However, I just came across something else that seems like a very good way to make money but I wanted to know if it is 'black hat' or just a good business strategy. I am not naming names, but I will say I came across this via email ad and was intrigued as usually I don't click on these ads.
When you do read the terms and conditions, you find out you are agreeing to join a membership site with a substantial monthly fee (charged of course to the same card you paid for shipping and handling for your free product) unless you cancel by phone or writing at least seven days prior to the next billing date.
Maybe I'm wrong, but I'll bet more than a few people don't read the Terms and Conditions, end up with a charge on their statement that they are shocked at and try to dispute, but can't, because the Terms and Conditions they neglected to read stated everything quite clearly.
The marketer gets the membership fee and the disgruntled buyer learns a lesson about reading Terms and Conditions. Of course, I imagine some of the customers do read the T&C and pay the membership fee voluntarily every month as well.
I guess what I mean to say is that it is not evident UNLESS you read the terms and conditions that you are subscribing to something and will be charged in the future.
So, is that unethical or not? On one hand the marketer in me says heck no, the customer should always read the T&C. Then again...the customer in me says why wasn't it more clear on the main page that I was subscribing to something? What do you all think?