There Is No Such Thing As Blackhat

87 replies
I'm going out on a real limb here with this one, but bare with me because I
think after I present my argument, you'll understand where I am coming from.

Up until recently, I knew nothing about blackhat methods of promotion. I
admit it. I never cared and I never bothered. But then with all the talk, I
figured maybe it would be a good idea for me to get educated so that I'd
know what they are in case, inadvertently, I did something that was
considered blackhat. I wouldn't want to do that because I don't want all
my hard work to end up for nothing one day.

So I did my research. And I discovered some fascinating techniques. Almost
scary some of them.

But then, I looked at the sites that these blackhat methods were targeting
(mostly Google) and then read their TOS, and what I came up with was
essentially this.

These blackhat methods are AGAINST these sites TOS, as in expressly
forbidden. In other words...illegal.

That's not blackhat folks. That's just flat out illegal.

But...some of the stuff I found, considered blackhat, was not covered
in the TOS and guidelines, which means that according to these sites,
these methods are OKAY. So they are NOT blackhat, as much as some
people would think. If a site says you can do it, or more importantly,
doesn't say you can't, it can't be blackhat.

Therefore, technically, there is no such thing as blackhat.

At least that's the way I see it.

Now, if somebody wants to present the argument from a different
perspective, I'll be glad to listen. But I'm a black and white guy. Either
something is legal or it's not. I'm not talking about ethics here. I'm talking
about some of these SEO tricks that people use that are called blackhat
that are either:

1. Expressly forbidden by TOS
2. Not expressly forbidden by TOS.

Now, TOS can change. Certainly that happened when all those MFA sites
came out a few years ago where people were generating automated crap
content in order to game the SEs. That is now expressly forbidden and
if you do it, your sites will appear nowhere in the SEs. That to me is not
blackhat. It's plain stupid because it will do you no good since it's clearly
spelled out...don't do this.

As I said, I'll listen to other points of view but the way I see it, you can
either do it or you can't. There is no in between.
#blackhat #thing
  • Profile picture of the author LegitIncomes
    Originally Posted by Steven Wagenheim View Post

    I'm going out on a real limb here with this one, but bare with me because I
    think after I present my argument, you'll understand where I am coming from.

    Up until recently, I knew nothing about blackhat methods of promotion. I
    admit it. I never cared and I never bothered. But then with all the talk, I
    figured maybe it would be a good idea for me to get educated so that I'd
    know what they are in case, inadvertently, I did something that was
    considered blackhat. I wouldn't want to do that because I don't want all
    my hard work to end up for nothing one day.

    So I did my research. And I discovered some fascinating techniques. Almost
    scary some of them.

    But then, I looked at the sites that these blackhat methods were targeting
    (mostly Google) and then read their TOS, and what I came up with was
    essentially this.

    These blackhat methods are AGAINST these sites TOS, as in expressly
    forbidden. In other words...illegal.

    That's not blackhat folks. That's just flat out illegal.

    But...some of the stuff I found, considered blackhat, was not covered
    in the TOS and guidelines, which means that according to these sites,
    these methods are OKAY. So they are NOT blackhat, as much as some
    people would think. If a site says you can do it, or more importantly,
    doesn't say you can't, it can't be blackhat.

    Therefore, technically, there is no such thing as blackhat.

    At least that's the way I see it.

    Now, if somebody wants to present the argument from a different
    perspective, I'll be glad to listen. But I'm a black and white guy. Either
    something is legal or it's not. I'm not talking about ethics here. I'm talking
    about some of these SEO tricks that people use that are called blackhat
    that are either:

    1. Expressly forbidden by TOS
    2. Not expressly forbidden by TOS.

    Now, TOS can change. Certainly that happened when all those MFA sites
    came out a few years ago where people were generating automated crap
    content in order to game the SEs. That is now expressly forbidden and
    if you do it, your sites will appear nowhere in the SEs. That to me is not
    blackhat. It's plain stupid because it will do you no good since it's clearly
    spelled out...don't do this.

    As I said, I'll listen to other points of view but the way I see it, you can
    either do it or you can't. There is no in between.
    I think Blackhat refers to something that is either (or both), illegal or against the program TOS.

    You're right, it will do you no good to do something against the TOS. But those doing blackhat bet on not getting caught.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Josh Kulp View Post

      I think Blackhat refers to something that is either (or both), illegal or against the program TOS.

      You're right, it will do you no good to do something against the TOS. But those doing blackhat bet on not getting caught.
      Well to me, there is illegal by International law and illegal by site, which is
      their TOS. In either case, to me, it's still illegal.
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  • Profile picture of the author Jeff B
    Originally Posted by Steven Wagenheim View Post

    But...some of the stuff I found, considered blackhat, was not covered
    in the TOS and guidelines, which means that according to these sites,
    these methods are OKAY. So they are NOT blackhat, as much as some
    people would think. If a site says you can do it, or more importantly,
    doesn't say you can't, it can't be blackhat.

    Therefore, technically, there is no such thing as blackhat.
    Actually, a site might not know what you're doing in some cases and if they were to find out and disapprove of it/ban you/update TOS/etc then what you were doing at the time was black hat, in my opinion. Real black hatting is about staying 2 steps ahead of the sites, not about violating their TOS.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Jeff B View Post

      Actually, a site might not know what you're doing in some cases and if they were to find out and disapprove of it/ban you/update TOS/etc then what you were doing at the time was black hat, in my opinion. Real black hatting is about staying 2 steps ahead of the sites, not about violating their TOS.
      If that's the case, then most blackhat stuff eventually becomes useless
      because I am sure most sites, especially Google, catch on to them pretty
      quick. So then in that case, what's the point?
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      • Profile picture of the author Darth Executor
        Originally Posted by Steven Wagenheim View Post

        If that's the case, then most blackhat stuff eventually becomes useless
        because I am sure most sites, especially Google, catch on to them pretty
        quick. So then in that case, what's the point?
        The point is that if you're good at it you can make a lot of money before you get smacked down. If you spend a few hours to set up a plan, make 30 thousand dollars in a week until whoever you're abusing catches on and renders it obsolete, can you really say it wasn't worth it?
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Darth Executor View Post

          The point is that if you're good at it you can make a lot of money before you get smacked down. If you spend a few hours to set up a plan, make 30 thousand dollars in a week until whoever you're abusing catches on and renders it obsolete, can you really say it wasn't worth it?
          I don't even know how to respond to this. When you're found out, don't
          your fellow marketers find out and doesn't that ultimately make you an
          outcast?

          Okay, maybe I was brought up in a white bread little world, but I honestly
          don't get why you'd risk your reputation for a quick score.
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          • Profile picture of the author Darth Executor
            Originally Posted by Steven Wagenheim View Post

            I don't even know how to respond to this. When you're found out, don't
            your fellow marketers find out and doesn't that ultimately make you an
            outcast?
            Blackhatters usually hang out with other blackhatters (and just to avoid confusion, I'm not a blackhatter, I just like to keep myself somewhat informed of what they do since a lot of them do try to screw others for their own gain). I'd also imagine they couldn't care less if they're made outcasts by whitehatter societies (like this one).

            Okay, maybe I was brought up in a white bread little world, but I honestly
            don't get why you'd risk your reputation for a quick score.
            I can't think of one single black hatter's name (and i've purchased a handful of products). I suspect most of them simply don't build a reputation, or build one that's completely disassociated from their black hat stuff and nobody is any wiser. The Internet is like Nar Shaddaa. Anyone can easily hide if they want to.
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        • Profile picture of the author bobsstuff
          Originally Posted by Darth Executor View Post

          The point is that if you're good at it you can make a lot of money before you get smacked down. If you spend a few hours to set up a plan, make 30 thousand dollars in a week until whoever you're abusing catches on and renders it obsolete, can you really say it wasn't worth it?
          That being the case, you might want to try robbing banks. I'm sure you could get more than $30,000 a week.

          YIKES! Ethics out the window.
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  • Profile picture of the author JayXtreme
    You're trying to be too black and white about it Steve.. no pun intended..

    Have you ever known laws where lawyers find loopholes?... that's where grey hat comes in... and some black hat is only considered black hat when done in certain circumstances...

    It's a very fuzzy line that is easy to cross..

    Peace

    Jay

    p.s. As I have said before... every single time we write a keyword focused article... we darken our hats a little
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    • Profile picture of the author Jeff B
      Originally Posted by JayXtreme View Post

      p.s. As I have said before... every single time we write a keyword focused article... we darken our hats a little
      This is a very valid point. It's been my opinion for years that any off-page SEO is blackhat. Search engines don't want people's shitty content at the top of their serps just because they can spam social bookmarking sites and directorys or write articles to get more backlinks... they want valuable content that is going to help their users find what they are looking for.

      I'm not an SEO kind of guy, but I have a prediction that the biggest google slap of all is coming gradually over the next few years as their system evolves.

      Write great content and put all your effort into making a kick ass site that people will love and the traffic will come, especially from the search engines. You'll get the backlinks naturally and your search engine rankings will progress naturally. That's what Google wants... NATURAL progression. And they're paying attention to what you're doing with your site, so keep that in mind for the longterm.

      That's why I don't really bother with wasting my time on off-page SEO. I get the traffic from search engines naturally, because I spend all that time making my sites kick ass. I know this is going to be much better for me in the longrun as more and more sites doing all sorts of crazy off-page SEO will be falling one by one from the serps.
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  • Profile picture of the author Darth Executor
    Uhh, by definition if it's illegal it's black hat. Saying "it's not black hat, it's illegal" is meaningless.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Darth Executor View Post

      Uhh, by definition if it's illegal it's black hat. Saying "it's not black hat, it's illegal" is meaningless.
      So in other words, blackhat is just another term for illegal. In other words,
      it's a euphemism for "I'm breaking the law." Great. That's just what I want to
      be known as, somebody who blatantly breaks the laws of the Internet.

      And these people proudly promote themselves as blackhatters?

      Amazing. :rolleyes:
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      • Profile picture of the author Darth Executor
        Originally Posted by Steven Wagenheim View Post

        So in other words, blackhat is just another term for illegal.
        No. Not everything that's blackhat is illegal. I should also note that these are just general guidelines. Not everybody will agree on what is and isn't a certain hat. For example, I consider spamming sites like digg with your crap website full of sub-par content (say, 99% of what gets submitted to EZA) to be really dark grey hat if not black hat though I suspect most people here would disagree with me.

        In other words, it's a euphemism for "I'm breaking the law." Great. That's just what I want to be known as, somebody who blatantly breaks the laws of the Internet.

        And these people proudly promote themselves as blackhatters?

        Amazing. :rolleyes:
        If you're selling a blackhat guide, yeah. Otherwise, no blackhat is gonna go out and announce "hey, I spam the internet with hundreds of thousands of sites".
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Darth Executor View Post

          No. Not everything that's blackhat is illegal. I should also note that these are just general guidelines. Not everybody will agree on what is and isn't a certain hat. For example, I consider spamming sites like digg with your crap website full of sub-par content (say, 99% of what gets submitted to EZA) to be really dark grey hat if not black hat though I suspect most people here would disagree with me.



          If you're selling a blackhat guide, yeah. Otherwise, no blackhat is gonna go out and announce "hey, I spam the internet with hundreds of thousands of sites".
          Thanks, I'm getting more of an education on this than I think I wanted.
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          • Profile picture of the author JayXtreme
            Originally Posted by Steven Wagenheim View Post

            Thanks, I'm getting more of an education on this than I think I wanted.
            lol.. suddenly your bubble seems very appealing doesn't it Steve?...

            These guys play in an ugly world dude

            Peace

            Jay
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    • Profile picture of the author Bishop81
      One idea of blackhat isn't that it is illegal or against TOS, but may be something that isn't exactly ethical. For example, pretending to be a horny girl in order to get guys to sign up for your dating affiliate offers.
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  • Profile picture of the author derekwong28
    I find your use of the word "illegal" confusing as you seem to imply that it is merely against Google's TOS.

    Some blackhat techniques are truely criminally illegal. This includes hacking into other people's servers to send out millions of automatic link spam comments on forums, blogs, newsgroups etc.

    Derek
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    • Profile picture of the author Angela V. Edwards
      Originally Posted by derekwong28 View Post

      I find your use of the word "illegal" confusing as you seem to imply that it is merely against Google's TOS.

      Some blackhat techniques are truely criminally illegal. This includes hacking into other people's servers to send out millions of automatic link spam comments on forums, blogs, newsgroups etc.

      Derek
      Yeah, that's what I was thinking. There's violating the TOS of a website and then there's breaking the law of the land. To me, "illegal" means breaking the law of the land.
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      • Profile picture of the author Steven Wagenheim
        Originally Posted by Angela V. Edwards View Post

        Yeah, that's what I was thinking. There's violating the TOS of a website and then there's breaking the law of the land. To me, "illegal" means breaking the law of the land.
        Well, I guess that's where everybody has their own interpretation of what is
        legal and illegal.

        To me, if a web site says to me, "You can't do this" and I do it, I'm breaking
        THEIR law and as far as I'm concerned, that's illegal. The cops may not come
        to my house and lock me up, but the site will certainly cancel my membership
        if one is involved and may ultimately lead to me losing thousands of dollars.

        Personally, I'd prefer to be locked up for a day for disorderly conduct.

        At least it won't affect my business.

        I guess it comes down to where your priorities lie.
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        • Profile picture of the author Kurt
          Originally Posted by Steven Wagenheim View Post

          Well, I guess that's where everybody has their own interpretation of what is
          legal and illegal.

          To me, if a web site says to me, "You can't do this" and I do it, I'm breaking
          THEIR law and as far as I'm concerned, that's illegal. The cops may not come
          to my house and lock me up, but the site will certainly cancel my membership
          if one is involved and may ultimately lead to me losing thousands of dollars.

          Personally, I'd prefer to be locked up for a day for disorderly conduct.

          At least it won't affect my business.

          I guess it comes down to where your priorities lie.
          What would you say to the fact that doing ANY tweaking of your own pages for SEO purposes is against Google's TOS?

          I've seen you write basic SEO advice...According to Google, you're a blackhatter. Not only that, you are encouraging others to exploit blackhat techniques, as well.
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          • Profile picture of the author Steven Wagenheim
            Originally Posted by Kurt View Post

            What would you say to the fact that doing ANY tweaking of your own pages for SEO purposes is against Google's TOS?

            I've seen you write basic SEO advice...According to Google, you're a blackhatter. Not only that, you are encouraging others to exploit blackhat techniques, as well.
            Kurt, if that's true, then just about everybody I know with a web site is
            a blackhatter.

            So then if that's the case, what does it matter what you do?

            If even basic SEO and other marketing techniques can be seen as blackhat
            if you want to look hard enough, what the heck, why not just do whatever
            you can get away with?

            Anyway, I'm no expert in this area. I'll continue to do the things that I do
            that I believe to be okay. If Google loves me, great. If they ban me, I'll
            do something else.

            That's pretty much all I can do.
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            • Profile picture of the author Kurt
              Originally Posted by Steven Wagenheim View Post

              Kurt, if that's true, then just about everybody I know with a web site is
              a blackhatter.

              So then if that's the case, what does it matter what you do?

              If even basic SEO and other marketing techniques can be seen as blackhat
              if you want to look hard enough, what the heck, why not just do whatever
              you can get away with?

              Anyway, I'm no expert in this area. I'll continue to do the things that I do
              that I believe to be okay. If Google loves me, great. If they ban me, I'll
              do something else.

              That's pretty much all I can do.
              It is against Google's TOS to manipulate your site for SEO reasons. But it's MY site. It's Google's job to police themselves.

              This is why we have the term "grayhat", becuase very few things are black or white...Most are shades of gray.

              About 5-6 years ago, I created BlogBomb, which was the first RSS program created with SEO in mind. Then, I created a site based entirely on RSS pheeds. I posted the site here for review and Warriors all thought the site had great content.

              A little while later, when I applied for Google AdSense, I submitted the very same site. I was approved by Google for AdSense.

              Today, RSS has been used and abused by so many that the same site would be considered spam by many, and it's now against AdSense's TOS.

              My point is, things change. What was once very whitehat is now banned, and this could happen to many different strategies. For example, I read where Matt Cutts was going to look at article directories, as there's a lot of crap submitted to them.

              Article marketing is considered as whitehat today, but who knows how Google will feel about it tomorrow? Again, Matt Cutts was alarmed about article marketing quite a while back.

              Let's be honest, writing crap articles, and/or spinning them and submitting for the purpose of getting backlinks could be called "blackhat". I've seen where Steven has admitted where many of his submitted articles were "crap". I made a post here a while back that there's no difference between spun articles and doorway pages. They are the same thing.


              The truth is, blackhat is what the OTHER guys do, but never what we do.
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              • Profile picture of the author Steven Wagenheim
                Originally Posted by Kurt View Post

                It is against Google's TOS to manipulate your site for SEO reasons. But it's MY site. It's Google's job to police themselves.

                This is why we have the term "grayhat", becuase very few things are black or white...Most are shades of gray.

                About 5-6 years ago, I created BlogBomb, which was the first RSS program created with SEO in mind. Then, I created a site based entirely on RSS pheeds. I posted the site here for review and Warriors all thought the site had great content.

                A little while later, when I applied for Google AdSense, I submitted the very same site. I was approved by Google for AdSense.

                Today, RSS has been used and abused by so many that the same site would be considered spam by many, and it's now against AdSense's TOS.

                My point is, things change. What was once very whitehat is now banned, and this could happen to many different strategies. For example, I read where Matt Cutts was going to look at article directories, as there's a lot of crap submitted to them.

                Article marketing is considered as whitehat today, but who knows how Google will feel about it tomorrow? Again, Matt Cutts was alarmed about article marketing quite a while back.

                Let's be honest, writing crap articles, and/or spinning them and submitting for the purpose of getting backlinks could be called "blackhat". I've seen where Steven has admitted where many of his submitted articles were "crap". I made a post here a while back that there's no difference between spun articles and doorway pages. They are the same thing.


                The truth is, blackhat is what the OTHER guys do, but never what we do.

                So correct me if I am wrong then. Blackhat itself is a very gray area. It
                seems that there is no real solid definition of what it is and what can/or
                happen to you if you use it.

                Okay, so now I'm more confused than when I started this thread. :confused:
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                • Profile picture of the author Peter Bestel
                  Despite this being an interesting discussion an' all, I can't help but come to the conclusion of...

                  It's all a bit irrelevant and I just don't care.

                  Blackhat, greyhat, whitehat, bluehat for a blue day...

                  Just different shades of rule adherence.

                  Some would argue that even the law is not black and white and this forum ain't the place to debate that.

                  Peter
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                • Profile picture of the author Jared Alberghini
                  Originally Posted by Steven Wagenheim View Post

                  So correct me if I am wrong then. Blackhat itself is a very gray area. It
                  seems that there is no real solid definition of what it is and what can/or
                  happen to you if you use it.

                  Okay, so now I'm more confused than when I started this thread. :confused:
                  Correct Steven, there are three terms you should get familiarized with which are:

                  WhiteHat
                  GreyHat
                  BlackHat

                  It's actually kind of similar to Good/Vs/Evil there is always a grey area.

                  What you should know is that many 'BlackHat' resource sites, actually have more 'WhiteHat' techniques than blackhat ones...

                  The term BlackHat / WhiteHat goes back to the wild west...

                  A black hat is the villain or bad guy, especially in a western movie in which such a character would wear a black hat in contrast to the hero's white hat. The phrase is often used figuratively, especially in computing slang, where it refers to a hacker that breaks into networks or computers, or creates computer viruses.

                  A white hat is the hero or good guy, especially in computing slang, where it refers to an ethical hacker who focuses on securing and protecting IT systems.

                  A grey hat, in the hacking community, refers to a skilled hacker who sometimes acts legally, sometimes in good will, and sometimes not. They are a hybrid between white and black hat hackers. They usually do not hack for personal gain or have malicious intentions, but may or may not occasionally commit crimes during the course of their technological exploits.

                  Hope that helps confuse you some more Steven...

                  - Jared
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        • Profile picture of the author Angela V. Edwards
          Originally Posted by Steven Wagenheim View Post

          Personally, I'd prefer to be locked up for a day for disorderly conduct.

          At least it won't affect my business.

          I guess it comes down to where your priorities lie.
          See...that's the problem. When you think of breaking the law, you think of being "locked up for a day". In my world, people who break the law go to places like FDC Sea Tac for a couple of years. This absolutely would "affect my business" if it were to happen to me.
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          • Profile picture of the author ExRat
            Hi Steven,

            To me, if a web site says to me, "You can't do this" and I do it, I'm breaking
            THEIR law and as far as I'm concerned, that's illegal. The cops may not come
            to my house and lock me up, but the site will certainly cancel my membership
            if one is involved and may ultimately lead to me losing thousands of dollars.

            Personally, I'd prefer to be locked up for a day for disorderly conduct.

            At least it won't affect my business.

            I guess it comes down to where your priorities lie.
            Priority 1 - Just don't get locked up for anything

            Life's too short.

            Okay, so now I'm more confused than when I started this thread
            Re-read the thread mate
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            • Profile picture of the author Steven Wagenheim
              Originally Posted by ExRat View Post

              Hi Steven,



              Priority 1 - Just don't get locked up for anything

              Life's too short.



              Re-read the thread mate
              I'll do that...then I can be twice as confused.
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              • Profile picture of the author richdirtygirl
                Originally Posted by Steven Wagenheim View Post

                I'll do that...then I can be twice as confused.
                Oh Steve... you are funny!

                Legal and illegal is a classification... whitehat-blackhat a different one...

                Don't remember the name, but it all comes from a book that encouraged people to play with different "hats" in meetings to see the same situation from different angles...

                blackhat looks for the loopholes in the system to take advantage of them. Wise blackhatters will use them while it is legal and move away when the air starts smelling funny...

                To spin articles and/or rewrite them altogether is essentially blackhat... in fact any "technique" to bring traffic that wouldn't come by itself is blackhat at heart...

                can you make any money that way?

                You don't need me to answer, don't you?

                There are some changes going on... some techniques are falling and some new opportunities coming up... so i am getting anything I can to build my new toolbox...

                Chris Rempel is onto something (shh he is HOT), will have it done for next week or so...

                and today i bought one of Howie Schwartz products:

                Black hat Is BACK! LIMTED TIME ONLY!

                Looking pretty good. Except for Dr. Mike frozen in the middle of a joke forever... Call tomorrow... let's see what he has under the hat.

                RDG:p
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  • Profile picture of the author Ken Strong
    Originally Posted by Steven Wagenheim View Post

    I'm going out on a real limb here with this one, but bare with me...
    I'm not taking my clothes off to read this thread, you pre-vert!
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  • Profile picture of the author GeorgR.
    Steven!
    >>>
    These blackhat methods are AGAINST these sites TOS, as in expressly
    forbidden. In other words...illegal.
    >>>

    Google is NOT the law. Against their TOS? yes
    Against...eg, TOS of affiliate programs (cookie stuffing etc...) yes
    But "illegal" ---> not really.

    This might come once Big G "overtakes" our government and actually makes their rules "law"...then we can talk about illegal

    Edit: Hacking, Scamming...of course, if you talk about such things. But then we're not talking about BH, but plain and simple crimes.
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  • Profile picture of the author williamstarrett
    A good rule of thumb, at least as I see it, is that blackhat = temporary.

    Sure, it can be argued that everything is temporary but gaming a system that builds itself against being gamed is about as futile on the long term as it gets.
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  • Profile picture of the author Kurt
    How about this...Google says it's against their TOS to create doorway pages. I create 10,000 doorway pages and put them on my own domain. I pay for hosting, the domain name, etc. Google comes and spiders my site and many of my pages get good rankings/traffic.

    Isn't it Google's problem to follow their own TOS and only add pages they want? I don't recall them following my TOS.

    I think most will agree that spamming other sites, like social bookmarking sites, is blackhat. But what if you only "spam" using pretty good content that actually improves the quality of the other sites? I'd say this is grayhat.
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  • Profile picture of the author Kelly Verge
    "Blackhat" is just a word.

    I think each of us has to decide where to draw our own line. For example, "nude celeb" YouTube videos leading to CPA farms aren't my thing - there are things I won't do to make a dollar. On the other hand, when I find an open edu blog, I'm very likely to post a comment for a backlink.

    Both might be considered black or gray hat. We just have to decide how far our personal code of ethics will let us go. For some, it won't be very far. For others... don't stand in their way.
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  • Profile picture of the author GeorgR.
    People made and make giant amounts of money with BH/Gray methods..this is, once a method is discovered but not widely known yet.

    This whole "ethic debate"....it does not only apply to Google and IM..of course it also applies to marketing in general.

    Just watch a typical infomercial...and ask yourself how ethical everything said there is Or any random commercial.

    Ethics and Marketing...oh my...
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  • Profile picture of the author patJ
    I find it remarkable that you think breaking the TOS is "illegal". If we are talking about blackhat SEO here where you create thousands of blog farms that link your landing page. Then it's just the search engines own fault.. it's certainly not YOUR fault that google wish to rank you no. #1 for "viagra" etc.

    If we are talking about lead fraud then yes.. it's illegal and will get you banned from any CPA network. Well.. almost any network.
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    • Profile picture of the author grumpyjacksa
      i read a book on black hat adsense a while back. it seem to be about pushing the limits to the worst you can get away with........

      that obviously includes using loopholes until they are covered up. when closed down in one spot, they just move on to another and set up shop again, adapting the game plan if need be.

      proxy servers to hide ip addresses, hopping from host to host, paying with prepaid credit cards.........

      no, steven, when your'e in it for a fast buck, you don't give a f*** about a reputation or credibility.

      that'sthe impression i got, anyway
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      • Profile picture of the author Ram
        As others have said, violating Google (or anyone else's) TOS is NOT illegal. It's not even immoral. You don't have to agree to Google's TOS to put a website on the Internet (unless you are using Adsense on the site.) You can tell Google to sod off and put thousand of sites up if you want.

        Google doesn't own the Internet. No one died and made them supreme ruler. They are not the web police. They can decide whether or not to index a website, they can ban websites from their search engine, but they cannot tell a website owner what he can or cannot do with his own website.

        A site owner can try any trick in the book on his own site. if Google doesn't like it, then they can ban the site. And if they don't catch it and give high rankings, that's their own fault. There is no legal requirement for someone who owns a website to follow Google's orders.

        That said, I've always blackhat stuff is just dumb and too much damn work. It may work for a while but the search engines always catch on and you have to start all over again. So I've never bothere dwith any of it nor do I encourage anyone to do it.

        But not because it's illegal or wrong. It's not. Its just not an efficient business model.

        Now, hacking someone else's site is a different kettle of fish. But what you do to your own site is up to you -- it's not up to Google's TOS.
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Ram View Post

          As others have said, violating Google (or anyone else's) TOS is NOT illegal. It's not even immoral. You don't have to agree to Google's TOS to put a website on the Internet (unless you are using Adsense on the site.) You can tell Google to sod off and put thousand of sites up if you want.

          Google doesn't own the Internet. No one died and made them supreme ruler. They are not the web police. They can decide whether or not to index a website, they can ban websites from their search engine, but they cannot tell a website owner what he can or cannot do with his own website.

          A site owner can try any trick in the book on his own site. if Google doesn't like it, then they can ban the site. And if they don't catch it and give high rankings, that's their own fault. There is no legal requirement for someone who owns a website to follow Google's orders.

          That said, I've always blackhat stuff is just dumb and too much damn work. It may work for a while but the search engines always catch on and you have to start all over again. So I've never bothere dwith any of it nor do I encourage anyone to do it.

          But not because it's illegal or wrong. It's not. Its just not an efficient business model.

          Now, hacking someone else's site is a different kettle of fish. But what you do to your own site is up to you -- it's not up to Google's TOS.

          So, in other words, anything that I do, as long as it's not hurting another
          person, is fair game.

          Interesting. But I do see what you mean about not being worth the time if
          eventually you get caught and have to start all over again.

          I'd rather just build a legit business that I don't have to worry about being
          smacked down.
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          • Profile picture of the author Ram
            Originally Posted by Steven Wagenheim View Post

            So, in other words, anything that I do, as long as it's not hurting another
            person, is fair game.

            Interesting. But I do see what you mean about not being worth the time if
            eventually you get caught and have to start all over again.

            I'd rather just build a legit business that I don't have to worry about being
            smacked down.
            What you do to your own site is your business. Why should Google have any say over what you do to a site that you own? Let them tend to their own business.

            Their business model allows them make new rules, change rules, to index or drop or ban sites at will -- for good reason or no reason at all. They have no concern over how that affects your business model, do they? I don't see Google worrying about violating YOUR terms of service -- even though without free access to YOUR content and the content of millions of others they would not exist as a business.

            So no, I don't think building your own website the way you want -- even if it violates Google's TOS -- is immoral, unethical or wrong. It's just not a very smart longterm business plan.

            But then I don't think depending on Google rankings or PPC as your major traffic source is a good idea anyway. Personally, I take a live and let live view of Google. I like them. Great search engine. We do the usual SEO stuff. If we get good rankings -- great. But I don't depend on Google rankings or PPC. If Google vanished tomorrow I would still be in business. That's why we still do a lot of offline marketing.
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  • Profile picture of the author ExRat
    Hi,

    Interesting thread. I won't focus on the difference between what's illegal and what's contrary to someone's TOS, as that appears to have been clarified, but it does surprise me that people don't understand this. Google are the same as you or I - they're an internet business, that is all. They are in no position to make laws, just as you or I are not.

    As Ram said -
    What you do to your own site is your business. Why should Google have any say over what you do to a site that you own? Let them tend to their own business.
    Steven,

    Up until recently, I knew nothing about blackhat methods of promotion. I admit it. I never cared and I never bothered. But then with all the talk, I figured maybe it would be a good idea for me to get educated so that I'd know what they are in case, inadvertently, I did something that was considered blackhat. I wouldn't want to do that because I don't want all my hard work to end up for nothing one day.

    So I did my research.
    If you consider the nature of that type of business, I wonder where you went to get this education and to do the research? I wonder if you thought that if you searched google for 'black hat' that you would find the answers?

    As I said, if you consider the nature of it, then it's unlikely to be found on a web page anywhere. If it was, then it wouldn't be a valid black hat technique (anymore), would it?

    You also said -

    I don't want all my hard work to end up for nothing one day.
    and other people mentioned this aspect too -

    Sure, it can be argued that everything is temporary but gaming a system that builds itself against being gamed is about as futile on the long term as it gets.
    Personally, I don't think the 'system' builds itself against being gamed. I would reword that to say that the system is built to make money. And to maintain it's integrity (and continue to make money) it needs to create the impression that it builds itself against being gamed. More than a subtle difference, I suggest. Especially if your livelihood could only gain by understanding this difference, and what it means - (they're focused on making money. They don't mind us making money either. They would prefer it if our money making endeavours didn't negatively affect theirs.)

    I wonder if people have considered that just because the sort of stuff you will find on (allegedly) 'black hat' sites and IM sites is the sort of in-yer-face stuff, always related to doing things (noticeably) en masse and obviously for the short-term, doesn't mean that the people who do it seriously are that naive, and that they would only build systems for the short-term that will get closed-off because they are so obvious?

    It just seems a little funny to me that there seems to be an underlying assumption that black hatters would conduct their business in a certain way - IE - short term methods, obvious/easy to discover methods (like they're going to try and earn a bit extra on the side by selling their trade secrets by splashing them all around the internet) - when the truth is that these are the traits of the average IMer, much more than the average black hatter.

    And in case anyone takes offence at that statement, rather than me suggesting it, it's undeniable logic that suggests it.

    I just think that it would be wise to look at things this way - people who write solo articles and submit them to directories as a business model, shouldn't throw stones at people who know how to operate with stealth, without selling out and who don't assume (without any consideration or proof) that their business is better or more 'right' than others, and that they are even in a position to judge what is right or wrong, because they know what is best for the internet as a whole.

    To give this post some context, I'll mention that this is not something that I get heavily involved in, therefore I am not fighting my own corner from an emotional point of view.

    I'm simply suggesting that it might be a reasonable idea to consider this alternative point of view - mainly because if you want to learn about something and gain from it, it's best to plan your approach without bias, naive thinking, assumptions and closed mindedness.

    Otherwise you might just end up studying part time IMers claiming to be black hatters and consequently end up no wiser and possibly going off in completely the wrong direction. How different would the viewpoints and underlying attitude be if we were to consider black hatters as the people who provide the groundwork, solid knowledge and inspiration for the biz-opp industry?

    Sorry if this cuts close, but from my viewpoint, aspects of the current discussion could be viewed as badly trained mercenaries sneering downwards at the operations of the Special Air Service - and I'd hate to see my warrior friends getting too big for their boots and making this error of judgement. There is probably much that we don't know, but would dearly love to - isn't that a better way to view it?

    HTH
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  • Profile picture of the author Mike Bogowski
    You say tomato, I say tomato (that doesn't really work well as text )

    There is such a thing as black hat, black hat is using tactics that breach their terms of service. Simply calling it a different name doesn't mean it doesn't exist.

    As for it being illegal, that isn't true either. Googles TOS are able to govern their own sites and properties, not the internet as a whole. Google doesnt equal the internet.

    For your own site, you are entitled to do as you want provided it is within actual legal guidelines of your own country.

    I agree with you 100% though, if you want to play then you DO have to stick to their rules. But if you don't you aren't about to have the FBI knocking at your door because you used an RSS scraper to build backlinks.
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  • Profile picture of the author ragnartm
    The only problem with being that black and white about things is that you can end up hurting your reputation by using some of the black hat strategies, damaging other parts of your business. Some of the supposedly "Black Hat strategies" I've heard about would probably accomplish damaging your reputation a bit.

    One thing that I always found funny about the Adsense and Adwords gurus is that they supposedly have such amazing income from it that creating an ebook would essentially be a waste of time, and come on, once you share a "secret" with 10 000+ people it is pretty far from being one, and I think one of the reasons adsense ctr is going down the drain is that you see the ads EVERYWHERE, sorry if this seems unrelated, just started thinking about it after reading this post and the replys.
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  • Profile picture of the author ragnartm
    Originally Posted by p1a1u1l1 View Post

    Correct me if I am wrong, but isn't everything that goes against a sites
    TOS illegal anyway.

    I have always been under the impression that a sites TOS is a legal binding
    contract which all users of that site must abide.

    If you break that legal contract with some back-hat technique then wouldn't
    that also be breaking the law? Which could lead to legal preceding.

    Now you've got me confused lol.

    -paul
    Breaking a ToS will most often get you a warning get your account suspended or deleted or in this particular case removed from the search engine, although is suspect Google doesn't even have the manpower to go the top 10 sites of a 100 000th of their keywords checking for "SEO Optimization" and proceding to remove them. In some special cases you might get sued but I highly doubt that Google will sue you for them adding a site to their SE that breaks their TOs lol.

    If you join a Forum that says no spam and you spam, you get deleted or suspended or get a warning or whatever.
    If you join an affiliate program that says no spamming and you spam you get deleted(most likely) if not worse.
    In a way yes it is a contract but legal consequences after breaking some site's TOS is extremely rare, as opposed to contracts made with your Employer etc..
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  • Profile picture of the author ExRat
    Double posted oops - see below
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  • Profile picture of the author ExRat
    Hi,

    I'm not suggesting that dictionary.com is gospel or anything, but I believe the two links below give a hint to the differences -

    terms of service definition | Dictionary.com

    TOS (networking)

    The rules laid down by an on-line service provider such as AOL that members must obey or risk being "TOS-sed" (disconnected).
    legal definition | Dictionary.com

    Legal -

    permitted by law; lawful: Such acts are not legal.

    of or pertaining to law; connected with the law or its administration: the legal profession.

    appointed, established, or authorized by law; deriving authority from law.

    recognized by law rather than by equity.
    Edit - Yes Steven, I agree. Thanks for getting it going :-)
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  • Profile picture of the author Mark Riddle
    Black OPS (civilians use the term black hat) by definition, is an operation that is handled outside of standard protocol, while maintaining legal and ethical norms.

    The project is consistent with stated targeted objectives set forth in the POR (Plans and Operations Request) in accordance with an executive or administrative order.
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  • Profile picture of the author Martin Luxton
    To go back to part of Steven's original post

    But then with all the talk, I figured maybe it would be a good idea for me to get educated so that I'd know what they are in case, inadvertently, I did something that was considered blackhat.
    I think the key word here is "educated".

    I bought a recent blackhat WSO because the main thrust of the sales pitch was about learning the blackhat/illegal techniques that people use to steal money/traffic from you so you could protect yourself from them.

    There were some real eyeopeners there. At least now I know what to look for - forewarned is forearmed (until the next generation of blackhat tactics).

    Martin
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  • Profile picture of the author Andyhenry
    Steven,

    I think the reason you seemed to have opened a box containing more than you expected is pretty simple:

    1 - You probably thought you were just being controversial and started the thread thinking people would have opinions and make a nice long thread for you, but didn't expect your own methods to get caught up in the discussion.

    2 - You picked a subject which is largely subjective

    3 - You created a false connection between what's legal / illegal and white/black hat.

    Black hat doesn't have to mean illegal or in breach of a websites TOS.

    Who knows what TOS every website on the Internet has?

    It's possible that you could create a website that said you must not mention their site on the same page as where you mention a competitor, but then a site you've been promoting becomes their competitor - all of the previous pages in your archives would need to be trawled to find if/where that happened.

    People talk about gaming Google as illegal, unethical, blackhat - but Google comes along and takes your pages and shows them to surfers without your permission.
    People say spamming to get links is blackhat and against Googles TOS because they don't want your site coming to the top just because you want it to - BUT they'll happily let you pay them for the same effect using PPC.

    Google doesn't care about anything but making money.

    You say you would rather do things that you think will keep your site safe from being dropped - that's impossible - YOU don't control that.

    I've had perfectly "white hat" created sites with nothing but good content and over 10,000 pages suddenly disappear from Google in an algorithm change designed to stop something or other not related to my site -but they don't care. You can't ask "please can you put my site back up" - they're not interested.

    So, this is a double-edged sword. You can make more money by pandering to what you think Google want and 'SEO' your content - but you don't actually control anything about your business that is completely in the control of their index. Whatever you do - your site could disappear forever.

    They could easily see using articles for links as spam and de-index every article they find that's not on the authors domain - and why shouldn't they?

    This discussion is meaningless because it's been framed as a good against evil, legal against illegal thing - which it isn't.

    You can do whatever you like with your site based on your business model and what you're trying to achieve.

    If I paid 1000000 people to bookmark my next website or all of my articles - It WOULD make money and it wouldn't be detectable by any search engine algorithm, so while it would 'obviously' be dodgy it may or may not be against different sites TOS - How can I tell whether it is or isn't and which sites TOS it's against? If I'm just doing my own thing - I would have to check every website on the Internet (and the ones to come) in order to know who's TOS I might be breaching.

    I say if you're trying to game any part of the system by doing extra activities to get better rankings - you're doing blackhat.

    In reality most Black-hatters consider normal IM activities as not very black hat because hard-core blackhatters are all about doing things on a massive scale in short amounts of time - so that you can quickly get full effect of a strategy before the masses find out and ruin it.

    There is not fixed line - as soon as one website changes their TOS - that change might mean you're now in breach.

    This discussion can go around in circles forever - why waste any more time on a subjective issue like this?

    Just do what you want and stick to your own ethics. There's always someone else who thinks yours are wrong, so just do whatever you think is right for your business and forget what things you don't like that others are doing.

    It's a real waste of time to come up with ways to find other people as wrong and keep yourself right.

    Andy
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  • Profile picture of the author Floyd Fisher
    Originally Posted by Steven Wagenheim View Post

    I'm going out on a real limb here with this one, but bare with me because I
    think after I present my argument, you'll understand where I am coming from.

    Up until recently, I knew nothing about blackhat methods of promotion. I
    admit it. I never cared and I never bothered. But then with all the talk, I
    figured maybe it would be a good idea for me to get educated so that I'd
    know what they are in case, inadvertently, I did something that was
    considered blackhat. I wouldn't want to do that because I don't want all
    my hard work to end up for nothing one day.

    So I did my research. And I discovered some fascinating techniques. Almost
    scary some of them.

    But then, I looked at the sites that these blackhat methods were targeting
    (mostly Google) and then read their TOS, and what I came up with was
    essentially this.

    These blackhat methods are AGAINST these sites TOS, as in expressly
    forbidden. In other words...illegal.

    That's not blackhat folks. That's just flat out illegal.

    But...some of the stuff I found, considered blackhat, was not covered
    in the TOS and guidelines, which means that according to these sites,
    these methods are OKAY. So they are NOT blackhat, as much as some
    people would think. If a site says you can do it, or more importantly,
    doesn't say you can't, it can't be blackhat.

    Therefore, technically, there is no such thing as blackhat.

    At least that's the way I see it.

    Now, if somebody wants to present the argument from a different
    perspective, I'll be glad to listen. But I'm a black and white guy. Either
    something is legal or it's not. I'm not talking about ethics here. I'm talking
    about some of these SEO tricks that people use that are called blackhat
    that are either:

    1. Expressly forbidden by TOS
    2. Not expressly forbidden by TOS.

    Now, TOS can change. Certainly that happened when all those MFA sites
    came out a few years ago where people were generating automated crap
    content in order to game the SEs. That is now expressly forbidden and
    if you do it, your sites will appear nowhere in the SEs. That to me is not
    blackhat. It's plain stupid because it will do you no good since it's clearly
    spelled out...don't do this.

    As I said, I'll listen to other points of view but the way I see it, you can
    either do it or you can't. There is no in between.
    Steve:

    I don't want to parse words too much, but I think you came on too strong in your opinion on this one.

    When I think of the word illegal, I think of things like fines and jailtime.

    Unless violating google's tos just became a federal crime, I don't think doing those things is illegal in the least.

    Now is it immoral and or unethical? Absolutely. Should you do it? Only if you don't care about getting your website permanently banned by Google six months down the road.

    It's dumb as dog$h1t, but not illegal.
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  • Profile picture of the author AndrewCavanagh
    Originally Posted by Steven Wagenheim View Post

    I'm a black and white guy. Either
    something is legal or it's not. I'm not talking about ethics here. I'm talking
    about some of these SEO tricks that people use that are called blackhat
    that are either:

    1. Expressly forbidden by TOS
    2. Not expressly forbidden by TOS.

    Now, TOS can change. Certainly that happened when all those MFA sites
    came out a few years ago where people were generating automated crap
    content in order to game the SEs. That is now expressly forbidden and
    if you do it, your sites will appear nowhere in the SEs. That to me is not
    blackhat. It's plain stupid because it will do you no good since it's clearly
    spelled out...don't do this.

    As I said, I'll listen to other points of view but the way I see it, you can
    either do it or you can't. There is no in between.

    Thinking this way is just asking for trouble.

    There is clearly a spirit with which laws and terms of service are made.

    If you're within the terms of service AND the spirit of those guidelines then you're unlikely to have a problem.

    But if you're going to approach your SEO like a lawyer thinking you can do anything that hasn't been flagged YET then expect to have your sites disappear of the search engines when your fancy new technique does get flagged.

    Having said all that I will admit to experimenting with a few unusual techniques on sites that were marginal but I would never consider making those techniques part of a long term mode of operation.

    If you want search engine traffic the only long term way to be sure of getting it is to provide a ton of high quality, highly targeted content in a way that makes it easy for someone using a search engine to find the information they're looking for on your site.

    Now short term anything's possible but it's not wise to start counting on methods that are likely to stop working or get your sites dumped as soon as Google works out what you're doing.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author sevenish
    First, Steven creates a post with this imperative subject line:
    "There Is No Such Thing As Blackhat"

    Then he goes on to say he becomes more and more confused by responses of others who make attempts at explanation.

    Steven made the the statement "There Is No Such Thing As Blackhat". Let him defend that statement, rather than cower behind "Now I'm more confused now because I am so lilly-white"

    Blackhat is a term used to describe tactics that exploit opportunities, no more and no less.

    If you follow Matt Cutt's definition, your precious Bum Marketing is "Black Hat" when you examine the definition of off-site SEO.

    So-called "Black Hat" is not about fraud. It's not about breaking laws. Fraud and illegality have no place in the sort of marketing that any of us undertake.

    Best,
    Seven
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  • Profile picture of the author Jward94
    Banned
    [DELETED]
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      Banned
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      • Profile picture of the author dustinlemos
        Black hat is and never will be futile. Google will continue to improve, but there will ALWAYS be tricks and methods to get your site to rank higher in the search engines. Kinda like new cd/dvd encryption. It's always cracked within hours of being released. Those who stay ahead of the game will continue to reap the benefits of blackhat seo.

        Also don't forget that many offsite blackhat tactics are not punishable, because there's no way for google to know who the responsible party is. Not all blackhat seos are just waiting to get caught
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  • Profile picture of the author Chiayee
    illegal = prohibited by law.

    Google or any other website is not law, so how can black hat be illegal?
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  • Profile picture of the author stevecl
    Steven, you have certainly opened a can of worms.

    What would you consider link cloaking and redirects to be?

    a) whitehat
    b) greyhat
    c) blackhat


    steve
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  • Profile picture of the author JayXtreme
    If Steve would have just listened to me earlier in the thread he would have had things straight..

    I'm sorry to be so brash but it's true. The continuation was merely to feed his own addiction to controversial threads.....



    Peace

    Jay
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  • Profile picture of the author ExRat
    Hi Jay,

    As I briefly hinted at earlier, there's an interesting tangential aspect stemming from Steven's creation of this thread which is peoples' varying opinions of what 'doing research' and 'educating themselves' means.

    Personally, those aren't statements that I would throw around lightly - particularly if -

    a) I was trying to position myself as an expert/guru/teacher/info marketer

    b) I was to start threads making (over the top) strong claims but then demonstrate my complete lack of knowledge and grasp/understanding of the subject within that thread

    :rolleyes:
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    Roger Davis

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    • Profile picture of the author JayXtreme
      Originally Posted by ExRat View Post

      Hi Jay,

      As I briefly hinted at earlier, there's an interesting tangential aspect stemming from Steven's creation of this thread which is peoples' varying opinions of what 'doing research' and 'educating themselves' means.

      Personally, those aren't statements that I would throw around lightly - particularly if -

      a) I was trying to position myself as an expert/guru/teacher/info marketer

      b) I was to start threads making (over the top) strong claims but then demonstrate my complete lack of knowledge and grasp/understanding of the subject within that thread

      :rolleyes:
      Yup....



      soo true...

      Peace

      Jay
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      Bare Murkage.........

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  • Profile picture of the author peteradt
    Hmmmm I'd get involved with this thread because I love the topic, but there is a bigger cause to attend to over the next week.

    Whether the hat is black, grey, white, pink, yellow does it really matter?

    When you stop and think about it...ultimately you have to use your head when it comes to SEO and know what the consequences of your actions are when your using certain techniques.

    If your not comfortable using certain "hat" techniques your under no obligation to use them no one is forcing you, its a personal and strategic business choice that works long term and short.

    Just know what your getting into.

    I'll publicly state I use all the hats (except pink) and I sleep very well at night

    Do you want to make a quick $10K in a week? or take a year to make it?

    As the very well known Blackhat marketer Howie S. says when it comes to wearing different hats... "when my competitors are across the battlefield using be be guns(trying to build links and ranking for SEO) I'm in a sherman tank crushing them"

    What does the big "G" think about black hat?

    By what their doing online themselves their a black hat machine that can't be stopped. I could get into it, but again there's a bigger cause about to go on for this week.

    At the end of the day its about making as much money as you can for as long as you can. Use your head when it comes to black hat, Grey hat, white hat, or pink hat marketing ;-)

    Its all about business and making money.

    And I'm not the only one that thinks that.

    Take a quote out from the Donald trump himself. "when someone is trying to kick your ass in business, you kick their ass 10x harder so they'll never come after you again and you own that business."

    Also read Donalds other book, "Why We Want You To Be Rich" a real eye opener when it comes to business and walking the fine line.

    As well "Think BIG and Kick Ass" in Business and Life... A stunner of a book. When I listend to a 2 hour audio between Bill And Donald it shocked me as to what they said in some parts about growing your business fast by any means neccessary.

    Makes you wonder

    To your continued online success

    Peter
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    I'm just an entrepreneur who's trained thousands of students, worked with hundreds of clients to produce 6 and 7 figure incomes, a world traveler who's been to 4 continents, 102 countries, and 71 cities. Oh and here's one of my websites where I stood on stage and showed hundreds of entrepreneurs and business owners who paid $3K each how to generate a six figure income. http://internetmarketing-alchemy.com

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  • Profile picture of the author Vector
    I just ask myself this question (constantly): Just because it's legal, is it moral and ethical? As in, Am I affecting others negatively? I want to be cutting edge and effective but if it doesn't pass the ethical test I will leave it alone. This seems to guide me.

    Jay
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    • Profile picture of the author Darth Executor
      Originally Posted by Vector View Post

      I just ask myself this question (constantly): Just because it's legal, is it moral and ethical? As in, Am I affecting others negatively?
      Jay
      If whoever you're screwing affects others negatively, they're fair game. Like google. They don't care if a good white hat site gets deindexed. As such, I don't care if I get a position in their ranking that I don't really deserve because my site is crap.
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  • Profile picture of the author greenovni
    This is what I think:

    An article submitted to goarticles or eza is nothing more than a doorway page to whatever page you link to. A lot of warriors have hundreds or articles out there pointing to 1 particular landing page thus breaking google TOS about doorway pages.

    Then you have those that have figured out how to automate the system and covertly do the same thing faster and cheaper.

    The only difference is 'SPEED'

    The marketer who submits articles whether written, spun or personally authored is trying to submit 'doorway pages' that they consider to be 'good' content (at least in their eyes) and this process can take a long time to do...and he considers himself WH

    The marketer who submits hundreds of 'doorway pages' a day in an automated fashion is not only doing the same thing but ranking higher for the keyword faster thus making more money faster. Tip: Easily done with xsitepro 2

    To me BH is the speed in wich you create your doorway pages.

    Now, Cookie Stuffing is Just Wrong ;p Courthouse News Service

    Greenovni

    PS. I know that there are a lot more techniques out there that are really black but that's another topic for another day.
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  • Profile picture of the author Bev Clement
    Originally Posted by Steven Wagenheim View Post

    I'm going out on a real limb here with this one, but bare with me because I
    think after I present my argument, you'll understand where I am coming from.
    No sorry, don't see where you're coming from.

    The problem I see is that people call things blackhat which isn't blackhat.

    As has been said any offsite SEO is blackhat which means you are well into it with the number of articles you have on EZA.

    There are a number of blackhatters here selling their reports, and depending on what they are would show what colour their hat really was. For some it is a fashion statement, they want to be seen to be cool, hip, wicked and so they follow the herd in claiming to be blackhat whereas they are not.

    I was on twitter the other day, and someone put a link to something a guru had said. No the link was to a cookie stuffing site the guru had. It was scripts which killed firefox but didn't allow me access to anything other than their site. Only way out was to close the computer, and then clear out everything (there were a lot I checked) of things they dumped on my computer. That is blackhat.

    A challenge for you Steven. You made a definitive statement "There is no such thing as blackhat" and my challenge to you is prove it.

    Prove that what happened to me and hundred and thousands of other people isn't blackhat.
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    • Profile picture of the author Alan Petersen
      I would call that malware/hacker type stuff not just black hat. Using trojans to take over un-suspecting folks computers has been used by adware/malware for a long time. They hijack affiliate links and other shoddy stuff but after reading some of the posts here if it makes money it's okay. :p
      Originally Posted by Bev Clement View Post

      No sorry, don't see where you're coming from.

      I was on twitter the other day, and someone put a link to something a guru had said. No the link was to a cookie stuffing site the guru had. It was scripts which killed firefox but didn't allow me access to anything other than their site. Only way out was to close the computer, and then clear out everything (there were a lot I checked) of things they dumped on my computer. That is blackhat.

      A challenge for you Steven. You made a definitive statement "There is no such thing as blackhat" and my challenge to you is prove it.

      Prove that what happened to me and hundred and thousands of other people isn't blackhat.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Bev Clement View Post

      No sorry, don't see where you're coming from.

      The problem I see is that people call things blackhat which isn't blackhat.

      As has been said any offsite SEO is blackhat which means you are well into it with the number of articles you have on EZA.

      There are a number of blackhatters here selling their reports, and depending on what they are would show what colour their hat really was. For some it is a fashion statement, they want to be seen to be cool, hip, wicked and so they follow the herd in claiming to be blackhat whereas they are not.

      I was on twitter the other day, and someone put a link to something a guru had said. No the link was to a cookie stuffing site the guru had. It was scripts which killed firefox but didn't allow me access to anything other than their site. Only way out was to close the computer, and then clear out everything (there were a lot I checked) of things they dumped on my computer. That is blackhat.

      A challenge for you Steven. You made a definitive statement "There is no such thing as blackhat" and my challenge to you is prove it.

      Prove that what happened to me and hundred and thousands of other people isn't blackhat.
      Bev, I'd have no problem accepting your challenge, but if you read this
      paragraph of my post...

      " Now, if somebody wants to present the argument from a different
      perspective, I'll be glad to listen. But I'm a black and white guy. Either
      something is legal or it's not. I'm not talking about ethics here. I'm talking
      about some of these SEO tricks that people use that are called blackhat
      that are either:"
      I made it clear that I'd be willing to listen to other points of view. If
      somebody could explain this in a way to me to make me see that my
      interpretation was all fouled up, I'd be man enough to say, "Okay, I can
      see that." If anything, and as I pointed out in a following post, I am more
      confused now than I was when I started this thread. I have some people
      here having me believe that my own business model is blackhat. Well, if
      that's the case, why stop there? Heck, I might as well do ANYTHING I can
      to get traffic to my site, short of intentionally trying to destroy somebody
      else's business.

      But I'm not going to go and use some of the things that I found because
      I just don't feel they are right.

      Bottom line is this. I don't feel that I have to defend anything I said. I
      gave my opinion and I asked others for theirs.

      Nothing more, nothing less.

      Those who want to attack me for this thread, be my guest because I'm
      not playing that "defend myself" game anymore.

      It gets you nowhere.

      My next book is going to be titled "Blackhat Article Marketing"

      Should be a real eye opener.

      J/K for those who can't tell that was a joke.
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  • Profile picture of the author greenovni
    Steven I usually love your posts but this one.

    You say that things have to be black and white in your world of marketing and that BH methods are 'illegal'.

    Then in you other thread http://www.warriorforum.com/main-int...th-yes-no.html you ask this question:

    "Okay, I've been doing some research into social bookmarking tools to
    automate the process and be able to submit to a mass number of sites"

    Spamming 4 back links (to a 'mass number of sites' is a 'blackhat' method)

    See, what is blackhat to me might just be whitehat to you.
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  • Profile picture of the author Thomas
    Not that this really has anything to do with anything but could you liken Black-Hatting to an infection that Google's immune system (TOS) must constantly adapt to counter?

    Dunno why I'm even saying this... it's just something that occured to me when reading this thread and I tend to post before I think.
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    • Profile picture of the author Harvey Segal
      It might surprise all of you to know of a highly respected
      marketer and Warrior who is a black hat.

      Forum rules prevent me naming him.

      Oh, but what the heck.

      It's time to out him.

      Would you believe it ?

      It's Paul Myers.

      True.

      Here's proof

      http://www.talkbiznews.com/pm.jpg


      Harvey


      .
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    • Profile picture of the author Darth Executor
      Originally Posted by Thomas View Post

      Not that this really has anything to do with anything but could you liken Black-Hatting to an infection that Google's immune system (TOS) must constantly adapt to counter?

      Dunno why I'm even saying this... it's just something that occured to me when reading this thread and I tend to post before I think.
      No, I'd much rather link Google to the infection and blackhat to the cure.
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  • Profile picture of the author Steven Carl Kelly
    I believe it is also against Google's TOS for my kids to use Google to search the Web.

    2.3 You may not use the Services and may not accept the Terms if (a) you are not of legal age to form a binding contract with Google, or (b) you are a person barred from receiving the Services under the laws of the United States or other countries including the country in which you are resident or from which you use the Services.

    You think Google is interested in enforcing that?

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  • Profile picture of the author Steven Carl Kelly
    Anybody using any third-party tools. any scripts, any stand-alone software that accesses Google data?

    5.3 You agree not to access (or attempt to access) any of the Services by any means other than through the interface that is provided by Google, unless you have been specifically allowed to do so in a separate agreement with Google. You specifically agree not to access (or attempt to access) any of the Services through any automated means (including use of scripts or web crawlers) and shall ensure that you comply with the instructions set out in any robots.txt file present on the Services.
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  • Profile picture of the author Steve Peters Benn
    People worry an awful lot if techniques are blackhat etc. Some people such as CPA abusers have been sued. I'm not surprised, that's theft. If you are gaining comission in a manner that advertisier finds unacceptable then it is fraud at least.

    Some blackhat techniques are about wasting peoples time and misleading them to generate clicks and once more get comission in a less than honest way.

    I don't think all Blackhat is illegal by a long shot, whatever definition you use, but it certainly tends that way with the more hard core techniques.
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  • Profile picture of the author Steven Carl Kelly
    What if you see a red door and you want it painted black?
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    • Profile picture of the author Ram
      Just wanted top add one more thing.

      Some have said it's against Google's TOS to use blackhat methods and so you could be subject to civil action.

      Not so.

      You do not have to accept Google's TOS to build a website and put it online. You can create the most "blackhat" site every thought of and you do not need Google's permission to put it online.

      Google decides whether or not to spider the site. Google decides whether to index it and what rank to give it. You are not violating anyone's TOS when you put up a site and they come to you.

      Basically, you are under NO legal. ethical or moral obligation to cooperate with Google in any way. Google says they wants to deliver better search results? Great. But they are a business and they have the responsibility to figure out how to do it. The rest of the world has no obligation to help further Google's business plan.
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      • Profile picture of the author Simon_Sezs
        Ummm, yeah...there is no such thing as blackhat. It is kind of like believing in Santa Claus or the fountain of youth....keep believing that :rolleyes:

        WH marketers are okay with following a blueprint and walking the line.

        BH marketers are always looking to stretch the line.

        I will take my IRC relay chats with BH folks anyday over the regurgitated and over-used techniques and advice found on most public internet marketing forums any day of the week.


        Originally Posted by ExRat View Post


        It just seems a little funny to me that there seems to be an underlying assumption that black hatters would conduct their business in a certain way - IE - short term methods, obvious/easy to discover methods (like they're going to try and earn a bit extra on the side by selling their trade secrets by splashing them all around the internet) - when the truth is that these are the traits of the average IMer, much more than the average black hatter.
        That is probably the best overall statement I have read in this thread.

        Most IMers don't have the creativity nor the technical knowledge (or know someone they can trust to create something to make it happen) to pull off some of the things I have done and I have seen done.

        Most of the stuff I do, blackhat wise, couldn't be taught to regular IMers because the technical curve would be too high. The creative stuff is easy and most people that have read any reports that I have written come away with the "why didn't I think about that" kind of thought process.

        Regular IMers look for blueprints and systems. Black hats take systems and blueprints and turn it on its head. They exploit weaknesses within these systems to leech traffic, resources...whatever to make money.

        Some are within TOS, some are far and beyond away from TOS. Most are NOT illegal. Unethical maybe.

        Steven, you make it sound like it is an "either/or" process. In other words, you are either white hat or you are black hat.

        Most blackhats don't "live" in the blackhat realm. They use blackhat marketing techniques (like old school e-whoring) to make money and then funnel that money into white hat sites.

        It is almost like a drug dealer who makes his money clean by funneling his money into legal ventures such as businesses, property, ect. (although this isn't a great analogy because most black hat marketing techniques aren't illegal.)



        Originally Posted by ExRat View Post

        I just think that it would be wise to look at things this way - people who write solo articles and submit them to directories as a business model, shouldn't throw stones at people who know how to operate with stealth, without selling out and who don't assume (without any consideration or proof) that their business is better or more 'right' than others, and that they are even in a position to judge what is right or wrong, because they know what is best for the internet as a whole.
        Exactly. I think that blackhat gets a bad name. When I hear supposedly squeaky clean internet marketers (or so they claim) talk down on darker techniques or methods, it is almost like the pot calling the kettle black.

        Marketing, by design, is built largely on deceptive measures and manipulating human emotions. And don't even get me started on off-page SEO...something that IS against Google's TOS that most marketers not only use but endorse.
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  • Profile picture of the author awesometbn
    Originally Posted by Steven Wagenheim View Post

    Up until recently, I knew nothing about blackhat methods of promotion.
    ...
    These blackhat methods are AGAINST these sites TOS, as in expressly
    forbidden. In other words...illegal.
    ...
    If a site says you can do it, or more importantly, doesn't say you can't, it can't be blackhat.

    Therefore, technically, there is no such thing as blackhat.
    ...
    But I'm a black and white guy. Either something is legal or it's not.
    ...
    There is no in between.
    IMHO, Blackhat does exist, and it has another meaning to me, namely the education and training component. For example, see Black Hat : About Us : About Black Hat

    We are curious to know how technologies and techniques work, and we don't blindly follow what the vendor tells us. Sure there are terms of service and acceptable usage policies, but beyond that, how far did the corporation go to protect my interests? Consider for a moment the actions of Sony and their unannounced rootkit.

    What if there is a flaw in their implementation that exposes me to significant risk? How much testing was completed with real data to close loopholes and security violations? I want to know about all of it, the good and the bad, not just what is sugar coated by the public relations and marketing department. And the only way to do that is to talk with others, try your own tests, and see if the results measure up to what you've been told.

    But your original post was about methods of promotion and search engine optimization. To that point I will say that Google is big, but they are not the only search engine out there. The only reason you are even saying there is no such thing as Blackhat, is because you believe what Google tells you. Maybe that's a good thing if you are earning pennies from Adsense, and are happy with daily TOS changes. But what is accepted practice today can easily become a "blackhat method" tomorrow, all at the whim of company executives. Doesn't Blackhat just mean you are trying to figure out how and why certain things work?
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  • Profile picture of the author charles1
    Hi Steve, i feeled compelled to respond to your very first post on this topic.

    Below is taken word-4-word from your post.

    "These blackhat methods are AGAINST these sites TOS, as in expressly
    forbidden. In other words...illegal.

    That's not blackhat folks. That's just flat out illegal."

    Um...Steve, it...it sounds like to me that you believe each and every company under the sun had their TOS drawn up by some super power government.
    And that if a human being violates the TOS....they have done something illegal.

    I'd like to suggest something: That is....maybe the human being simply violated a company's TOS.....but saying this person did something illegal........well.....come now Steve....that ridiculous....isn't it??

    We have no idea what each and every company's TOS's include.

    Just a thought.

    Gary Charles Roblin
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  • Profile picture of the author futurebells
    You are right, Black hat is Either illegal or White Hat...and Stealing or Scamming is Blackhat and Other ways to rank hight in Search engine is not illegat...Am i right guys??
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  • Profile picture of the author RGallowitz
    I'm going to be real honest here. I have been in the blackhat industry for 3 years now. Yeah sure, I do a lot of white hat stuff as well. The difference is the results. Blackhat is short term but equals mountains of money. White hat is long term so the short term cash flow is not that much compared to BH.

    There is definitely a fine line between illegal and "inappropriate" with regards to blackhat. Many newcomers to SEO for instance make big SEO mistakes. Sometimes they keyword spam or even buy massive amounts of links without even knowing that they are performing some sort of blackhat technique.

    Are they doing something illegal? No I highly doubt that. The thing is, illegal is too harsh of a word to use. SEO is a game. It has rules that you need to follow in order to get the reward. Now if you play by the rules the game is going to take a bit long. Some folks just spot the short cuts and get the reward much faster, BUT the game soon figures out they cheated and punishes them back to block number 1.

    The fact is, blackhatters will always lose in the long run, but they'll walk away with more money LOL.
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  • Profile picture of the author RGallowitz
    One old blackhat technique still used today is to purchase forum site wide links. You get like 2000-50000 links instantly.
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  • Profile picture of the author RGallowitz
    Google is gaming us, and we are just playing the game. Taking short cuts is a "rewarded -risk" if you can say it that way, but in no way is it illegal otherwise all the newbie blackhatters would have had their asses in jail by now.
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  • Profile picture of the author .cg.
    The word illegal is a poor choice, since everyone here is using a different definition. Some are relating it to the law while others simply refer to it as 'breaking the rules', like an illegal move in chess.

    Personally, I believe black hat means you're violating the terms of service, and run the risk of being banned if discovered. On the other hand, with grayhat you're playing by the rules, but searching for loopholes and bending them in such a way that was not intended.

    Either way, while investigating these methods, there's going to be a large overlap. Therefore, it's up to you to research each technique and find the consequences for putting it into action.
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  • Profile picture of the author KevL
    Black hat refers to any techniques that the search engines do not approve of, and you can usually check the TOS for this, but generally speaking - any forms of trying to cheat or trick the search engines is what makes it black hat.

    Personally when I hear black hat, I'm thinking content cloaking, keyword stuffing, and other more up to date tactics that the folks who class themselves to be blackhat are coming up with - but basically it's anything that the SE's would rip you a new one for if they found out you were doing it.

    It's a gray area for sure, and even SEO consultants who consider themselves to be whiter than white like the daz doorstep challenge (sorry, you'll only get that if you're in the uk ) have to be careful.

    I consider myself white hat all the way, not because I'm some kind of saint, but because I see the black hat approach as an endless battle that you're never going to win in the long term.

    Black hat strategies will only work as long as you stay one step ahead of the search engines, and make sure that they don't figure out what you're doing. I know there are some very clever people out there - but you have to remember that Google have hundreds of very, very clever people, and a boatload of money, I personally wouldn't bother trying to outwit them!

    Personally I see myself as having a relationship with the search engines, and all relationships are about give & take - give them good keyword relevant content, content that is of value for their visitors, and as a result you get search engine traffic. Black hat, imho, is all about trying to take without giving, by trying to cheat the search engines into thinking you're giving. Like any relationship, you can only cheat for so long before you get caught out!

    White hat isn't easy either, you have to keep up to date with what is & isn't acceptable. Google is like the highest maintenance partner you could ever dream of having, LOL.. Can be difficult to know where you stand even when you're not trying to cheat, so I wouldn't expect to have long term success with them by trying to pull the wool over their eyes.



    Kev
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    SEO Kev
    Small business SEO / Web Marketing Tips.
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