Cookie Tracking - How Long is Long Enough - Answered!

1 replies
How long should an affiliate "Cookie" last?

Interesting facts to consider as you join programs to promote your affiliate links.

Shareasale provides tracking information based on how long it takes for a visitor to your site to click through and buy.

While comparing my stats (as it's the end of the month) I arrived at these numbers:


63% purchased on the same day they clicked the link
12% Purchased within 72 hours
7% purchased within 1 week
12% purchased within 2 weeks
5% purchased later than 2 weeks


This total is 99% not 100% for the few of you "Doing the Math" because I rounded the numbers.

The point being 2/3rds of your visitors who make a purchase will buy today... The majority of the remainder within 2 weeks.

So if you are looking to promote products make sure the vendor offers 30 day cookie tracking.

Programs like Amazon who require immediate purchase are making a killing off of your efforts as a full 1/3 of your visitors who will buy, will not buy today! Amazon didn't grow to their size by rewarding affiliates... they got big by leveraging and taking advantage of affiliates.

So work hard to get people to BUY RIGHT NOW! Make your presell count! Lifetime cookies really make little difference as people change and clear cookies so frequently.

Your mileage may vary!
#answered #cookie #long #tracking
  • Profile picture of the author JeffLam
    Great stuff! I'm sure many would appreciate this. Especially those who want to recruit army of affiliates.

    It would be good for them to use your stats as an explanation to their affiliates as to why they chose such and such cookie system, plus a push to them to sell.
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