Big by David Schwartz
9. Think and Grow Rich by Napoleon Hill
10. Pyscho-Cybernetics by Maxwell Maltz
Anyway, these are my 10 favorite books. I'm sure others will chime in with their own list. Just remember, books, tapes and CD's are only tools. You still have to put in the necessary hard work, if you want to succeed.