There Is No Such Thing As Blackhat
think after I present my argument, you'll understand where I am coming from.
Up until recently, I knew nothing about blackhat methods of promotion. I
admit it. I never cared and I never bothered. But then with all the talk, I
figured maybe it would be a good idea for me to get educated so that I'd
know what they are in case, inadvertently, I did something that was
considered blackhat. I wouldn't want to do that because I don't want all
my hard work to end up for nothing one day.
So I did my research. And I discovered some fascinating techniques. Almost
scary some of them.
But then, I looked at the sites that these blackhat methods were targeting
(mostly Google) and then read their TOS, and what I came up with was
essentially this.
These blackhat methods are AGAINST these sites TOS, as in expressly
forbidden. In other words...illegal.
That's not blackhat folks. That's just flat out illegal.
But...some of the stuff I found, considered blackhat, was not covered
in the TOS and guidelines, which means that according to these sites,
these methods are OKAY. So they are NOT blackhat, as much as some
people would think. If a site says you can do it, or more importantly,
doesn't say you can't, it can't be blackhat.
Therefore, technically, there is no such thing as blackhat.
At least that's the way I see it.
Now, if somebody wants to present the argument from a different
perspective, I'll be glad to listen. But I'm a black and white guy. Either
something is legal or it's not. I'm not talking about ethics here. I'm talking
about some of these SEO tricks that people use that are called blackhat
that are either:
1. Expressly forbidden by TOS
2. Not expressly forbidden by TOS.
Now, TOS can change. Certainly that happened when all those MFA sites
came out a few years ago where people were generating automated crap
content in order to game the SEs. That is now expressly forbidden and
if you do it, your sites will appear nowhere in the SEs. That to me is not
blackhat. It's plain stupid because it will do you no good since it's clearly
spelled out...don't do this.
As I said, I'll listen to other points of view but the way I see it, you can
either do it or you can't. There is no in between.
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