Looking for an outline for Offline Marketing.

9 replies
Hello all,

I am looking at getting into some offline marketing in my little town. I am not brand new to IM but new enough to still learn tons everyday. With the Offline marketing or getting a business ranked for a local keyword search, is there a basic outline of steps to the process?

Maybe there is a guide already out there. I dont need the how-to for each step as much as the step order you would attack it in.

Lets say I have a contract with a car dealer down the road... What order of the IM would consider a solid plan?
#marketing #offline #outline
  • Profile picture of the author beneth
    It sounds like you're talking about advertising online for a brick and mortar business, not actually doing offline marketing.

    Your best bet is to do some keyword research to see what sort of SEO competition you're going to run into when trying to rank for "your town car dealership" and related keywords. From there, you can start doing some linkbuilding and looking into setting up a PPC campaign as well.
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    • Profile picture of the author robertdicken
      Good thoughts. What would be the definition of Offline Marketing so I can keep straight here in the forums...
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      • Profile picture of the author wwadvice
        Offline marketing is direct mail, billboards, radio, newspaper ads, etc.

        businessmarketingplan.net/offline-marketing/
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  • Profile picture of the author mr2monster
    Are you trying to be an online consultant to offline businesses?

    Are you qualified to be a consultant?

    I've found it a little easier to use performance based marketing with offline businesses. It seems to be a much easier sale (since it actually makes sense to THEM).
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  • Profile picture of the author Stephen Renton
    Robert - check Maria Gudeli' WSO .. great workflow for this model ...
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